Rascasse Audience Intelligence

Toyota Tundra Audience in United States

A data profile of the people who buy, follow and care about Toyota Tundra in United States — modelled from more than twelve digital signal sources. Toyota Tundra has an estimated audience of 5,030,153 people in United States.

#42among Car type in United States#17among Car Model in United States#259in Cars & Mobility

The average Toyota Tundra fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Waterfowl, Auto maintenance, Off-road racing, with strongest over-indexing on Waterfowl (9.14× the country average).

Demographically, the Toyota Tundra audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Tundra fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Waterfowl.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Tundra profile in United States.

Audience size
5M
in United States
Gender
16.2%♀
83.8% male
Age
38.9
average years
Country rank
#6678
Car Model in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Tundra fans

16.2% are female, 83.8% are male, average age 38.9.

Fig. 02

Gender split

16.2%
Female
83.8%
Male
Demographic split for Toyota Tundra audience in United States
MetricValue
Female16.2%
Male83.8%
Average age38.9
Estimated audience size5,030,153
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Toyota Tundra audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

54.5%

of the worldwide Toyota Tundra audience comes from United States.

Worldwide audience distribution share by country for Toyota Tundra
CountryShare
United States54.5%
Canada6.0%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Tundra audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Tundra fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K2.46×
02North Dakota~20K2.06×
03West Virginia~40K1.79×
04Alaska~20K1.66×
05Wyoming~10K1.40×
06Montana~20K1.26×
07South Dakota~10K1.24×
08Idaho~30K1.22×
09Oregon~70K1.20×
10Oklahoma~70K1.18×
11Mississippi~50K1.17×
12Arkansas~50K1.14×
13Maine~20K1.12×
14Louisiana~70K1.11×
15Hawaii~20K1.10×
16Kentucky~70K1.07×
17Alabama~70K1.05×
18New Mexico~30K1.05×
19Texas~400K1.02×
20Tennessee~100K1.02×
21New Hampshire~20K1.02×
22Nebraska~30K1.01×
23Arizona~100K0.98×
24Utah~40K0.96×
25Kansas~40K0.96×
26Delaware~10K0.94×
27Washington~90K0.90×
28Colorado~70K0.89×
29South Carolina~70K0.89×
30Missouri~70K0.88×
31Nevada~40K0.88×
32Georgia~100K0.87×
33Rhode Island~10K0.87×
34Pennsylvania~100K0.86×
35North Carolina~100K0.85×
36Indiana~80K0.83×
37Iowa~30K0.82×
38California~500K0.81×
39Florida~300K0.81×
40Virginia~100K0.81×
41Minnesota~60K0.79×
42Wisconsin~60K0.78×
43Ohio~100K0.73×
44Connecticut~40K0.73×
45Michigan~90K0.71×
46New York~200K0.69×
47Illinois~100K0.65×
48Maryland~60K0.65×
49Massachusetts~60K0.64×
50New Jersey~80K0.62×
Fig. 06

Affinity by region

Affinity by region — Toyota Tundra, United States
0.62×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Tundra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Tundra audience
#·InterestCategoryAffinity×
01Overland (magazine)Internet & Social Media24.41×
02Jeep CherokeeCars & Mobility19.74×
03Ford RangerCars & Mobility12.16×
04Toyota Land CruiserCars & Mobility10.35×
05Toyota 4RunnerCars & Mobility10.04×
06WaterfowlPets & Animals9.14×
07Truck classificationTopic7.70×
08Toyota TacomaCars & Mobility7.65×
09OverlandingTravel & Leisure7.54×
10Off-road racingCars & Mobility7.52×
11Auto maintenanceCars & Mobility7.39×
12Jeep WranglerCars & Mobility6.05×
13Boot BarnFashion & Accessoires5.93×
14Vintage carCars & Mobility4.93×
15Duck huntingSports4.48×
16Commercial vehicleCars & Mobility4.04×
17Muscle carCars & Mobility3.95×
18Used CarsCars & Mobility3.76×
19ToyotaCars & Mobility3.24×
20Donald TrumpPolitics & Society1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Tundra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Tundra audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
Luxury OrientationPREMIUM1.14×
Risk AppetiteTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Tundra audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.50×
SpiritualityBALANCE0.52×
IndulgenceJOY0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Tundra have in United States?

Toyota Tundra has an estimated audience of 5,030,153 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota Tundra fans?

16.2% of Toyota Tundra fans are female, 83.8% are male, with an average age of 38.9 years.

03

Which brands do Toyota Tundra fans like most?

Toyota Tundra fans show strongest brand affinity for Waterfowl (9.14×), Auto maintenance (7.39×), and Off-road racing (7.52×) over the country average.

04

Where do Toyota Tundra fans live in United States?

Toyota Tundra fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Tundra fans also like?

Beyond Toyota Tundra itself, the audience over-indexes on Auto maintenance (7.39×), Off-road racing (7.52×), Jeep Cherokee (19.74×), and Overland (magazine) (24.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Tundra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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