Jeep Compass Audience in Germany
Jeep Compass has an estimated audience of 544,318 people in Germany. 23.7% are female, 76.3% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jeep Renegade (BU), Ford EcoSport, Commerzbank, Nico Hülkenberg, Postbank.
The average Jeep Compass fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jeep Renegade (BU), Ford EcoSport, Commerzbank, with strongest over-indexing on Jeep Renegade (BU) (11.78× the country average). Demographically, the Jeep Compass audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Jeep Compass fans
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 42.6 |
| Estimated audience size | 544,318 |
Audience persona
The typical Jeep Compass fan in Germany is more male, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Jeep Renegade (BU).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,537 | 1.15× |
| Bayern | 100,612 | 1.15× |
| Baden-Württemberg | 99,243 | 1.34× |
| Hessen | 53,720 | 1.3× |
| Niedersachsen | 47,630 | 0.9× |
| Berlin | 29,204 | 1.2× |
| Rheinland-Pfalz | 28,287 | 1.04× |
| Sachsen | 21,404 | 0.8× |
| Schleswig-Holstein | 17,696 | 0.91× |
| Brandenburg | 17,443 | 1.03× |
| Hamburg | 13,586 | 1.1× |
| Thüringen | 11,772 | 0.85× |
| Sachsen-Anhalt | 10,798 | 0.77× |
| Mecklenburg-Vorpommern | 7,492 | 0.72× |
| Saarland | 7,328 | 1.1× |
| Bremen | 3,022 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeep Renegade (BU) | 11.78× | Cars & Mobility |
| Ford EcoSport | 11.11× | Cars & Mobility |
| Commerzbank | 1.55× | Business & Career |
| Nico Hülkenberg | 5.19× | Sports |
| Postbank | 1.68× | Business & Career |
| Toyota Hilux | 6.52× | Cars & Mobility |
| SUVs | 1.57× | Cars & Mobility |
| FRITZ!Box | 1.6× | Technology & Electronics |
| All-terrain vehicle | 2.62× | Cars & Mobility |
| Auto maintenance | 2.18× | Cars & Mobility |
| Škoda Auto | 1.51× | Cars & Mobility |
| Hyundai | 1.94× | Cars & Mobility |
| Plug-in hybrid | 1.81× | Cars & Mobility |
| Targobank | 1.77× | Business & Career |
| Jeep | 4.17× | Cars & Mobility |
| Jeep Wrangler | 4.35× | Cars & Mobility |
| Western Union | 1.9× | Business & Career |
| Drag racing | 2.46× | Cars & Mobility |
| Driving | 1.66× | Cars & Mobility |
| Backcountry skiing | 2.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.53 |
| Luxury Orientation | PREMIUM | 1.52 |
| Patriotism | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.26 |
| Need for Security | CONSERVATISM | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 31.3% |
| United States | 12.9% |
| Italy | 10.0% |
See Jeep Compass audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Jeep Compass have in Germany?
Jeep Compass has an estimated audience of 544,318 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jeep Compass fans?
23.7% of Jeep Compass fans are female, 76.3% are male, with an average age of 42.6 years.
Which brands do Jeep Compass fans like most?
Jeep Compass fans show strongest brand affinity for Jeep Renegade (BU) (11.78×), Ford EcoSport (11.11×), and Commerzbank (1.55×) over the country average.
Where do Jeep Compass fans live in Germany?
Jeep Compass fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,537), Bayern (reach 100,612), and Baden-Württemberg (reach 99,243). These three regions account for the largest share of the active audience.
What other brands do Jeep Compass fans also like?
Beyond Jeep Compass itself, the audience over-indexes on Ford EcoSport (11.11×), Commerzbank (1.55×), Nico Hülkenberg (5.19×), and Postbank (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jeep Compass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.