Jeep Renegade (BU) Audience in United States

Jeep Renegade (BU) logo

Jeep Renegade (BU) has an estimated audience of 1,362,757 people in United States. 28.1% are female, 71.9% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Keith Stanfield, Hog Hunting, Wikia, El Puerto de Santa María.

The average Jeep Renegade (BU) fan in United States is 40.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Keith Stanfield, Hog Hunting, with strongest over-indexing on Urban Outfitters (2.39× the country average). Demographically, the Jeep Renegade (BU) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Jeep Renegade (BU) fans

Demographic split for Jeep Renegade (BU) audience in United States
MetricValue
Female28.1%
Male71.9%
Average age40.7
Estimated audience size1,362,757

Audience persona

The typical Jeep Renegade (BU) fan in United States is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Jeep Renegade (BU) in United States
RegionReachAffinity
Texas132,4611.13×
California97,2080.65×
Florida82,1090.89×
New York61,5090.81×
Illinois47,5591.05×
Pennsylvania45,9701×
Ohio45,6791.09×
Michigan43,0551.21×
North Carolina42,2621.03×
Georgia42,2421.01×
Arizona32,0981.15×
Tennessee31,1631.14×
Indiana29,5321.19×
New Jersey28,0310.81×
Virginia27,4150.83×
Missouri27,2991.24×
Washington22,6600.83×
Wisconsin22,1521.08×
Colorado21,8881.02×
Massachusetts20,7960.77×
Alabama20,3221.07×
South Carolina20,1770.98×
Oklahoma19,4681.29×
Kentucky19,4081.14×
Minnesota19,1930.98×
Maryland18,9180.81×
Louisiana16,7570.95×
Arkansas14,4961.29×
Oregon13,4090.86×
Iowa12,9771.16×
Utah12,0650.99×
Nevada11,9890.91×
Kansas11,8271.1×
Mississippi11,2751×
Connecticut10,6230.78×
Nebraska9,2601.35×
West Virginia8,3021.31×
Idaho8,2091.2×
New Mexico7,1561.05×
Maine5,0331.03×
Hawaii4,9870.85×
New Hampshire4,6720.87×
Montana3,7530.99×
South Dakota3,3121.05×
Alaska3,1521.08×
Washington, District of Columbia3,0550.75×
North Dakota3,0211.08×
Rhode Island2,9630.68×
Delaware2,8880.77×
Wyoming2,0481.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeep Renegade (BU) audience
BrandAffinityCategory
Urban Outfitters2.39×Shopping
Keith Stanfield6.24×Movies & TV
Hog Hunting2.84×Sports
Wikia2.77×Internet & Social Media
El Puerto de Santa María51.42×Travel & Leisure
Nebraska Cornhuskers football2.85×Sports
Israel1.65×Travel & Leisure
Leverage (TV series)4.77×Movies & TV
edureka24.1×Business & Career
Riedel (glass manufacturer)16.6×Home & Garden
Life of Pi6.04×Movies & TV
Monogram2.39×Home & Garden
Northrop Grumman3.85×Business & Career
MK2.36×Music & Radio
Urban horticulture2.04×Home & Garden
Jesse Plemons1.91×Movies & TV
Isabel Pantoja12.59×Music & Radio
Iwin20×Games
Certified diabetes educator7.01×Business & Career
Hammock camping3.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeep Renegade (BU) audience
TraitClusterScore
Risk AppetiteTHRILL2.63
Luxury OrientationPREMIUM1.89
Family OrientationCONSERVATISM1.75
PatriotismCONSERVATISM1.49
Need for SecurityCONSERVATISM1.31
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Jeep Renegade (BU)
CountryShare
Brazil32.3%
Italy17.5%
United States12.3%

See Jeep Renegade (BU) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Jeep Renegade (BU) have in United States?

Jeep Renegade (BU) has an estimated audience of 1,362,757 people in United States, concentrated in Texas and California.

What is the gender split and age of Jeep Renegade (BU) fans?

28.1% of Jeep Renegade (BU) fans are female, 71.9% are male, with an average age of 40.7 years.

Which brands do Jeep Renegade (BU) fans like most?

Jeep Renegade (BU) fans show strongest brand affinity for Urban Outfitters (2.39×), Keith Stanfield (6.24×), and Hog Hunting (2.84×) over the country average.

Where do Jeep Renegade (BU) fans live in United States?

Jeep Renegade (BU) fans in United States are most concentrated in Texas (reach 132,461), California (reach 97,208), and Florida (reach 82,109). These three regions account for the largest share of the active audience.

What other brands do Jeep Renegade (BU) fans also like?

Beyond Jeep Renegade (BU) itself, the audience over-indexes on Keith Stanfield (6.24×), Hog Hunting (2.84×), Wikia (2.77×), and El Puerto de Santa María (51.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Renegade (BU). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.