Jeep Audience in Germany
Jeep has an estimated audience of 1,116,812 people in Germany. 32.7% are female, 67.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Used car, AutoScout24, Jeep Grand Cherokee (WJ), Hyundai.
The average Jeep fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Used car, AutoScout24, with strongest over-indexing on Peugeot 408 (20.51× the country average). Demographically, the Jeep audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Jeep fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 39.3 |
| Estimated audience size | 1,116,812 |
Audience persona
The typical Jeep fan in Germany is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 309,596 | 1.27× |
| Bayern | 216,084 | 1.2× |
| Baden-Württemberg | 201,641 | 1.32× |
| Hessen | 114,564 | 1.35× |
| Niedersachsen | 111,741 | 1.03× |
| Sachsen | 49,950 | 0.91× |
| Berlin | 48,870 | 0.98× |
| Schleswig-Holstein | 40,053 | 1× |
| Rheinland-Pfalz | 38,746 | 0.69× |
| Brandenburg | 32,537 | 0.94× |
| Hamburg | 27,744 | 1.1× |
| Thüringen | 24,354 | 0.86× |
| Sachsen-Anhalt | 22,407 | 0.77× |
| Mecklenburg-Vorpommern | 16,029 | 0.75× |
| Saarland | 15,412 | 1.12× |
| Bremen | 6,722 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 20.51× | Cars & Mobility |
| Used car | 3.44× | Cars & Mobility |
| AutoScout24 | 2.63× | Cars & Mobility |
| Jeep Grand Cherokee (WJ) | 20.61× | Cars & Mobility |
| Hyundai | 4× | Cars & Mobility |
| Jeep Wrangler | 9.44× | Cars & Mobility |
| Jeep Compass | 12.93× | Cars & Mobility |
| City car | 4.57× | Cars & Mobility |
| Tire | 3.17× | Cars & Mobility |
| Used Cars | 3.75× | Cars & Mobility |
| Automobile repair shop | 4.11× | Cars & Mobility |
| Škoda Auto | 2.67× | Cars & Mobility |
| All-terrain vehicle | 4.3× | Cars & Mobility |
| Dacia Jogger | 6.33× | Cars & Mobility |
| Tesla Motors | 3.48× | Cars & Mobility |
| SUVs | 2.44× | Cars & Mobility |
| Jeep Renegade (BU) | 11.79× | Cars & Mobility |
| Kia Sportage | 6.75× | Cars & Mobility |
| Peugeot | 3.79× | Cars & Mobility |
| Motor vehicle | 1.93× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.56 |
| Indulgence | JOY | 1.27 |
| Patriotism | CONSERVATISM | 1.18 |
| Need for Security | CONSERVATISM | 1.17 |
| DIY Mentality | THRILL | 1.13 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 8.1% |
| Italy | 7.4% |
See Jeep audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Jeep have in Germany?
Jeep has an estimated audience of 1,116,812 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jeep fans?
32.7% of Jeep fans are female, 67.3% are male, with an average age of 39.3 years.
Which brands do Jeep fans like most?
Jeep fans show strongest brand affinity for Peugeot 408 (20.51×), Used car (3.44×), and AutoScout24 (2.63×) over the country average.
Where do Jeep fans live in Germany?
Jeep fans in Germany are most concentrated in Nordrhein-Westfalen (reach 309,596), Bayern (reach 216,084), and Baden-Württemberg (reach 201,641). These three regions account for the largest share of the active audience.
What other brands do Jeep fans also like?
Beyond Jeep itself, the audience over-indexes on Used car (3.44×), AutoScout24 (2.63×), Jeep Grand Cherokee (WJ) (20.61×), and Hyundai (4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jeep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.