Overland (magazine) Audience in United States

Overland (magazine) has an estimated audience of 975,487 people in United States. 12.3% are female, 87.7% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Jeep Cherokee, Toyota Tacoma, Toyota Land Cruiser Prado, Compact sport utility vehicle, Truck camper.

The average Overland (magazine) fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jeep Cherokee, Toyota Tacoma, Toyota Land Cruiser Prado, with strongest over-indexing on Jeep Cherokee (94.86× the country average). Demographically, the Overland (magazine) audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Overland (magazine) fans

Demographic split for Overland (magazine) audience in United States
MetricValue
Female12.3%
Male87.7%
Average age44.2
Estimated audience size975,487

Audience persona

The typical Overland (magazine) fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Jeep Cherokee.

Top regions in United States

Top regions ranked by reach for Overland (magazine) in United States
RegionReachAffinity
California108,1271.01×
Texas57,2870.68×
New York55,0221.01×
Colorado48,4143.15×
Missouri43,6732.78×
Florida30,7520.47×
Illinois27,6740.85×
Washington22,2741.14×
Pennsylvania21,1740.64×
North Carolina19,1950.65×
Massachusetts19,0590.99×
Ohio18,5020.62×
Virginia18,4960.78×
Michigan18,4730.72×
Arizona18,4070.92×
Georgia18,3080.61×
New Jersey17,7940.72×
Tennessee15,5970.8×
Oregon14,2611.28×
Utah12,8741.47×
Nevada12,3141.31×
Maryland11,6900.7×
Wisconsin10,9110.74×
Indiana10,5440.59×
Minnesota10,4050.74×
Kansas9,3911.22×
Idaho9,3051.9×
Connecticut9,0740.93×
South Carolina8,9100.61×
Alabama8,9060.65×
Oklahoma7,7610.72×
New Mexico7,7581.59×
Kentucky7,5120.61×
Iowa6,8230.85×
Louisiana6,7400.54×
Arkansas5,7760.72×
Montana5,3601.98×
Nebraska5,2361.07×
New Hampshire4,7861.25×
Maine3,6451.04×
Mississippi3,5910.45×
Wyoming3,4932.42×
Alaska2,8591.37×
West Virginia2,6530.58×
Washington, District of Columbia2,5300.86×
Rhode Island2,4770.8×
Vermont2,2781.33×
Hawaii2,1140.5×
Delaware1,5260.57×
South Dakota1,5040.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Overland (magazine) audience
BrandAffinityCategory
Jeep Cherokee94.86×Cars & Mobility
Toyota Tacoma28.8×Cars & Mobility
Toyota Land Cruiser Prado126.55×Cars & Mobility
Compact sport utility vehicle31.82×Cars & Mobility
Truck camper18.69×Cars & Mobility
Carcare11.06×Cars & Mobility
AutoZone4.4×Cars & Mobility
Advance Auto Parts6.7×Cars & Mobility
O'Reilly Auto Parts6.67×Cars & Mobility
Off-road vehicle10.22×Cars & Mobility
Auto show10.2×Cars & Mobility
Patagonia8.5×Fashion & Accessoires
Toyota Supra14.8×Cars & Mobility
Alpine skiing7.31×Sports
Honda Ridgeline25.87×Cars & Mobility
Antique car9.33×Cars & Mobility
Toyota Highlander12.46×Cars & Mobility
Harbor Freight Tools8.11×Home & Garden
Toyota Tundra11.52×Cars & Mobility
Do it yourself (DIY)2.74×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Overland (magazine) audience
TraitClusterScore
PatriotismCONSERVATISM6.68
Risk AppetiteTHRILL2.62
DIY MentalityTHRILL2.51
Luxury OrientationPREMIUM2.18
Sports ActivityPOWER2.02
Family OrientationCONSERVATISM1.85

Worldwide distribution

Worldwide audience distribution share by country for Overland (magazine)
CountryShare
United States56.5%
Australia8.0%
Italy7.2%

See Overland (magazine) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Overland (magazine) have in United States?

Overland (magazine) has an estimated audience of 975,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Overland (magazine) fans?

12.3% of Overland (magazine) fans are female, 87.7% are male, with an average age of 44.2 years.

Which brands do Overland (magazine) fans like most?

Overland (magazine) fans show strongest brand affinity for Jeep Cherokee (94.86×), Toyota Tacoma (28.8×), and Toyota Land Cruiser Prado (126.55×) over the country average.

Where do Overland (magazine) fans live in United States?

Overland (magazine) fans in United States are most concentrated in California (reach 108,127), Texas (reach 57,287), and New York (reach 55,022). These three regions account for the largest share of the active audience.

What other brands do Overland (magazine) fans also like?

Beyond Overland (magazine) itself, the audience over-indexes on Toyota Tacoma (28.8×), Toyota Land Cruiser Prado (126.55×), Compact sport utility vehicle (31.82×), and Truck camper (18.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Overland (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.