MLS Cup Audience in Germany
MLS Cup has an estimated audience of 365,814 people in Germany. 29.1% are female, 70.9% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tottenham Hotspur F.C., Manchester City F.C., Ligue 1, Everton F.C., Atlético Madrid.
The average MLS Cup fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tottenham Hotspur F.C., Manchester City F.C., Ligue 1, with strongest over-indexing on Tottenham Hotspur F.C. (31.49× the country average). Demographically, the MLS Cup audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of MLS Cup fans
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 37.9 |
| Estimated audience size | 365,814 |
Audience persona
The typical MLS Cup fan in Germany is more male, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Tottenham Hotspur F.C..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,447 | 0.94× |
| Bayern | 42,389 | 0.72× |
| Baden-Württemberg | 36,027 | 0.72× |
| Hessen | 25,409 | 0.91× |
| Niedersachsen | 24,859 | 0.7× |
| Berlin | 16,417 | 1× |
| Rheinland-Pfalz | 14,446 | 0.79× |
| Sachsen | 12,570 | 0.7× |
| Schleswig-Holstein | 11,166 | 0.85× |
| Thüringen | 10,618 | 1.14× |
| Brandenburg | 9,899 | 0.87× |
| Sachsen-Anhalt | 9,207 | 0.97× |
| Hamburg | 8,142 | 0.98× |
| Mecklenburg-Vorpommern | 7,450 | 1.07× |
| Saarland | 6,762 | 1.51× |
| Bremen | 6,636 | 2.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tottenham Hotspur F.C. | 31.49× | Sports |
| Manchester City F.C. | 23.48× | Sports |
| Ligue 1 | 30.56× | Sports |
| Everton F.C. | 56.83× | Sports |
| Atlético Madrid | 34.16× | Sports |
| A.C. Milan | 20.5× | Sports |
| Newcastle United F.C. | 37.49× | Sports |
| Inter Milan | 22.34× | Sports |
| Paris Saint-Germain | 18.97× | Sports |
| FIFA World Cup | 7.97× | Sports |
| La Liga | 15.07× | Sports |
| Comedy club | 30.92× | Movies & TV |
| Thierry Henry | 75.46× | Sports |
| Milla Jovovich | 40.15× | Movies & TV |
| A.S. Roma | 20.65× | Sports |
| Arsenal F.C. | 15.65× | Sports |
| Chelsea F.C. | 15.83× | Sports |
| Paul Pogba | 50.16× | Sports |
| Chicago Fire Soccer Club | 68.18× | Sports |
| Valencia CF | 44.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 4.93 |
| Individualism | JOY | 3.65 |
| Risk Appetite | THRILL | 2.35 |
| Urban Lifestyle | OPEN | 2.07 |
| Travelling | THRILL | 1.91 |
| Mindfulness | BALANCE | 1.85 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.3% |
| Germany | 15.7% |
| United Kingdom | 5.7% |
See MLS Cup audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does MLS Cup have in Germany?
MLS Cup has an estimated audience of 365,814 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MLS Cup fans?
29.1% of MLS Cup fans are female, 70.9% are male, with an average age of 37.9 years.
Which brands do MLS Cup fans like most?
MLS Cup fans show strongest brand affinity for Tottenham Hotspur F.C. (31.49×), Manchester City F.C. (23.48×), and Ligue 1 (30.56×) over the country average.
Where do MLS Cup fans live in Germany?
MLS Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,447), Bayern (reach 42,389), and Baden-Württemberg (reach 36,027). These three regions account for the largest share of the active audience.
What other brands do MLS Cup fans also like?
Beyond MLS Cup itself, the audience over-indexes on Manchester City F.C. (23.48×), Ligue 1 (30.56×), Everton F.C. (56.83×), and Atlético Madrid (34.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MLS Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.