Rascasse Audience Intelligence

Jeep Target Market in United States

A data profile of the people who buy, follow and care about Jeep in United States — modelled from more than twelve digital signal sources. Jeep has an estimated audience of 6,062,681 people in United States.

#33among Car manufacturer in United States#585among Brand in United States#231in Cars & Mobility

The average Jeep fan in United States is 39.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Online shopping, AutoZone, Automobiles, with strongest over-indexing on Online shopping (1.58× the country average).

Demographically, the Jeep audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jeep fan in United States is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Online shopping.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeep profile in United States.

Audience size
6.1M
in United States
Gender
27.3%♀
72.7% male
Age
39.4
average years
Country rank
#5669
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jeep

27.3% are female, 72.7% are male, average age 39.4.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Jeep audience in United States
MetricValue
Female27.3%
Male72.7%
Average age39.4
Estimated audience size6,062,681
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Jeep audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Jeep audience comes from United States.

Worldwide audience distribution share by country for Jeep
CountryShare
United States23.7%
Brazil7.8%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeep audience in United States is strongest.

Fig. 05

Top regions by affinity

Jeep customers by region in United States
#RegionReachAffinity×
01Michigan~200K1.37×
02New Jersey~200K1.19×
03Louisiana~90K1.18×
04West Virginia~30K1.18×
05Connecticut~70K1.16×
06Florida~500K1.13×
07New York~400K1.12×
08Ohio~200K1.12×
09Pennsylvania~200K1.11×
10Nebraska~30K1.11×
11Indiana~100K1.10×
12Arkansas~50K1.09×
13Texas~600K1.07×
14Illinois~200K1.05×
15Colorado~100K1.05×
16Massachusetts~100K1.04×
17Mississippi~50K1.04×
18New Hampshire~30K1.04×
19North Dakota~10K1.04×
20Tennessee~100K1.03×
21Arizona~100K1.02×
22Alabama~90K1.02×
23Rhode Island~20K1.01×
24South Carolina~90K1.00×
25Delaware~20K1.00×
26Georgia~200K0.99×
27Missouri~100K0.99×
28Oklahoma~70K0.99×
29Nevada~60K0.99×
30South Dakota~10K0.99×
31North Carolina~200K0.98×
32Kentucky~70K0.98×
33Iowa~50K0.98×
34Kansas~50K0.98×
35Wisconsin~90K0.96×
36Minnesota~80K0.96×
37Vermont~10K0.96×
38Virginia~100K0.94×
39Utah~50K0.94×
40New Mexico~30K0.94×
41Maryland~100K0.91×
42Maine~20K0.91×
43California~600K0.90×
44Alaska~10K0.87×
45Idaho~30K0.85×
46Washington~100K0.83×
47Montana~10K0.79×
48Oregon~50K0.77×
49Hawaii~20K0.77×
50Washington, District of Columbia~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Jeep, United States
0.69×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeep audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeep audience
#·InterestCategoryAffinity×
01Jeep WranglerCars & Mobility4.00×
02Turkey huntingSports2.55×
03Used carCars & Mobility2.43×
04AutoZoneCars & Mobility2.39×
05Advance Auto PartsCars & Mobility2.36×
06Fishing reelSports2.27×
07CarGurusCars & Mobility2.23×
08MenardsHome & Garden2.16×
09Power toolHome & Garden2.09×
10Hand toolHome & Garden2.06×
11SUVsCars & Mobility1.99×
12TireCars & Mobility1.99×
13RVsCars & Mobility1.91×
14WheelCars & Mobility1.89×
15Freight transportCars & Mobility1.84×
16RoadTravel & Leisure1.79×
17Motor vehicleCars & Mobility1.68×
18Online shoppingShopping1.58×
19AutomobilesCars & Mobility1.58×
20TexasTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeep audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeep audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
Need for SecurityCONSERVATISM1.32×
Price SensitivityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeep audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
CreativityOPEN0.78×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jeep's target market in United States?

Jeep's target market in United States covers an estimated 6,062,681 people, concentrated in California and Texas.

02

What is the gender split and age of Jeep customers?

27.3% of the Jeep audience are female, 72.7% are male, with an average age of 39.4 years.

03

Which brands do Jeep fans like most?

Jeep fans show strongest brand affinity for Online shopping (1.58×), AutoZone (2.39×), and Automobiles (1.58×) over the country average.

04

Where do Jeep fans live in United States?

Jeep fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jeep fans also like?

Beyond Jeep itself, the audience over-indexes on AutoZone (2.39×), Automobiles (1.58×), SUVs (1.99×), and Used car (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

See Jeep audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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