Dallas Wings Audience in United States

Dallas Wings logo

Dallas Wings has an estimated audience of 3,267,680 people in United States. 42.1% are female, 57.9% are male, average age 32.4. Top regions: Texas, California, Florida. Top brand affinities: Surf kayaking, Pro-Ject, Product design, Alaska, Nebraska.

The average Dallas Wings fan in United States is 32.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Surf kayaking, Pro-Ject, Product design, with strongest over-indexing on Surf kayaking (26.61× the country average). Demographically, the Dallas Wings audience skews more male with an average age of 32.4, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of Dallas Wings fans

Demographic split for Dallas Wings audience in United States
MetricValue
Female42.1%
Male57.9%
Average age32.4
Estimated audience size3,267,680

Audience persona

The typical Dallas Wings fan in United States is more male, around 32.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Dallas Wings in United States
RegionReachAffinity
Texas968,3113.45×
California205,4620.57×
Florida188,0680.85×
New York171,2360.94×
Ohio147,7971.47×
Illinois134,1691.23×
North Carolina123,8401.26×
Iowa110,1994.09×
Indiana108,8321.82×
Georgia106,1021.05×
Louisiana91,5242.17×
Pennsylvania86,5810.79×
Virginia77,0850.97×
Michigan75,3410.88×
Tennessee73,6111.12×
Maryland69,3921.24×
New Jersey63,9770.77×
South Carolina58,0881.18×
Arizona57,8020.87×
Massachusetts48,0850.75×
Mississippi44,8731.67×
Minnesota41,2390.88×
Alabama40,7100.89×
Connecticut39,8301.22×
Missouri38,8480.74×
Kentucky38,6080.94×
Wisconsin38,0590.77×
Oklahoma35,3890.98×
Nevada35,0121.11×
Washington34,8440.53×
Colorado31,8530.62×
Arkansas31,5111.17×
Kansas21,0810.82×
Oregon19,8560.53×
New Mexico12,5770.77×
Nebraska11,7310.72×
Utah10,7560.37×
Washington, District of Columbia10,4601.07×
West Virginia9,2390.61×
Rhode Island8,4110.81×
Maine7,8760.67×
Delaware7,3880.82×
New Hampshire7,2790.57×
South Dakota7,0130.93×
Hawaii6,2850.45×
Idaho5,5360.34×
Montana4,5350.5×
North Dakota4,2380.63×
Alaska3,1790.45×
Vermont3,0150.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dallas Wings audience
BrandAffinityCategory
Surf kayaking26.61×Sports
Pro-Ject6.17×Music & Radio
Product design2.19×Business & Career
Alaska1.51×Travel & Leisure
Nebraska2.27×Travel & Leisure
Jesse Plemons2.34×Movies & TV
UK garage3.69×Music & Radio
Elsword10.48×Games
Staycation2.11×Home & Garden
Queens College, City University of New York4.64×Business & Career
Grinch2.43×Movies & TV
Jaws3.27×Movies & TV
Noodle (Gorillaz)2.1×Music & Radio
Goop3.08×Internet & Social Media
Nebraska Cornhuskers football1.99×Sports
Cardio Kickboxing18.08×Sports
Graham Greene3.35×Literature
Consequence (rapper)3.45×Music & Radio
Welder certification10.49×Business & Career
Governor of Michigan3.7×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dallas Wings audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.6
Risk AppetiteTHRILL1.57
Family OrientationCONSERVATISM1.36
Social Media UsageJOY1.16
Luxury OrientationPREMIUM1.14
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Dallas Wings
CountryShare
United States88.9%
Canada3.2%
Australia1.3%

See Dallas Wings audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Dallas Wings have in United States?

Dallas Wings has an estimated audience of 3,267,680 people in United States, concentrated in Texas and California.

What is the gender split and age of Dallas Wings fans?

42.1% of Dallas Wings fans are female, 57.9% are male, with an average age of 32.4 years.

Which brands do Dallas Wings fans like most?

Dallas Wings fans show strongest brand affinity for Surf kayaking (26.61×), Pro-Ject (6.17×), and Product design (2.19×) over the country average.

Where do Dallas Wings fans live in United States?

Dallas Wings fans in United States are most concentrated in Texas (reach 968,311), California (reach 205,462), and Florida (reach 188,068). These three regions account for the largest share of the active audience.

What other brands do Dallas Wings fans also like?

Beyond Dallas Wings itself, the audience over-indexes on Pro-Ject (6.17×), Product design (2.19×), Alaska (1.51×), and Nebraska (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Wings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.