Rascasse Audience Intelligence

Dallas Wings Audience in United States

A data profile of the people who buy, follow and care about Dallas Wings in United States — modelled from more than twelve digital signal sources. Dallas Wings has an estimated audience of 4,446,103 people in United States.

#80among Basketball in United States#146among Team in United States#631in Sports

The average Dallas Wings fan in United States is 34.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Megan Fox, Brook Lopez, Jrue Holiday, with strongest over-indexing on Megan Fox (13.97× the country average).

Demographically, the Dallas Wings audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dallas Wings fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Megan Fox.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dallas Wings profile in United States.

Audience size
4.4M
in United States
Gender
40.5%♀
59.5% male
Age
34.7
average years
Country rank
#7359
Team in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dallas Wings fans

40.5% are female, 59.5% are male, average age 34.7.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Dallas Wings audience in United States
MetricValue
Female40.5%
Male59.5%
Average age34.7
Estimated audience size4,446,103
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Dallas Wings audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3916%
40-4915%
50+15%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Dallas Wings audience comes from United States.

Worldwide audience distribution share by country for Dallas Wings
CountryShare
United States87.8%
Canada3.4%
Australia1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dallas Wings audience in United States is strongest.

Fig. 05

Top regions by affinity

Dallas Wings fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~200K4.44×
02Iowa~100K2.87×
03Texas~1M2.71×
04Louisiana~90K1.65×
05Mississippi~50K1.41×
06Indiana~100K1.40×
07Rhode Island~20K1.31×
08Minnesota~80K1.26×
09West Virginia~20K1.22×
10Arkansas~40K1.17×
11Maine~20K1.11×
12Ohio~100K1.07×
13South Carolina~70K1.04×
14Vermont~8K1.04×
15North Carolina~100K1.03×
16Massachusetts~80K1.01×
17Maryland~70K1.01×
18New Hampshire~20K1.00×
19Illinois~100K0.96×
20Tennessee~80K0.94×
21Nevada~40K0.94×
22Virginia~90K0.91×
23Georgia~100K0.89×
24Kentucky~50K0.89×
25Oklahoma~40K0.89×
26Washington, District of Columbia~10K0.88×
27New York~200K0.87×
28Wisconsin~50K0.87×
29New Mexico~20K0.87×
30South Dakota~8K0.87×
31North Dakota~7K0.85×
32New Jersey~90K0.84×
33Pennsylvania~100K0.83×
34Delaware~10K0.83×
35Alabama~50K0.82×
36Kansas~30K0.80×
37Michigan~90K0.79×
38Missouri~50K0.78×
39Arizona~70K0.77×
40Nebraska~20K0.77×
41Florida~200K0.73×
42Montana~8K0.69×
43Hawaii~10K0.66×
44Colorado~40K0.64×
45Alaska~5K0.61×
46California~300K0.59×
47Washington~50K0.58×
48Oregon~30K0.57×
49Idaho~10K0.51×
50Utah~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Dallas Wings, United States
0.39×1.00×4.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dallas Wings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dallas Wings audience
#·InterestCategoryAffinity×
01EuroLeagueSports62.83×
02Brook LopezSports46.89×
03YahtzeeGames29.09×
04Jrue HolidaySports28.26×
05United States national football teamSports14.02×
06Megan FoxMovies & TV13.97×
07De'Aaron FoxSports10.71×
08Minnesota TimberwolvesSports9.02×
09Charlotte HornetsSports8.56×
10Luka DončićSports8.41×
11Washington WizardsSports8.04×
12Giannis AntetokounmpoSports7.39×
13Chris PaulSports6.85×
14US Open (tennis)Sports6.51×
15Duke Blue Devils men's basketballSports6.01×
16Dallas MavericksSports5.92×
17Utah JazzSports5.33×
18San Antonio SpursSports4.78×
19Miami HeatSports4.33×
20Hair ExtensionsBeauty & Wellness3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dallas Wings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dallas Wings audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Family OrientationCONSERVATISM1.50×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dallas Wings audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Pet OwnershipJOY0.81×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dallas Wings have in United States?

Dallas Wings has an estimated audience of 4,446,103 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dallas Wings fans?

40.5% of Dallas Wings fans are female, 59.5% are male, with an average age of 34.7 years.

03

Which brands do Dallas Wings fans like most?

Dallas Wings fans show strongest brand affinity for Megan Fox (13.97×), Brook Lopez (46.89×), and Jrue Holiday (28.26×) over the country average.

04

Where do Dallas Wings fans live in United States?

Dallas Wings fans in United States are most concentrated in Texas (reach ~1M), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dallas Wings fans also like?

Beyond Dallas Wings itself, the audience over-indexes on Brook Lopez (46.89×), Jrue Holiday (28.26×), Minnesota Timberwolves (9.02×), and Giannis Antetokounmpo (7.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Dallas Wings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas Wings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →