Rascasse Audience Intelligence

MLS Cup Audience in Germany

A data profile of the people who buy, follow and care about MLS Cup in Germany — modelled from more than twelve digital signal sources. MLS Cup has an estimated audience of 365,859 people in Germany.

#372among Soccer in Germany#202among Event in Germany#1196in Sports

The average MLS Cup fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include IGN, Milla Jovovich, Thierry Henry, with strongest over-indexing on IGN (71.63× the country average).

Demographically, the MLS Cup audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MLS Cup fan in Germany is more male, around 37.9 years old, with strong Individualism tendencies and a notable affinity for IGN.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MLS Cup profile in Germany.

Audience size
366K
in Germany
Gender
29.1%♀
70.9% male
Age
37.9
average years
Country rank
#15042
Event in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MLS Cup fans

29.1% are female, 70.9% are male, average age 37.9.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for MLS Cup audience in Germany
MetricValue
Female29.1%
Male70.9%
Average age37.9
Estimated audience size365,859
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the MLS Cup audience in Germany
Age bracketShare%
16-1914%
20-2922%
30-3927%
40-4934%
50+3%
Fig. 04

Worldwide distribution

15.6%

of the worldwide MLS Cup audience comes from Germany.

Worldwide audience distribution share by country for MLS Cup
CountryShare
United States47.1%
Germany15.6%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MLS Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

MLS Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.20×
02Bayern~70K1.12×
03Saarland~5K1.11×
04Berlin~20K1.06×
05Thüringen~10K1.02×
06Hamburg~8K1.01×
07Brandenburg~10K0.99×
08Mecklenburg-Vorpommern~7K0.99×
09Hessen~30K0.97×
10Sachsen-Anhalt~9K0.97×
11Rheinland-Pfalz~20K0.94×
12Nordrhein-Westfalen~70K0.93×
13Niedersachsen~30K0.91×
14Schleswig-Holstein~10K0.91×
15Baden-Württemberg~40K0.90×
16Sachsen~20K0.89×
Fig. 06

Affinity by region

Affinity by region — MLS Cup, Germany
0.89×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MLS Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MLS Cup audience
#·InterestCategoryAffinity×
01IGNMovies & TV71.63×
02Thierry HenrySports68.05×
03Milla JovovichMovies & TV49.83×
04Chicago Fire Soccer ClubSports39.00×
05Everton F.C.Sports23.74×
06Newcastle United F.C.Sports16.32×
07Atlético MadridSports13.19×
08Tottenham Hotspur F.C.Sports12.19×
09Inter MilanSports10.17×
10A.C. MilanSports8.28×
11Ligue 1Sports7.75×
12Paris Saint-GermainSports7.58×
13Manchester City F.C.Sports7.50×
14A.S. RomaSports7.30×
15La LigaSports6.57×
16Arsenal F.C.Sports6.02×
17Chelsea F.C.Sports5.41×
18Sport BildSports4.32×
19Liverpool F.C.Sports4.27×
20FIFA World CupSports2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MLS Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MLS Cup audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.12×
Design AffinityPREMIUM1.42×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MLS Cup audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.43×
ExtroversionTHRILL0.45×
Need for SecurityCONSERVATISM0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MLS Cup have in Germany?

MLS Cup has an estimated audience of 365,859 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of MLS Cup fans?

29.1% of MLS Cup fans are female, 70.9% are male, with an average age of 37.9 years.

03

Which brands do MLS Cup fans like most?

MLS Cup fans show strongest brand affinity for IGN (71.63×), Milla Jovovich (49.83×), and Thierry Henry (68.05×) over the country average.

04

Where do MLS Cup fans live in Germany?

MLS Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do MLS Cup fans also like?

Beyond MLS Cup itself, the audience over-indexes on Milla Jovovich (49.83×), Thierry Henry (68.05×), Tottenham Hotspur F.C. (12.19×), and Everton F.C. (23.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See MLS Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MLS Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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