Alphas Audience in United States

Alphas has an estimated audience of 1,295,157 people in United States. 53.8% are female, 46.2% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Yahtzee, StubHub, Chloe Sevigny, Kelly Osbourne, Jack Nicholson.

The average Alphas fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahtzee, StubHub, Chloe Sevigny, with strongest over-indexing on Yahtzee (148.56× the country average). Demographically, the Alphas audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Alphas fans

Demographic split for Alphas audience in United States
MetricValue
Female53.8%
Male46.2%
Average age39.0
Estimated audience size1,295,157

Audience persona

The typical Alphas fan in United States is balanced, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Yahtzee.

Top regions in United States

Top regions ranked by reach for Alphas in United States
RegionReachAffinity
California181,8551.28×
Texas140,7881.26×
Florida93,3191.06×
New York82,8501.14×
Illinois48,9631.13×
Pennsylvania45,5681.04×
Georgia43,9551.1×
North Carolina42,1911.08×
Ohio37,7910.95×
New Jersey35,3611.07×
Michigan32,6770.96×
Virginia31,5181×
Indiana30,0841.27×
Massachusetts28,7421.13×
Washington28,4511.1×
Arizona28,3211.07×
Tennessee24,6330.95×
Maryland23,1861.04×
Missouri20,4810.98×
Alabama20,0391.11×
Minnesota18,4651×
Louisiana18,0561.08×
South Carolina18,0370.93×
Colorado17,3990.85×
Wisconsin17,2080.88×
Oklahoma15,9461.11×
Kentucky15,6940.97×
Oregon15,0231.01×
Nevada13,1541.05×
Utah12,3011.06×
Mississippi11,7421.1×
Connecticut11,1680.86×
Arkansas10,5470.99×
Iowa10,4410.98×
Kansas9,8470.96×
West Virginia6,6841.11×
Hawaii6,3991.15×
Nebraska6,3990.99×
Idaho6,2620.96×
New Mexico6,0290.93×
New Hampshire4,1170.81×
Washington, District of Columbia3,6100.93×
Rhode Island3,5230.85×
Maine3,4090.73×
Montana2,9070.81×
Delaware2,8020.78×
Alaska2,7130.98×
South Dakota2,6940.9×
North Dakota2,3000.86×
Vermont2,0940.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alphas audience
BrandAffinityCategory
Yahtzee148.56×Games
StubHub25.63×Travel & Leisure
Chloe Sevigny71.92×Movies & TV
Kelly Osbourne20×Music & Radio
Jack Nicholson20.98×Movies & TV
Indeed.com5.17×Business & Career
Rachel Weisz20×Movies & TV
Gossip Girl16.76×Movies & TV
Kia Sportage24.26×Cars & Mobility
Thandie Newton20×Movies & TV
John Malkovich20×Movies & TV
Anna Faris13.99×Movies & TV
Olivia Wilde16.45×Movies & TV
MoneyGram13.69×Business & Career
Google Maps3.44×Internet & Social Media
Little Red Riding Hood27.09×Literature
Goodreads9.14×Literature
Google News4.84×News
Dexter (TV series)7.81×Movies & TV
Daniel Day-Lewis12.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alphas audience
TraitClusterScore
Quality AwarenessPREMIUM1.45
IndulgenceJOY1.29
PatriotismCONSERVATISM1.28
LGBTQ+ IdentityOPEN1.18
SpiritualityBALANCE1.16
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Alphas
CountryShare
United States11.5%
Greece9.9%
Brazil9.3%

See Alphas audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Alphas have in United States?

Alphas has an estimated audience of 1,295,157 people in United States, concentrated in California and Texas.

What is the gender split and age of Alphas fans?

53.8% of Alphas fans are female, 46.2% are male, with an average age of 39.0 years.

Which brands do Alphas fans like most?

Alphas fans show strongest brand affinity for Yahtzee (148.56×), StubHub (25.63×), and Chloe Sevigny (71.92×) over the country average.

Where do Alphas fans live in United States?

Alphas fans in United States are most concentrated in California (reach 181,855), Texas (reach 140,788), and Florida (reach 93,319). These three regions account for the largest share of the active audience.

What other brands do Alphas fans also like?

Beyond Alphas itself, the audience over-indexes on StubHub (25.63×), Chloe Sevigny (71.92×), Kelly Osbourne (20×), and Jack Nicholson (20.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alphas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.