Willys Audience in United States
Willys has an estimated audience of 576,024 people in United States. 16.6% are female, 83.4% are male, average age 46.0. Top regions: Georgia, California, Texas. Top brand affinities: Diane Sawyer, Urban Outfitters, Life of Pi, Caesarea, Israel.
The average Willys fan in United States is 46.0 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Diane Sawyer, Urban Outfitters, Life of Pi, with strongest over-indexing on Diane Sawyer (28.33× the country average). Demographically, the Willys audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Willys fans
| Metric | Value |
|---|---|
| Female | 16.6% |
| Male | 83.4% |
| Average age | 46.0 |
| Estimated audience size | 576,024 |
Audience persona
The typical Willys fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Diane Sawyer.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 184,654 | 10.41× |
| California | 53,787 | 0.85× |
| Texas | 48,454 | 0.98× |
| Florida | 32,413 | 0.83× |
| New York | 23,928 | 0.74× |
| Pennsylvania | 16,866 | 0.87× |
| Illinois | 14,439 | 0.75× |
| Ohio | 13,845 | 0.78× |
| Massachusetts | 13,577 | 1.2× |
| North Carolina | 11,866 | 0.68× |
| Virginia | 11,380 | 0.81× |
| New Jersey | 11,295 | 0.77× |
| Michigan | 10,706 | 0.71× |
| Minnesota | 10,651 | 1.29× |
| Washington | 9,126 | 0.79× |
| Maryland | 7,605 | 0.77× |
| Tennessee | 7,418 | 0.64× |
| Arizona | 7,414 | 0.63× |
| Indiana | 7,403 | 0.7× |
| Louisiana | 7,194 | 0.97× |
| Wisconsin | 6,942 | 0.8× |
| Colorado | 6,590 | 0.73× |
| South Carolina | 6,493 | 0.75× |
| Missouri | 6,313 | 0.68× |
| Oregon | 5,756 | 0.87× |
| Alabama | 5,022 | 0.62× |
| Maine | 4,642 | 2.25× |
| Kentucky | 4,518 | 0.63× |
| Iowa | 4,325 | 0.91× |
| Connecticut | 4,307 | 0.75× |
| Oklahoma | 3,719 | 0.58× |
| Kansas | 3,599 | 0.79× |
| Utah | 3,506 | 0.68× |
| Arkansas | 2,995 | 0.63× |
| Nevada | 2,889 | 0.52× |
| New Hampshire | 2,368 | 1.04× |
| Mississippi | 2,352 | 0.5× |
| South Dakota | 2,045 | 1.54× |
| Idaho | 1,913 | 0.66× |
| Hawaii | 1,873 | 0.76× |
| Nebraska | 1,702 | 0.59× |
| West Virginia | 1,579 | 0.59× |
| Delaware | 1,559 | 0.98× |
| New Mexico | 1,486 | 0.51× |
| Rhode Island | 1,463 | 0.8× |
| North Dakota | 1,245 | 1.05× |
| Washington, District of Columbia | 1,199 | 0.69× |
| Montana | 1,182 | 0.74× |
| Vermont | 1,135 | 1.12× |
| Alaska | 723 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diane Sawyer | 28.33× | Movies & TV |
| Urban Outfitters | 5.19× | Shopping |
| Life of Pi | 20× | Movies & TV |
| Caesarea | 46.38× | Travel & Leisure |
| Israel | 3.98× | Travel & Leisure |
| Minnesota | 3.07× | Travel & Leisure |
| Pro-Ject | 6.85× | Music & Radio |
| N1 road (South Africa) | 6.4× | Travel & Leisure |
| Vocal harmony | 6.67× | Music & Radio |
| Historic site | 6.2× | Arts & Culture |
| Arrietty | 20× | Movies & TV |
| Hipster | 12.36× | Politics & Society |
| Product design | 2.46× | Business & Career |
| Home equity | 2.35× | Home & Garden |
| Academy Award for Best Production Design | 20× | Movies & TV |
| Governor of Michigan | 8.24× | Politics & Society |
| Google Photos | 2.69× | Technology & Electronics |
| Better Off Dead (film) | 11.81× | Movies & TV |
| Electrolyte | 4.92× | Health |
| Omaha Storm Chasers | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.67 |
| Extroversion | THRILL | 1.71 |
| Risk Appetite | THRILL | 1.71 |
| Need for Security | CONSERVATISM | 1.7 |
| DIY Mentality | THRILL | 1.67 |
| Family Orientation | CONSERVATISM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 75.0% |
| United States | 7.9% |
| Brazil | 4.5% |
See Willys audiences in other countries
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Frequently asked questions
How many fans does Willys have in United States?
Willys has an estimated audience of 576,024 people in United States, concentrated in Georgia and California.
What is the gender split and age of Willys fans?
16.6% of Willys fans are female, 83.4% are male, with an average age of 46.0 years.
Which brands do Willys fans like most?
Willys fans show strongest brand affinity for Diane Sawyer (28.33×), Urban Outfitters (5.19×), and Life of Pi (20×) over the country average.
Where do Willys fans live in United States?
Willys fans in United States are most concentrated in Georgia (reach 184,654), California (reach 53,787), and Texas (reach 48,454). These three regions account for the largest share of the active audience.
What other brands do Willys fans also like?
Beyond Willys itself, the audience over-indexes on Urban Outfitters (5.19×), Life of Pi (20×), Caesarea (46.38×), and Israel (3.98×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Willys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.