Rascasse Audience Intelligence

WNBA Finals Audience in United States

A data profile of the people who buy, follow and care about WNBA Finals in United States — modelled from more than twelve digital signal sources. WNBA Finals has an estimated audience of 479,314 people in United States.

#530among Basketball in United States#454among Event in United States#3667in Sports

The average WNBA Finals fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Brook Lopez, Jrue Holiday, Minnesota Timberwolves, with strongest over-indexing on Brook Lopez (129.63× the country average).

Demographically, the WNBA Finals audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WNBA Finals fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Brook Lopez.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WNBA Finals profile in United States.

Audience size
479K
in United States
Gender
35.4%♀
64.6% male
Age
35.4
average years
Country rank
#37571
Event in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WNBA Finals fans

35.4% are female, 64.6% are male, average age 35.4.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for WNBA Finals audience in United States
MetricValue
Female35.4%
Male64.6%
Average age35.4
Estimated audience size479,314
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the WNBA Finals audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

70.8%

of the worldwide WNBA Finals audience comes from United States.

Worldwide audience distribution share by country for WNBA Finals
CountryShare
United States70.8%
Australia5.1%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WNBA Finals audience in United States is strongest.

Fig. 05

Top regions by affinity

WNBA Finals fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K3.51×
02Iowa~9K2.26×
03Arizona~20K1.77×
04South Dakota~2K1.46×
05Indiana~10K1.42×
06Connecticut~7K1.42×
07North Dakota~1K1.42×
08New York~40K1.36×
09Nevada~6K1.36×
10Washington, District of Columbia~2K1.28×
11Oregon~7K1.21×
12Alaska~1K1.19×
13New Jersey~10K1.14×
14Massachusetts~10K1.04×
15Maine~2K1.02×
16South Carolina~7K1.01×
17Illinois~20K0.98×
18Maryland~8K0.98×
19Vermont<1K0.96×
20Washington~9K0.95×
21New Hampshire~2K0.94×
22Virginia~10K0.93×
23Louisiana~6K0.93×
24Rhode Island~1K0.93×
25North Carolina~10K0.90×
26Georgia~10K0.89×
27Montana~1K0.88×
28Delaware~1K0.88×
29Colorado~6K0.86×
30Wisconsin~6K0.86×
31Hawaii~2K0.85×
32Mississippi~3K0.83×
33California~40K0.82×
34Missouri~6K0.82×
35New Mexico~2K0.82×
36Nebraska~2K0.82×
37Pennsylvania~10K0.80×
38Tennessee~8K0.78×
39Kentucky~4K0.75×
40Ohio~10K0.74×
41Michigan~9K0.74×
42Arkansas~3K0.73×
43Kansas~3K0.73×
44Texas~30K0.72×
45Alabama~5K0.72×
46Idaho~2K0.67×
47West Virginia~1K0.67×
48Oklahoma~3K0.65×
49Florida~20K0.64×
50Utah~3K0.63×
Fig. 06

Affinity by region

Affinity by region — WNBA Finals, United States
0.63×1.00×3.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WNBA Finals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WNBA Finals audience
#·InterestCategoryAffinity×
01Brook LopezSports129.63×
02EuroLeagueSports124.06×
03YahtzeeGames85.36×
04Jrue HolidaySports73.41×
05United States national football teamSports28.43×
06De'Aaron FoxSports24.49×
07Minnesota TimberwolvesSports21.28×
08Charlotte HornetsSports19.81×
09Washington WizardsSports18.20×
10Megan FoxMovies & TV17.70×
11Atlanta HawksSports11.75×
12Utah JazzSports10.81×
13Giannis AntetokounmpoSports10.74×
14San Antonio SpursSports10.46×
15Houston AstrosSports9.53×
16Dallas MavericksSports9.09×
17New York KnicksSports8.21×
18Chicago BullsSports8.12×
19Cleveland CavaliersSports7.92×
20Miami HeatSports7.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WNBA Finals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WNBA Finals audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
Risk AppetiteTHRILL1.70×
TraditionCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WNBA Finals audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Quality AwarenessPREMIUM0.69×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WNBA Finals have in United States?

WNBA Finals has an estimated audience of 479,314 people in United States, concentrated in California and New York.

02

What is the gender split and age of WNBA Finals fans?

35.4% of WNBA Finals fans are female, 64.6% are male, with an average age of 35.4 years.

03

Which brands do WNBA Finals fans like most?

WNBA Finals fans show strongest brand affinity for Brook Lopez (129.63×), Jrue Holiday (73.41×), and Minnesota Timberwolves (21.28×) over the country average.

04

Where do WNBA Finals fans live in United States?

WNBA Finals fans in United States are most concentrated in California (reach ~40K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do WNBA Finals fans also like?

Beyond WNBA Finals itself, the audience over-indexes on Jrue Holiday (73.41×), Minnesota Timberwolves (21.28×), Yahtzee (85.36×), and Charlotte Hornets (19.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See WNBA Finals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WNBA Finals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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