Overland (magazine) Audience in United States

Overland (magazine) logo

Overland (magazine) has an estimated audience of 975,487 people in United States. 12.3% are female, 87.7% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Embroidery Library, Wow! Wow! Wubbzy!, Life of Pi, Product design.

The average Overland (magazine) fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Embroidery Library, Wow! Wow! Wubbzy!, with strongest over-indexing on Urban Outfitters (11.75× the country average). Demographically, the Overland (magazine) audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Overland (magazine) fans

Demographic split for Overland (magazine) audience in United States
MetricValue
Female12.3%
Male87.7%
Average age44.2
Estimated audience size975,487

Audience persona

The typical Overland (magazine) fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Overland (magazine) in United States
RegionReachAffinity
California108,1271.01×
Texas57,2870.68×
New York55,0221.01×
Colorado48,4143.15×
Missouri43,6732.78×
Florida30,7520.47×
Illinois27,6740.85×
Washington22,2741.14×
Pennsylvania21,1740.64×
North Carolina19,1950.65×
Massachusetts19,0590.99×
Ohio18,5020.62×
Virginia18,4960.78×
Michigan18,4730.72×
Arizona18,4070.92×
Georgia18,3080.61×
New Jersey17,7940.72×
Tennessee15,5970.8×
Oregon14,2611.28×
Utah12,8741.47×
Nevada12,3141.31×
Maryland11,6900.7×
Wisconsin10,9110.74×
Indiana10,5440.59×
Minnesota10,4050.74×
Kansas9,3911.22×
Idaho9,3051.9×
Connecticut9,0740.93×
South Carolina8,9100.61×
Alabama8,9060.65×
Oklahoma7,7610.72×
New Mexico7,7581.59×
Kentucky7,5120.61×
Iowa6,8230.85×
Louisiana6,7400.54×
Arkansas5,7760.72×
Montana5,3601.98×
Nebraska5,2361.07×
New Hampshire4,7861.25×
Maine3,6451.04×
Mississippi3,5910.45×
Wyoming3,4932.42×
Alaska2,8591.37×
West Virginia2,6530.58×
Washington, District of Columbia2,5300.86×
Rhode Island2,4770.8×
Vermont2,2781.33×
Hawaii2,1140.5×
Delaware1,5260.57×
South Dakota1,5040.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Overland (magazine) audience
BrandAffinityCategory
Urban Outfitters11.75×Shopping
Embroidery Library54.03×Home & Garden
Wow! Wow! Wubbzy!20×Movies & TV
Life of Pi20×Movies & TV
Product design3.4×Business & Career
Israel3.2×Travel & Leisure
Arrietty20×Movies & TV
Emigrate (band)12.18×Music & Radio
N1 road (South Africa)4.43×Travel & Leisure
Omaha Storm Chasers20×Sports
Wikia3.1×Internet & Social Media
Electrolyte3.93×Health
Tipsy Elves8.23×Shopping
Acoustic music3.74×Music & Radio
Keith Stanfield5.31×Movies & TV
Notre Dame Fighting Irish football3.98×Sports
Nationality1.61×Politics & Society
edureka27.29×Business & Career
Barclays Center9.18×Sports
Unique Gifts1.65×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Overland (magazine) audience
TraitClusterScore
PatriotismCONSERVATISM6.68
Risk AppetiteTHRILL2.62
DIY MentalityTHRILL2.51
Luxury OrientationPREMIUM2.18
Sports ActivityPOWER2.02
Family OrientationCONSERVATISM1.85

Worldwide distribution

Worldwide audience distribution share by country for Overland (magazine)
CountryShare
United States56.5%
Australia8.0%
Italy7.2%

See Overland (magazine) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Overland (magazine) have in United States?

Overland (magazine) has an estimated audience of 975,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Overland (magazine) fans?

12.3% of Overland (magazine) fans are female, 87.7% are male, with an average age of 44.2 years.

Which brands do Overland (magazine) fans like most?

Overland (magazine) fans show strongest brand affinity for Urban Outfitters (11.75×), Embroidery Library (54.03×), and Wow! Wow! Wubbzy! (20×) over the country average.

Where do Overland (magazine) fans live in United States?

Overland (magazine) fans in United States are most concentrated in California (reach 108,127), Texas (reach 57,287), and New York (reach 55,022). These three regions account for the largest share of the active audience.

What other brands do Overland (magazine) fans also like?

Beyond Overland (magazine) itself, the audience over-indexes on Embroidery Library (54.03×), Wow! Wow! Wubbzy! (20×), Life of Pi (20×), and Product design (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Overland (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.