Jeep Compass Audience in United States

Jeep Compass logo

Jeep Compass has an estimated audience of 2,112,939 people in United States. 29.5% are female, 70.5% are male, average age 41.1. Top regions: Texas, California, Florida. Top brand affinities: Jeep Cherokee, Jeep Renegade (BU), Jeep Cherokee (XJ), Compact sport utility vehicle, Jeep Grand Cherokee.

The average Jeep Compass fan in United States is 41.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Jeep Cherokee, Jeep Renegade (BU), Jeep Cherokee (XJ), with strongest over-indexing on Jeep Cherokee (69.44× the country average). Demographically, the Jeep Compass audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Jeep Compass fans

Demographic split for Jeep Compass audience in United States
MetricValue
Female29.5%
Male70.5%
Average age41.1
Estimated audience size2,112,939

Audience persona

The typical Jeep Compass fan in United States is more male, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Jeep Cherokee.

Top regions in United States

Top regions ranked by reach for Jeep Compass in United States
RegionReachAffinity
Texas194,4171.07×
California161,6230.7×
Florida146,0111.02×
New York133,1541.13×
Michigan103,9171.88×
Illinois88,6831.26×
Ohio83,8741.29×
Pennsylvania75,8601.07×
Georgia69,4461.07×
North Carolina61,0440.96×
New Jersey60,1781.12×
Virginia45,0950.88×
Indiana44,3021.15×
Massachusetts43,3121.04×
Tennessee42,2891×
Missouri39,6181.16×
Arizona33,7590.78×
Wisconsin32,5161.02×
Colorado31,8680.96×
Washington31,3210.74×
Minnesota31,3201.03×
Maryland30,0120.83×
South Carolina29,7930.94×
Kentucky28,3361.07×
Louisiana27,9041.02×
Alabama27,4280.93×
Oklahoma26,7581.14×
Connecticut23,2091.1×
Iowa21,5321.24×
Arkansas19,6621.13×
Nevada17,6340.86×
Kansas17,1451.03×
Mississippi16,7220.96×
Oregon16,0350.66×
Utah15,9390.84×
Nebraska14,7421.39×
West Virginia10,9821.12×
Hawaii9,4151.04×
Idaho8,1690.77×
New Mexico8,1630.77×
New Hampshire7,3360.88×
Maine6,9570.92×
Rhode Island6,0610.9×
South Dakota4,9221.01×
Washington, District of Columbia4,8940.77×
North Dakota4,8661.12×
Delaware4,8420.83×
Montana4,8190.82×
Alaska3,9260.87×
Vermont3,1240.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeep Compass audience
BrandAffinityCategory
Jeep Cherokee69.44×Cars & Mobility
Jeep Renegade (BU)52.38×Cars & Mobility
Jeep Cherokee (XJ)46.23×Cars & Mobility
Compact sport utility vehicle36×Cars & Mobility
Jeep Grand Cherokee16.85×Cars & Mobility
Jeep Beach84.91×Cars & Mobility
Jeep Liberty63.07×Cars & Mobility
Jeep Commander (XK)84.7×Cars & Mobility
Off-road racing9.97×Cars & Mobility
Willys42.25×Shopping
Duck hunting7.13×Sports
Jeep Jamboree80.25×Cars & Mobility
Waterfowl8.13×Pets & Animals
Turkey hunting5.83×Sports
Jeep Patriot34.04×Cars & Mobility
Jeep Gladiator20.97×Cars & Mobility
Jeep Grand Cherokee (WJ)19.56×Cars & Mobility
Fox hunting5.68×Sports
Jeep Wrangler8.8×Cars & Mobility
Overlanding10.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeep Compass audience
TraitClusterScore
Family OrientationCONSERVATISM2.18
Need for SecurityCONSERVATISM1.36
PatriotismCONSERVATISM1.3
Price SensitivityPREMIUM1.24
Risk AppetiteTHRILL1.22
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Jeep Compass
CountryShare
Brazil31.3%
United States12.9%
Italy10.0%

See Jeep Compass audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Jeep Compass have in United States?

Jeep Compass has an estimated audience of 2,112,939 people in United States, concentrated in Texas and California.

What is the gender split and age of Jeep Compass fans?

29.5% of Jeep Compass fans are female, 70.5% are male, with an average age of 41.1 years.

Which brands do Jeep Compass fans like most?

Jeep Compass fans show strongest brand affinity for Jeep Cherokee (69.44×), Jeep Renegade (BU) (52.38×), and Jeep Cherokee (XJ) (46.23×) over the country average.

Where do Jeep Compass fans live in United States?

Jeep Compass fans in United States are most concentrated in Texas (reach 194,417), California (reach 161,623), and Florida (reach 146,011). These three regions account for the largest share of the active audience.

What other brands do Jeep Compass fans also like?

Beyond Jeep Compass itself, the audience over-indexes on Jeep Renegade (BU) (52.38×), Jeep Cherokee (XJ) (46.23×), Compact sport utility vehicle (36×), and Jeep Grand Cherokee (16.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Compass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.