A data profile of the people who buy, follow and care about Jeep Renegade (BU) in Brazil — modelled from more than twelve digital signal sources. Jeep Renegade (BU) has an estimated audience of 3,550,423 people in Brazil.
Jeep Renegade (BU) has an estimated audience of 3,550,423 people in Brazil. 36.1% are female, 63.9% are male, average age 46.0. Top brand affinities: Jeep Compass, Used Cars, Volkswagen Tiguan, Localiza, Kia Optima.
Top brand affinities include Jeep Compass, Used Cars, Volkswagen Tiguan, with strongest over-indexing on Jeep Compass (5.85× the country average).
Demographically, the Jeep Renegade (BU) audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Jeep Renegade (BU) fan in Brazil is more male, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Jeep Compass.
The key figures that characterise the Jeep Renegade (BU) profile in Brazil.
36.1% are female, 63.9% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 46.0 |
| Estimated audience size | 3,550,423 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Jeep Renegade (BU) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 32.0% |
| Italy | 17.8% |
| United States | 12.0% |
The strongest cross-interests of the Jeep Renegade (BU) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kia Optima | Cars & Mobility | 12.40× | ||
| 02 | Volkswagen Tiguan | Cars & Mobility | 7.61× | ||
| 03 | Toyota RAV4 | Cars & Mobility | 7.56× | ||
| 04 | Ford Focus | Cars & Mobility | 6.92× | ||
| 05 | Used Cars | Cars & Mobility | 6.86× | ||
| 06 | Family car | Cars & Mobility | 6.28× | ||
| 07 | Ford EcoSport | Cars & Mobility | 6.08× | ||
| 08 | Toyota Yaris | Cars & Mobility | 6.07× | ||
| 09 | Jeep Compass | Cars & Mobility | 5.85× | ||
| 10 | Hatchback | Cars & Mobility | 4.68× | ||
| 11 | Used car | Cars & Mobility | 4.58× | ||
| 12 | Chevrolet Onix | Cars & Mobility | 4.36× | ||
| 13 | Ford Ka | Cars & Mobility | 3.61× | ||
| 14 | Hyundai | Cars & Mobility | 3.27× | ||
| 15 | Mixed martial arts | Sports | 3.19× | ||
| 16 | Localiza | Cars & Mobility | 2.96× | ||
| 17 | OLX | Shopping | 2.49× | ||
| 18 | SUVs | Cars & Mobility | 2.31× | ||
| 19 | Country music | Music & Radio | 1.60× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.14× | |
| Need for Security | CONSERVATISM | 2.13× | |
| Patriotism | CONSERVATISM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Indulgence | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Jeep Renegade (BU). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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