Rascasse Audience Intelligence

Jeep Wrangler Audience in Germany

A data profile of the people who buy, follow and care about Jeep Wrangler in Germany — modelled from more than twelve digital signal sources. Jeep Wrangler has an estimated audience of 1,019,526 people in Germany.

#54among Car Model in Germany#310in Cars & Mobility

The average Jeep Wrangler fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, All-terrain vehicle, Reading, with strongest over-indexing on TikTok (2.37× the country average).

Demographically, the Jeep Wrangler audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jeep Wrangler fan in Germany is more male, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for TikTok.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeep Wrangler profile in Germany.

Audience size
1M
in Germany
Gender
21.5%♀
78.5% male
Age
34.9
average years
Country rank
#6410
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeep Wrangler fans

21.5% are female, 78.5% are male, average age 34.9.

Fig. 02

Gender split

21.5%
Female
78.5%
Male
Demographic split for Jeep Wrangler audience in Germany
MetricValue
Female21.5%
Male78.5%
Average age34.9
Estimated audience size1,019,526
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Jeep Wrangler audience in Germany
Age bracketShare%
16-1933%
20-2918%
30-3918%
40-4918%
50+13%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Jeep Wrangler audience comes from Germany.

Worldwide audience distribution share by country for Jeep Wrangler
CountryShare
United States37.3%
Italy5.4%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeep Wrangler audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jeep Wrangler fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.29×
02Bayern~200K1.25×
03Hessen~100K1.25×
04Rheinland-Pfalz~60K1.16×
05Hamburg~30K1.16×
06Nordrhein-Westfalen~300K1.12×
07Saarland~10K1.02×
08Niedersachsen~100K0.98×
09Berlin~40K0.91×
10Schleswig-Holstein~30K0.91×
11Thüringen~20K0.89×
12Brandenburg~30K0.88×
13Mecklenburg-Vorpommern~20K0.83×
14Sachsen~40K0.81×
15Sachsen-Anhalt~20K0.81×
16Bremen~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Jeep Wrangler, Germany
0.76×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeep Wrangler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeep Wrangler audience
#·InterestCategoryAffinity×
01OverlandingTravel & Leisure11.17×
02Off-road racingCars & Mobility6.56×
03All-terrain vehicleCars & Mobility6.16×
04Backcountry skiingSports5.57×
05Ski mountaineeringSports4.46×
06SnapchatInternet & Social Media3.90×
07Auto maintenanceCars & Mobility3.82×
08Extreme sportSports3.80×
09Dog healthPets & Animals3.64×
10Ski resortTravel & Leisure3.63×
11Dog harnessPets & Animals3.12×
12DrivingCars & Mobility3.03×
13Dog collarPets & Animals2.98×
14Dog walkingPets & Animals2.82×
15SupermanMovies & TV2.80×
16Home constructionHome & Garden2.47×
17TikTokInternet & Social Media2.37×
18AirbnbTravel & Leisure2.20×
19ReadingLiterature1.96×
20AutomobilesCars & Mobility1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeep Wrangler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeep Wrangler audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.47×
IndividualismJOY2.31×
TravellingTHRILL2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeep Wrangler audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.87×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jeep Wrangler have in Germany?

Jeep Wrangler has an estimated audience of 1,019,526 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jeep Wrangler fans?

21.5% of Jeep Wrangler fans are female, 78.5% are male, with an average age of 34.9 years.

03

Which brands do Jeep Wrangler fans like most?

Jeep Wrangler fans show strongest brand affinity for TikTok (2.37×), All-terrain vehicle (6.16×), and Reading (1.96×) over the country average.

04

Where do Jeep Wrangler fans live in Germany?

Jeep Wrangler fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jeep Wrangler fans also like?

Beyond Jeep Wrangler itself, the audience over-indexes on All-terrain vehicle (6.16×), Reading (1.96×), Backcountry skiing (5.57×), and Dog health (3.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Jeep Wrangler audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jeep Wrangler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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