Jeep Audience in United States

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Jeep has an estimated audience of 6,098,381 people in United States. 27.3% are female, 72.7% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Online shopping, AutoZone, Automobiles, SUVs, Used car.

The average Jeep fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Online shopping, AutoZone, Automobiles, with strongest over-indexing on Online shopping (1.58× the country average). Demographically, the Jeep audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Jeep fans

Demographic split for Jeep audience in United States
MetricValue
Female27.3%
Male72.7%
Average age39.4
Estimated audience size6,098,381

Audience persona

The typical Jeep fan in United States is more male, around 39.4 years old, with strong Risk Appetite tendencies and a notable affinity for Online shopping.

Top regions in United States

Top regions ranked by reach for Jeep in United States
RegionReachAffinity
California634,1230.95×
Texas578,8751.1×
Florida490,9281.19×
New York396,5751.16×
Pennsylvania227,1641.11×
Illinois223,5111.1×
Michigan219,4471.38×
Ohio205,5191.09×
Georgia195,1431.04×
North Carolina190,3271.04×
New Jersey185,9721.2×
Virginia146,0770.98×
Arizona130,8601.05×
Massachusetts128,6051.07×
Tennessee127,6541.04×
Indiana121,1651.09×
Washington108,1070.88×
Colorado104,1401.08×
Missouri97,7870.99×
Maryland95,3980.91×
South Carolina93,7371.02×
Louisiana87,1081.11×
Wisconsin86,5890.94×
Minnesota85,2610.98×
Alabama85,2071×
Kentucky73,3570.96×
Connecticut70,6791.16×
Oklahoma68,2861.01×
Nevada59,2221×
Oregon56,6620.81×
Arkansas53,4341.06×
Utah52,7360.97×
Iowa50,8871.01×
Mississippi49,0780.98×
Kansas47,2710.98×
Nebraska33,1811.08×
West Virginia31,3771.1×
New Mexico28,3630.93×
Idaho25,9510.85×
New Hampshire24,4731.02×
Hawaii20,0200.76×
Rhode Island19,8751.02×
Maine19,5600.9×
Delaware15,8990.94×
Washington, District of Columbia12,9290.71×
Montana12,7200.75×
South Dakota12,5550.89×
North Dakota12,2250.98×
Alaska10,8530.83×
Vermont9,8340.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeep audience
BrandAffinityCategory
Online shopping1.58×Shopping
AutoZone2.39×Cars & Mobility
Automobiles1.58×Cars & Mobility
SUVs1.99×Cars & Mobility
Used car2.43×Cars & Mobility
Motor vehicle1.68×Cars & Mobility
Menards2.16×Home & Garden
Turkey hunting2.55×Sports
Texas1.5×Travel & Leisure
Wheel1.89×Cars & Mobility
Hand tool2.06×Home & Garden
Freight transport1.84×Cars & Mobility
Jeep Wrangler4×Cars & Mobility
CarGurus2.23×Cars & Mobility
Advance Auto Parts2.36×Cars & Mobility
Power tool2.09×Home & Garden
Fishing reel2.27×Sports
Road1.79×Travel & Leisure
Tire1.99×Cars & Mobility
RVs1.91×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeep audience
TraitClusterScore
Risk AppetiteTHRILL2.17
Luxury OrientationPREMIUM1.62
ExtroversionTHRILL1.16
Need for SecurityCONSERVATISM1.11
Family OrientationCONSERVATISM1.08
Quality AwarenessPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Jeep
CountryShare
United States24.3%
Brazil8.1%
Italy7.4%

See Jeep audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Jeep have in United States?

Jeep has an estimated audience of 6,098,381 people in United States, concentrated in California and Texas.

What is the gender split and age of Jeep fans?

27.3% of Jeep fans are female, 72.7% are male, with an average age of 39.4 years.

Which brands do Jeep fans like most?

Jeep fans show strongest brand affinity for Online shopping (1.58×), AutoZone (2.39×), and Automobiles (1.58×) over the country average.

Where do Jeep fans live in United States?

Jeep fans in United States are most concentrated in California (reach 634,123), Texas (reach 578,875), and Florida (reach 490,928). These three regions account for the largest share of the active audience.

What other brands do Jeep fans also like?

Beyond Jeep itself, the audience over-indexes on AutoZone (2.39×), Automobiles (1.58×), SUVs (1.99×), and Used car (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.