Rascasse Audience Intelligence

Cards Against Humanity Audience in United States

A data profile of the people who buy, follow and care about Cards Against Humanity in United States — modelled from more than twelve digital signal sources. Cards Against Humanity has an estimated audience of 641,369 people in United States.

#5among Board game in United States#385among Video / Board Game in United States#661in Games

The average Cards Against Humanity fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Games · Type: Video / Board Game · Subtype: Board game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cards Against Humanity profile in United States.

Audience size
641K
in United States
Gender
61.3%♀
38.7% male
Age
34.8
average years
Country rank
#31561
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cards Against Humanity fans

61.3% are female, 38.7% are male, average age 34.8.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Cards Against Humanity audience in United States
MetricValue
Female61.3%
Male38.7%
Average age34.8
Estimated audience size641,369
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Cards Against Humanity audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Cards Against Humanity audience comes from United States.

Worldwide audience distribution share by country for Cards Against Humanity
CountryShare
United States37.8%
United Kingdom5.2%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cards Against Humanity audience in United States is strongest.

Fig. 05

Top regions by affinity

Cards Against Humanity fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~4K1.42×
02Kentucky~10K1.22×
03Oklahoma~9K1.22×
04Maine~3K1.20×
05Arkansas~6K1.19×
06Indiana~10K1.17×
07Missouri~10K1.17×
08Tennessee~10K1.15×
09Kansas~6K1.13×
10Idaho~4K1.13×
11Vermont~1K1.11×
12Ohio~20K1.10×
13Oregon~8K1.09×
14Iowa~6K1.08×
15Michigan~20K1.07×
16Montana~2K1.07×
17New Hampshire~3K1.06×
18Wisconsin~10K1.05×
19Utah~6K1.05×
20South Dakota~2K1.05×
21Alaska~1K1.04×
22Pennsylvania~20K1.03×
23Washington~10K1.03×
24Alabama~9K1.03×
25Nebraska~3K1.03×
26North Dakota~1K1.02×
27North Carolina~20K1.00×
28New Mexico~3K0.98×
29Louisiana~8K0.97×
30Mississippi~5K0.97×
31South Carolina~9K0.94×
32Arizona~10K0.93×
33Colorado~9K0.93×
34Texas~50K0.91×
35Illinois~20K0.91×
36Minnesota~8K0.91×
37Georgia~20K0.90×
38Virginia~10K0.90×
39Connecticut~6K0.88×
40Rhode Island~2K0.87×
41Florida~40K0.86×
42Delaware~2K0.86×
43Nevada~5K0.85×
44Massachusetts~10K0.83×
45California~60K0.82×
46Maryland~9K0.80×
47Hawaii~2K0.78×
48New York~30K0.77×
49New Jersey~10K0.77×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — Cards Against Humanity, United States
0.68×1.00×1.42×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cards Against Humanity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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