Rascasse Audience Intelligence

Alphas Audience in United States

A data profile of the people who buy, follow and care about Alphas in United States — modelled from more than twelve digital signal sources. Alphas has an estimated audience of 1,301,518 people in United States.

#369among TV series in United States#1381among Movie / TV Show / Series in United States#3370in Movies & TV

The average Alphas fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chloe Sevigny, Kelly Osbourne, Exxon, with strongest over-indexing on Chloe Sevigny (125.66× the country average).

Demographically, the Alphas audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alphas fan in United States is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Chloe Sevigny.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alphas profile in United States.

Audience size
1.3M
in United States
Gender
53.8%♀
46.2% male
Age
39.0
average years
Country rank
#19696
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alphas viewers

53.8% are female, 46.2% are male, average age 39.0.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Alphas audience in United States
MetricValue
Female53.8%
Male46.2%
Average age39.0
Estimated audience size1,301,518
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Alphas audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4923%
50+18%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Alphas audience comes from United States.

Worldwide audience distribution share by country for Alphas
CountryShare
United States11.2%
Greece9.6%
Brazil9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alphas audience in United States is strongest.

Fig. 05

Top regions by affinity

Alphas fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.23×
02Oklahoma~20K1.23×
03California~200K1.21×
04Indiana~30K1.21×
05Texas~100K1.18×
06Hawaii~6K1.14×
07Illinois~50K1.13×
08West Virginia~7K1.12×
09Alabama~20K1.09×
10New Jersey~40K1.08×
11Iowa~10K1.08×
12Vermont~2K1.08×
13Mississippi~10K1.07×
14New York~80K1.05×
15Washington~30K1.05×
16Georgia~40K1.04×
17Massachusetts~30K1.04×
18Alaska~3K1.04×
19Pennsylvania~40K1.03×
20Minnesota~20K1.03×
21North Carolina~40K1.02×
22Kentucky~20K1.02×
23Utah~10K1.02×
24South Dakota~3K1.02×
25Arkansas~10K1.01×
26Florida~90K1.00×
27Arizona~30K1.00×
28Idaho~7K1.00×
29Maryland~20K0.98×
30Nevada~10K0.98×
31Nebraska~6K0.98×
32Virginia~30K0.97×
33Missouri~20K0.97×
34South Carolina~20K0.96×
35Kansas~10K0.96×
36Ohio~40K0.95×
37Michigan~30K0.95×
38Oregon~10K0.95×
39New Mexico~6K0.94×
40North Dakota~2K0.94×
41Tennessee~20K0.92×
42Wisconsin~20K0.90×
43Connecticut~10K0.88×
44Rhode Island~4K0.88×
45Montana~3K0.88×
46Washington, District of Columbia~3K0.87×
47Delaware~3K0.85×
48New Hampshire~4K0.84×
49Colorado~20K0.82×
50Maine~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Alphas, United States
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alphas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alphas audience
#·InterestCategoryAffinity×
01Chloe SevignyMovies & TV125.66×
02YahtzeeGames49.93×
03Little Red Riding HoodLiterature36.44×
04TropicanaFood & Beverages30.72×
05Blue Bloods (TV series)Movies & TV22.42×
06Kelly OsbourneMusic & Radio20.00×
07Thandie NewtonMovies & TV20.00×
08John MalkovichMovies & TV20.00×
09Wallace and GromitMovies & TV20.00×
10Personal CreationsKids & Family20.00×
11Chiwetel EjioforMovies & TV18.70×
12Boogie NightsMovies & TV16.82×
13Gossip GirlMovies & TV16.74×
14ExxonCars & Mobility12.17×
15FaceTimeTechnology & Electronics12.00×
16Jack NicholsonMovies & TV11.46×
17StubHubTravel & Leisure11.31×
18Dexter (TV series)Movies & TV9.50×
19GoodreadsLiterature9.07×
20Book discussion clubLiterature8.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alphas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alphas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
IndulgenceJOY1.71×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alphas audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Family OrientationCONSERVATISM0.70×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alphas have in United States?

Alphas has an estimated audience of 1,301,518 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alphas viewers?

53.8% of Alphas fans are female, 46.2% are male, with an average age of 39.0 years.

03

Which brands do Alphas fans like most?

Alphas fans show strongest brand affinity for Chloe Sevigny (125.66×), Kelly Osbourne (20×), and Exxon (12.17×) over the country average.

04

Where do Alphas fans live in United States?

Alphas fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Alphas fans also like?

Beyond Alphas itself, the audience over-indexes on Kelly Osbourne (20×), Exxon (12.17×), Blue Bloods (TV series) (22.42×), and StubHub (11.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Alphas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alphas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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