Rascasse Audience Intelligence

Willys Target Market in United States

A data profile of the people who buy, follow and care about Willys in United States — modelled from more than twelve digital signal sources. Willys has an estimated audience of 585,437 people in United States.

#3449among Brand in United States#474in Shopping

The average Willys fan in United States is 46.0 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Jeep Cherokee, Jeep Compass, Compact sport utility vehicle, with strongest over-indexing on Jeep Cherokee (62.79× the country average).

Demographically, the Willys audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Willys fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Jeep Cherokee.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Willys profile in United States.

Audience size
585K
in United States
Gender
16.6%♀
83.4% male
Age
46.0
average years
Country rank
#33309
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Willys

16.6% are female, 83.4% are male, average age 46.0.

Fig. 02

Gender split

16.6%
Female
83.4%
Male
Demographic split for Willys audience in United States
MetricValue
Female16.6%
Male83.4%
Average age46.0
Estimated audience size585,437
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Willys audience in United States
Age bracketShare%
16-199%
20-2912%
30-3916%
40-4926%
50+37%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Willys audience comes from United States.

Worldwide audience distribution share by country for Willys
CountryShare
Sweden74.3%
United States7.7%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Willys audience in United States is strongest.

Fig. 05

Top regions by affinity

Willys customers by region in United States
#RegionReachAffinity×
01Georgia~200K9.47×
02Maine~4K2.11×
03North Dakota~2K1.51×
04South Dakota~2K1.49×
05Minnesota~10K1.27×
06Vermont~1K1.21×
07Massachusetts~10K1.16×
08New Hampshire~3K1.12×
09Delaware~2K1.01×
10Iowa~5K0.95×
11Oregon~6K0.94×
12Louisiana~7K0.93×
13Texas~40K0.89×
14Montana~1K0.89×
15Rhode Island~2K0.85×
16Pennsylvania~20K0.84×
17Florida~30K0.83×
18Wisconsin~7K0.83×
19Connecticut~5K0.83×
20Virginia~10K0.82×
21Hawaii~2K0.82×
22California~50K0.80×
23Washington~9K0.80×
24Ohio~10K0.79×
25Alaska<1K0.79×
26South Carolina~7K0.78×
27Kansas~4K0.78×
28New Jersey~10K0.75×
29New York~20K0.74×
30Illinois~10K0.74×
31Colorado~7K0.74×
32Idaho~2K0.74×
33Maryland~7K0.73×
34West Virginia~2K0.73×
35North Carolina~10K0.71×
36Indiana~8K0.71×
37Washington, District of Columbia~1K0.71×
38Missouri~7K0.70×
39Utah~4K0.70×
40Michigan~10K0.69×
41Arizona~8K0.69×
42Arkansas~3K0.69×
43Nebraska~2K0.69×
44Alabama~5K0.68×
45Kentucky~5K0.67×
46Oklahoma~4K0.67×
47Tennessee~8K0.66×
48New Mexico~2K0.66×
49Mississippi~3K0.63×
50Nevada~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Willys, United States
0.59×1.00×9.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Willys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Willys audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility62.79×
02Jeep CompassCars & Mobility42.25×
03Compact sport utility vehicleCars & Mobility31.17×
04Toyota Land CruiserCars & Mobility16.04×
05Jeep WranglerCars & Mobility12.12×
06SuperchargerCars & Mobility10.48×
07Toyota TacomaCars & Mobility9.94×
08Hybrid electric vehicleCars & Mobility9.38×
09CarcareCars & Mobility7.64×
10Antique carCars & Mobility7.50×
11Auto showCars & Mobility7.20×
12Discount TireShopping7.06×
13Automobile repair shopCars & Mobility6.84×
14Solar energyHome & Garden6.29×
15Renewable energyBusiness & Career5.52×
16Sustainable energyHome & Garden5.18×
17CarGurusCars & Mobility4.77×
18FedExBusiness & Career4.70×
19AutoZoneCars & Mobility3.17×
20Mortgage loansBusiness & Career2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Willys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Willys audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.26×
Convenience OrientationPREMIUM2.11×
Need for SecurityCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Willys audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.58×
CreativityOPEN0.59×
MindfulnessBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Willys's target market in United States?

Willys's target market in United States covers an estimated 585,437 people, concentrated in Georgia and California.

02

What is the gender split and age of Willys customers?

16.6% of the Willys audience are female, 83.4% are male, with an average age of 46.0 years.

03

Which brands do Willys fans like most?

Willys fans show strongest brand affinity for Jeep Cherokee (62.79×), Jeep Compass (42.25×), and Compact sport utility vehicle (31.17×) over the country average.

04

Where do Willys fans live in United States?

Willys fans in United States are most concentrated in Georgia (reach ~200K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Willys fans also like?

Beyond Willys itself, the audience over-indexes on Jeep Compass (42.25×), Compact sport utility vehicle (31.17×), Toyota Land Cruiser (16.04×), and Jeep Wrangler (12.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Willys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Willys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →