Rascasse Audience Intelligence

Overland (magazine) Audience in United States

A data profile of the people who buy, follow and care about Overland (magazine) in United States — modelled from more than twelve digital signal sources. Overland (magazine) has an estimated audience of 980,255 people in United States.

#740among Website / Newspaper / Magazine in United States#276in Internet & Social Media

The average Overland (magazine) fan in United States is 44.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Missouri, New York.

Top brand affinities include Jeep Cherokee, Toyota Tacoma, Toyota Tundra, with strongest over-indexing on Jeep Cherokee (71.87× the country average).

Demographically, the Overland (magazine) audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Overland (magazine) fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Jeep Cherokee.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Overland (magazine) profile in United States.

Audience size
980K
in United States
Gender
12.3%♀
87.7% male
Age
44.2
average years
Country rank
#23996
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Overland (magazine)

12.3% are female, 87.7% are male, average age 44.2.

Fig. 02

Gender split

12.3%
Female
87.7%
Male
Demographic split for Overland (magazine) audience in United States
MetricValue
Female12.3%
Male87.7%
Average age44.2
Estimated audience size980,255
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Overland (magazine) audience in United States
Age bracketShare%
16-198%
20-2914%
30-3922%
40-4927%
50+28%
Fig. 04

Worldwide distribution

55.8%

of the worldwide Overland (magazine) audience comes from United States.

Worldwide audience distribution share by country for Overland (magazine)
CountryShare
United States55.8%
Australia7.8%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Overland (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Overland (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~50K3.39×
02Colorado~50K2.99×
03Wyoming~3K2.38×
04Montana~5K1.92×
05Idaho~9K1.84×
06New Mexico~8K1.58×
07Utah~10K1.40×
08Vermont~2K1.40×
09Alaska~3K1.39×
10New Hampshire~5K1.31×
11Nevada~10K1.25×
12Kansas~9K1.22×
13Oregon~10K1.21×
14Nebraska~5K1.08×
15Maine~4K1.08×
16Washington~20K1.06×
17Massachusetts~20K0.98×
18New York~50K0.97×
19Connecticut~9K0.95×
20California~100K0.94×
21Arizona~20K0.90×
22South Dakota~2K0.88×
23Washington, District of Columbia~3K0.87×
24Iowa~7K0.86×
25Rhode Island~3K0.86×
26Illinois~30K0.85×
27Tennessee~20K0.77×
28Wisconsin~10K0.75×
29Virginia~20K0.74×
30Michigan~20K0.73×
31Minnesota~10K0.73×
32Arkansas~6K0.72×
33Oklahoma~8K0.71×
34New Jersey~20K0.70×
35Maryland~10K0.69×
36West Virginia~3K0.67×
37Delaware~2K0.67×
38Alabama~9K0.66×
39Pennsylvania~20K0.64×
40Texas~50K0.63×
41North Carolina~20K0.63×
42Kentucky~8K0.63×
43Ohio~20K0.61×
44South Carolina~9K0.61×
45Georgia~20K0.59×
46Hawaii~2K0.59×
47Indiana~10K0.58×
48Louisiana~7K0.56×
49Mississippi~4K0.54×
50Florida~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Overland (magazine), United States
0.46×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Overland (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Overland (magazine) audience
#·InterestCategoryAffinity×
01Toyota Land Cruiser PradoCars & Mobility77.90×
02Jeep CherokeeCars & Mobility71.87×
03Compact sport utility vehicleCars & Mobility34.31×
04Mitsubishi PajeroCars & Mobility33.50×
05Toyota TacomaCars & Mobility28.20×
06Land Rover DefenderCars & Mobility28.08×
07Toyota TundraCars & Mobility24.41×
08Truck camperCars & Mobility23.08×
09Jeep CompassCars & Mobility23.03×
10MakitaHome & Garden20.59×
11CarcareCars & Mobility12.52×
12Auto showCars & Mobility11.79×
13Antique carCars & Mobility10.62×
14Jeep WranglerCars & Mobility9.46×
15Off-road vehicleCars & Mobility8.86×
16Extreme sportSports7.65×
17Discount TireShopping6.12×
18O'Reilly Auto PartsCars & Mobility6.08×
19Advance Auto PartsCars & Mobility5.98×
20AutoZoneCars & Mobility3.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Overland (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Overland (magazine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM10.31×
Risk AppetiteTHRILL4.25×
DIY MentalityTHRILL2.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Overland (magazine) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.57×
CreativityOPEN0.68×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Overland (magazine) have in United States?

Overland (magazine) has an estimated audience of 980,255 people in United States, concentrated in California and Missouri.

02

What is the gender split and age of Overland (magazine) fans?

12.3% of Overland (magazine) fans are female, 87.7% are male, with an average age of 44.2 years.

03

Which brands do Overland (magazine) fans like most?

Overland (magazine) fans show strongest brand affinity for Jeep Cherokee (71.87×), Toyota Tacoma (28.2×), and Toyota Tundra (24.41×) over the country average.

04

Where do Overland (magazine) fans live in United States?

Overland (magazine) fans in United States are most concentrated in California (reach ~100K), Missouri (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Overland (magazine) fans also like?

Beyond Overland (magazine) itself, the audience over-indexes on Toyota Tacoma (28.2×), Toyota Tundra (24.41×), Truck camper (23.08×), and Compact sport utility vehicle (34.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Overland (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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