WNBA Finals Audience in United States

WNBA Finals logo

WNBA Finals has an estimated audience of 479,784 people in United States. 35.4% are female, 64.6% are male, average age 35.4. Top regions: California, New York, Texas. Top brand affinities: Surf kayaking, Product design, Cardio Kickboxing, Welder certification, Pro-Ject.

The average WNBA Finals fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Surf kayaking, Product design, Cardio Kickboxing, with strongest over-indexing on Surf kayaking (70.97× the country average). Demographically, the WNBA Finals audience skews more male with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of WNBA Finals fans

Demographic split for WNBA Finals audience in United States
MetricValue
Female35.4%
Male64.6%
Average age35.4
Estimated audience size479,784

Audience persona

The typical WNBA Finals fan in United States is more male, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for WNBA Finals in United States
RegionReachAffinity
California46,6760.88×
New York42,6811.59×
Texas28,1390.68×
Minnesota27,9154.06×
Florida19,0430.59×
Illinois16,1201.01×
New Jersey16,0121.31×
Pennsylvania13,8820.86×
Georgia12,1760.82×
North Carolina12,1630.84×
Virginia11,0090.94×
Massachusetts10,5891.12×
Washington10,2031.06×
Ohio10,0220.68×
Arizona9,3920.96×
Michigan8,8850.71×
Indiana8,8541.01×
Iowa8,1972.07×
Connecticut7,5631.57×
Tennessee7,4050.77×
Maryland7,3820.89×
Oregon7,3431.34×
Colorado6,8990.91×
Wisconsin6,5150.9×
South Carolina6,0390.84×
Missouri5,7090.74×
Nevada5,0631.09×
Louisiana4,6800.76×
Kentucky4,3600.72×
Alabama4,2250.63×
Oklahoma3,0070.56×
Mississippi2,8170.71×
Utah2,7070.63×
Kansas2,6500.7×
Arkansas2,5360.64×
New Hampshire1,8730.99×
Nebraska1,8660.78×
New Mexico1,8310.76×
Maine1,8141.06×
Washington, District of Columbia1,8071.25×
Hawaii1,6450.8×
South Dakota1,5671.41×
North Dakota1,5291.55×
Rhode Island1,4770.97×
Idaho1,4290.59×
West Virginia1,2340.55×
Alaska1,2121.18×
Delaware1,0940.83×
Montana1,0670.8×
Vermont8010.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WNBA Finals audience
BrandAffinityCategory
Surf kayaking70.97×Sports
Product design3.65×Business & Career
Cardio Kickboxing42.25×Sports
Welder certification25.97×Business & Career
Pro-Ject4.66×Music & Radio
Kate Morton40.27×Literature
Consequence (rapper)6.02×Music & Radio
UK garage4.94×Music & Radio
Pat's King of Steaks15.47×
Jesse Plemons3.08×Movies & TV
Alaska1.52×Travel & Leisure
Litter box1.84×Pets & Animals
Grinch3.23×Movies & TV
Staycation2.57×Home & Garden
Ash vs Evil Dead10.06×Movies & TV
Sinaloa2.65×Travel & Leisure
Nebraska Cornhuskers football2.52×Sports
Cal Ripken, Jr.11.03×Sports
Goop3.71×Internet & Social Media
Nebraska1.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WNBA Finals audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
PatriotismCONSERVATISM1.72
Family OrientationCONSERVATISM1.32
Risk AppetiteTHRILL1.28
Early Adopter MentalityPOWER1.26
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for WNBA Finals
CountryShare
United States72.4%
Australia5.3%
Italy4.8%

See WNBA Finals audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does WNBA Finals have in United States?

WNBA Finals has an estimated audience of 479,784 people in United States, concentrated in California and New York.

What is the gender split and age of WNBA Finals fans?

35.4% of WNBA Finals fans are female, 64.6% are male, with an average age of 35.4 years.

Which brands do WNBA Finals fans like most?

WNBA Finals fans show strongest brand affinity for Surf kayaking (70.97×), Product design (3.65×), and Cardio Kickboxing (42.25×) over the country average.

Where do WNBA Finals fans live in United States?

WNBA Finals fans in United States are most concentrated in California (reach 46,676), New York (reach 42,681), and Texas (reach 28,139). These three regions account for the largest share of the active audience.

What other brands do WNBA Finals fans also like?

Beyond WNBA Finals itself, the audience over-indexes on Product design (3.65×), Cardio Kickboxing (42.25×), Welder certification (25.97×), and Pro-Ject (4.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WNBA Finals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.