Rolling Rock Audience in United States

Rolling Rock logo

Rolling Rock has an estimated audience of 353,258 people in United States. 32.4% are female, 67.6% are male, average age 33.7. Top regions: California, Pennsylvania, Texas. Top brand affinities: Home construction, Dog breed, Who Wants to Be a Millionaire?, Alaska, Vocal harmony.

The average Rolling Rock fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Texas. Top brand affinities include Home construction, Dog breed, Who Wants to Be a Millionaire?, with strongest over-indexing on Home construction (2.47× the country average). Demographically, the Rolling Rock audience skews more male with an average age of 33.7, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Rolling Rock fans

Demographic split for Rolling Rock audience in United States
MetricValue
Female32.4%
Male67.6%
Average age33.7
Estimated audience size353,258

Audience persona

The typical Rolling Rock fan in United States is more male, around 33.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Rolling Rock in United States
RegionReachAffinity
California34,8570.9×
Pennsylvania27,2542.29×
Texas22,2590.73×
New York18,3350.93×
Florida16,6100.69×
Ohio14,2011.3×
Illinois12,4331.06×
North Carolina11,2021.05×
New Jersey9,7801.09×
Michigan9,3961.02×
Massachusetts9,0261.3×
Georgia8,2090.75×
Indiana8,0551.25×
Virginia8,0490.94×
Washington7,2871.03×
Tennessee6,9670.98×
Arizona6,7600.94×
Missouri6,1411.08×
Wisconsin5,9651.12×
Minnesota5,9641.18×
Oregon5,9621.47×
Maryland5,6020.92×
Colorado5,1530.93×
South Carolina4,6520.88×
Kentucky4,5021.02×
Alabama4,0010.81×
Connecticut3,8091.07×
Oklahoma3,0490.78×
Louisiana2,9560.65×
Iowa2,8750.99×
Kansas2,8641.03×
Nevada2,6230.77×
Arkansas2,4070.83×
West Virginia2,0841.27×
Utah1,9560.62×
Mississippi1,8780.65×
New Hampshire1,5921.14×
Nebraska1,5790.89×
Idaho1,4790.83×
Maine1,3741.09×
Hawaii1,3000.86×
Delaware1,2501.28×
Rhode Island1,2341.1×
Washington, District of Columbia1,0981.03×
New Mexico1,0610.6×
Montana1,0391.06×
South Dakota7420.91×
North Dakota7010.97×
Alaska6850.91×
Vermont6561.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rolling Rock audience
BrandAffinityCategory
Home construction2.47×Home & Garden
Dog breed2×Pets & Animals
Who Wants to Be a Millionaire?15.48×Movies & TV
Alaska2.08×Travel & Leisure
Vocal harmony5.07×Music & Radio
Goop5.66×Internet & Social Media
Minnesota1.84×Travel & Leisure
Grinch4.08×Movies & TV
Governor of Michigan7.3×Politics & Society
Unique Gifts2.26×Shopping
Mathcore7.07×Music & Radio
Birthday Gifts2.82×Kids & Family
Bank account2.09×Business & Career
Jabberwocky (band)8.03×Music & Radio
St. Ives11.19×Travel & Leisure
Lulu 黃路梓茵2.13×Movies & TV
Hipster7.56×Politics & Society
Justice2.16×Politics & Society
Historic site3.12×Arts & Culture
No Escape (1994 film)8.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rolling Rock audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.93
Risk AppetiteTHRILL2.08
Family OrientationCONSERVATISM1.97
Luxury OrientationPREMIUM1.6
IndulgenceJOY1.56
ExtroversionTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Rolling Rock
CountryShare
United States80.5%
Japan3.1%
United Kingdom2.3%

See Rolling Rock audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Rolling Rock have in United States?

Rolling Rock has an estimated audience of 353,258 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Rolling Rock fans?

32.4% of Rolling Rock fans are female, 67.6% are male, with an average age of 33.7 years.

Which brands do Rolling Rock fans like most?

Rolling Rock fans show strongest brand affinity for Home construction (2.47×), Dog breed (2×), and Who Wants to Be a Millionaire? (15.48×) over the country average.

Where do Rolling Rock fans live in United States?

Rolling Rock fans in United States are most concentrated in California (reach 34,857), Pennsylvania (reach 27,254), and Texas (reach 22,259). These three regions account for the largest share of the active audience.

What other brands do Rolling Rock fans also like?

Beyond Rolling Rock itself, the audience over-indexes on Dog breed (2×), Who Wants to Be a Millionaire? (15.48×), Alaska (2.08×), and Vocal harmony (5.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rolling Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.