Rascasse Audience Intelligence

Rolling Rock Target Market in United States

A data profile of the people who buy, follow and care about Rolling Rock in United States — modelled from more than twelve digital signal sources. Rolling Rock has an estimated audience of 357,982 people in United States.

#4545among Brand in United States#2306in Food & Beverages

The average Rolling Rock fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Top brand affinities include Carnivàle, White wine, Red wine, with strongest over-indexing on Carnivàle (32.02× the country average).

Demographically, the Rolling Rock audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rolling Rock fan in United States is more male, around 33.7 years old, with strong Family Orientation tendencies and a notable affinity for Carnivàle.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rolling Rock profile in United States.

Audience size
358K
in United States
Gender
32.4%♀
67.6% male
Age
33.7
average years
Country rank
#44098
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rolling Rock

32.4% are female, 67.6% are male, average age 33.7.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Rolling Rock audience in United States
MetricValue
Female32.4%
Male67.6%
Average age33.7
Estimated audience size357,982
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Rolling Rock audience in United States
Age bracketShare%
16-1917%
20-2943%
30-3924%
40-4910%
50+6%
Fig. 04

Worldwide distribution

80.4%

of the worldwide Rolling Rock audience comes from United States.

Worldwide audience distribution share by country for Rolling Rock
CountryShare
United States80.4%
Japan3.1%
United Kingdom2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rolling Rock audience in United States is strongest.

Fig. 05

Top regions by affinity

Rolling Rock customers by region in United States
#RegionReachAffinity×
01Pennsylvania~30K2.22×
02Massachusetts~10K1.39×
03Oregon~5K1.31×
04Ohio~10K1.29×
05West Virginia~2K1.21×
06Delaware~1K1.20×
07Minnesota~6K1.19×
08Rhode Island~1K1.17×
09Maine~1K1.16×
10New Hampshire~2K1.14×
11Indiana~7K1.12×
12Wisconsin~6K1.07×
13Kansas~3K1.07×
14New Jersey~9K1.04×
15Missouri~6K1.04×
16Kentucky~5K1.04×
17Connecticut~4K1.04×
18Vermont<1K1.04×
19Washington~7K1.02×
20North Dakota<1K1.02×
21North Carolina~10K1.01×
22Washington, District of Columbia~1K1.01×
23Montana<1K1.01×
24Iowa~3K0.99×
25South Dakota<1K0.99×
26Alaska<1K0.98×
27Illinois~10K0.97×
28Michigan~9K0.97×
29Hawaii~1K0.95×
30Tennessee~7K0.94×
31Nebraska~2K0.94×
32Arizona~7K0.92×
33Colorado~5K0.92×
34South Carolina~5K0.92×
35Idaho~2K0.92×
36Maryland~6K0.91×
37Virginia~8K0.90×
38Arkansas~3K0.88×
39New York~20K0.87×
40Alabama~4K0.85×
41California~30K0.84×
42Oklahoma~3K0.84×
43New Mexico~1K0.83×
44Nevada~3K0.82×
45Mississippi~2K0.79×
46Louisiana~3K0.75×
47Georgia~8K0.74×
48Utah~2K0.74×
49Texas~20K0.70×
50Florida~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Rolling Rock, United States
0.68×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rolling Rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rolling Rock audience
#·InterestCategoryAffinity×
01CarnivàleMovies & TV32.02×
02White wineFood & Beverages15.96×
03Stella ArtoisFood & Beverages15.87×
04Daytona 500Sports15.50×
05Pabst Blue RibbonFood & Beverages15.25×
06Coors LightFood & Beverages13.60×
07Red wineFood & Beverages13.52×
08Michelin GuideFood & Beverages11.17×
09Light beerFood & Beverages10.83×
10High-net-worth individualBusiness & Career8.53×
11Outback SteakhouseFood & Beverages7.74×
12Family carCars & Mobility7.20×
13Pressure cookingHome & Garden6.87×
14Sunday BrunchKids & Family5.59×
15Wine tastingFood & Beverages5.36×
16Natural foodsFood & Beverages3.92×
17BrewingFood & Beverages2.94×
18KFCFood & Beverages2.81×
197-ElevenShopping2.54×
20Wendy'sFood & Beverages2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rolling Rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rolling Rock audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.18×
IndulgenceJOY2.14×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rolling Rock audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
MindfulnessBALANCE0.75×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rolling Rock's target market in United States?

Rolling Rock's target market in United States covers an estimated 357,982 people, concentrated in California and Pennsylvania.

02

What is the gender split and age of Rolling Rock customers?

32.4% of the Rolling Rock audience are female, 67.6% are male, with an average age of 33.7 years.

03

Which brands do Rolling Rock fans like most?

Rolling Rock fans show strongest brand affinity for Carnivàle (32.02×), White wine (15.96×), and Red wine (13.52×) over the country average.

04

Where do Rolling Rock fans live in United States?

Rolling Rock fans in United States are most concentrated in California (reach ~30K), Pennsylvania (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rolling Rock fans also like?

Beyond Rolling Rock itself, the audience over-indexes on White wine (15.96×), Red wine (13.52×), Outback Steakhouse (7.74×), and High-net-worth individual (8.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rolling Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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