Rascasse Audience Intelligence

Jeep Compass Audience in United States

A data profile of the people who buy, follow and care about Jeep Compass in United States — modelled from more than twelve digital signal sources. Jeep Compass has an estimated audience of 2,102,309 people in United States.

#73among Car Model in United States#468in Cars & Mobility

The average Jeep Compass fan in United States is 41.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Jeep Cherokee, Jeep Renegade (BU), Jeep Cherokee (XJ), with strongest over-indexing on Jeep Cherokee (69.44× the country average).

Demographically, the Jeep Compass audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jeep Compass fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Jeep Cherokee.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeep Compass profile in United States.

Audience size
2.1M
in United States
Gender
29.5%♀
70.5% male
Age
41.1
average years
Country rank
#13700
Car Model in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeep Compass fans

29.5% are female, 70.5% are male, average age 41.1.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for Jeep Compass audience in United States
MetricValue
Female29.5%
Male70.5%
Average age41.1
Estimated audience size2,102,309
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Jeep Compass audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Jeep Compass audience comes from United States.

Worldwide audience distribution share by country for Jeep Compass
CountryShare
Brazil30.5%
United States13.1%
Italy9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeep Compass audience in United States is strongest.

Fig. 05

Top regions by affinity

Jeep Compass fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.78×
02Nebraska~10K1.36×
03Ohio~80K1.26×
04Iowa~20K1.20×
05West Virginia~10K1.19×
06Illinois~80K1.18×
07Missouri~40K1.17×
08Arkansas~20K1.17×
09North Dakota~5K1.16×
10Indiana~40K1.14×
11Oklahoma~30K1.12×
12New Jersey~60K1.06×
13Connecticut~20K1.06×
14New York~100K1.05×
15Pennsylvania~70K1.05×
16Kentucky~30K1.05×
17Louisiana~30K1.04×
18South Dakota~5K1.04×
19Hawaii~9K1.03×
20Texas~200K1.02×
21Georgia~70K1.02×
22Wisconsin~30K1.01×
23Minnesota~30K1.01×
24Kansas~20K1.01×
25Massachusetts~40K1.00×
26Tennessee~40K0.99×
27Mississippi~20K0.99×
28Florida~100K0.98×
29Alabama~30K0.96×
30Maine~7K0.96×
31Alaska~4K0.95×
32North Carolina~60K0.94×
33Colorado~30K0.93×
34Rhode Island~6K0.93×
35South Carolina~30K0.90×
36Nevada~20K0.90×
37New Hampshire~7K0.90×
38Montana~5K0.90×
39Delaware~5K0.90×
40Vermont~3K0.89×
41Virginia~40K0.85×
42Utah~20K0.85×
43Arizona~40K0.82×
44Maryland~30K0.82×
45Idaho~9K0.82×
46New Mexico~9K0.82×
47Washington, District of Columbia~5K0.79×
48Washington~30K0.75×
49California~200K0.72×
50Oregon~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Jeep Compass, United States
0.70×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeep Compass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeep Compass audience
#·InterestCategoryAffinity×
01Jeep BeachCars & Mobility84.91×
02Jeep Commander (XK)Cars & Mobility84.70×
03Jeep JamboreeCars & Mobility80.25×
04Jeep CherokeeCars & Mobility69.44×
05Jeep LibertyCars & Mobility63.07×
06Jeep Renegade (BU)Cars & Mobility52.38×
07Jeep Cherokee (XJ)Cars & Mobility46.23×
08WillysShopping42.25×
09Compact sport utility vehicleCars & Mobility36.00×
10Jeep PatriotCars & Mobility34.04×
11Jeep GladiatorCars & Mobility20.97×
12Jeep Grand Cherokee (WJ)Cars & Mobility19.56×
13Jeep Grand CherokeeCars & Mobility16.85×
14OverlandingTravel & Leisure10.10×
15Off-road racingCars & Mobility9.97×
16Jeep WranglerCars & Mobility8.80×
17WaterfowlPets & Animals8.13×
18Duck huntingSports7.13×
19Turkey huntingSports5.83×
20Fox huntingSports5.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeep Compass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeep Compass audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
Family OrientationCONSERVATISM1.84×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeep Compass audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
MindfulnessBALANCE0.83×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jeep Compass have in United States?

Jeep Compass has an estimated audience of 2,102,309 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jeep Compass fans?

29.5% of Jeep Compass fans are female, 70.5% are male, with an average age of 41.1 years.

03

Which brands do Jeep Compass fans like most?

Jeep Compass fans show strongest brand affinity for Jeep Cherokee (69.44×), Jeep Renegade (BU) (52.38×), and Jeep Cherokee (XJ) (46.23×) over the country average.

04

Where do Jeep Compass fans live in United States?

Jeep Compass fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jeep Compass fans also like?

Beyond Jeep Compass itself, the audience over-indexes on Jeep Renegade (BU) (52.38×), Jeep Cherokee (XJ) (46.23×), Compact sport utility vehicle (36×), and Jeep Grand Cherokee (16.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Jeep Compass audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Compass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →