Toyota Tundra Audience in United States

Toyota Tundra logo

Toyota Tundra has an estimated audience of 5,131,476 people in United States. 16.2% are female, 83.8% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Waterfowl, Auto maintenance, Off-road racing, Jeep Cherokee, Overland (magazine).

The average Toyota Tundra fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Waterfowl, Auto maintenance, Off-road racing, with strongest over-indexing on Waterfowl (9.14× the country average). Demographically, the Toyota Tundra audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Tundra fans

Demographic split for Toyota Tundra audience in United States
MetricValue
Female16.2%
Male83.8%
Average age38.9
Estimated audience size5,131,476

Audience persona

The typical Toyota Tundra fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Waterfowl.

Top regions in United States

Top regions ranked by reach for Toyota Tundra in United States
RegionReachAffinity
California447,5370.79×
Texas415,0100.94×
Florida261,8230.75×
New York217,8950.76×
Pennsylvania152,5400.88×
Georgia128,1770.81×
North Carolina115,0490.75×
Ohio108,9350.69×
Illinois102,0330.6×
Arizona100,0570.95×
Tennessee99,4360.97×
Washington96,6160.94×
Virginia95,9900.77×
Michigan85,6850.64×
Oregon79,0341.34×
New Jersey75,6620.58×
Indiana72,2900.77×
Missouri70,0110.85×
Colorado69,6400.86×
Alabama68,3030.95×
Kentucky67,8081.05×
Oklahoma65,5391.15×
South Carolina63,5960.82×
Louisiana63,2880.96×
Massachusetts60,5330.6×
Wisconsin54,2940.7×
Minnesota53,3440.73×
Maryland52,8770.6×
West Virginia45,9881.92×
Mississippi45,7771.08×
Arkansas43,7611.04×
Utah42,4570.92×
Nevada39,5170.8×
Kansas37,3640.92×
Connecticut35,5910.69×
Iowa33,3250.79×
Idaho32,2441.25×
Nebraska26,8841.04×
New Mexico26,7441.04×
Hawaii24,7921.12×
Vermont24,5752.73×
North Dakota23,7632.25×
Maine21,3311.16×
New Hampshire20,9641.04×
Montana18,5211.3×
Alaska18,4851.68×
South Dakota15,8131.33×
Rhode Island14,3140.88×
Delaware13,5010.95×
Wyoming10,6351.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Tundra audience
BrandAffinityCategory
Waterfowl9.14×Pets & Animals
Auto maintenance7.39×Cars & Mobility
Off-road racing7.52×Cars & Mobility
Jeep Cherokee19.74×Cars & Mobility
Overland (magazine)24.41×Internet & Social Media
Toyota Land Cruiser10.35×Cars & Mobility
Truck classification7.7×
Toyota 4Runner10.04×Cars & Mobility
Commercial vehicle4.04×Cars & Mobility
Duck hunting4.48×Sports
Boot Barn5.93×Fashion & Accessoires
Overlanding7.54×Travel & Leisure
Toyota3.24×Cars & Mobility
Muscle car3.95×Cars & Mobility
Toyota Tacoma7.65×Cars & Mobility
Ford Ranger12.16×Cars & Mobility
Used Cars3.76×Cars & Mobility
Vintage car4.93×Cars & Mobility
Jeep Wrangler6.05×Cars & Mobility
Bass fishing3.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Tundra audience
TraitClusterScore
PatriotismCONSERVATISM1.9
Luxury OrientationPREMIUM1.68
Family OrientationCONSERVATISM1.57
Need for SecurityCONSERVATISM1.29
Risk AppetiteTHRILL1.18
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Toyota Tundra
CountryShare
United States55.2%
Canada5.8%
Australia4.1%

See Toyota Tundra audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Tundra have in United States?

Toyota Tundra has an estimated audience of 5,131,476 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Tundra fans?

16.2% of Toyota Tundra fans are female, 83.8% are male, with an average age of 38.9 years.

Which brands do Toyota Tundra fans like most?

Toyota Tundra fans show strongest brand affinity for Waterfowl (9.14×), Auto maintenance (7.39×), and Off-road racing (7.52×) over the country average.

Where do Toyota Tundra fans live in United States?

Toyota Tundra fans in United States are most concentrated in California (reach 447,537), Texas (reach 415,010), and Florida (reach 261,823). These three regions account for the largest share of the active audience.

What other brands do Toyota Tundra fans also like?

Beyond Toyota Tundra itself, the audience over-indexes on Auto maintenance (7.39×), Off-road racing (7.52×), Jeep Cherokee (19.74×), and Overland (magazine) (24.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Tundra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.