Jeep Wrangler Audience in Germany
Jeep Wrangler has an estimated audience of 1,021,690 people in Germany. 21.5% are female, 78.5% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, All-terrain vehicle, Reading, Backcountry skiing, Dog health.
The average Jeep Wrangler fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, All-terrain vehicle, Reading, with strongest over-indexing on TikTok (2.37× the country average). Demographically, the Jeep Wrangler audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Jeep Wrangler fans
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 34.9 |
| Estimated audience size | 1,021,690 |
Audience persona
The typical Jeep Wrangler fan in Germany is more male, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 256,146 | 1.15× |
| Bayern | 211,132 | 1.29× |
| Baden-Württemberg | 184,797 | 1.33× |
| Hessen | 101,203 | 1.3× |
| Niedersachsen | 98,006 | 0.99× |
| Rheinland-Pfalz | 60,669 | 1.19× |
| Berlin | 43,871 | 0.96× |
| Sachsen | 40,284 | 0.8× |
| Schleswig-Holstein | 32,654 | 0.89× |
| Hamburg | 27,371 | 1.19× |
| Brandenburg | 27,203 | 0.86× |
| Thüringen | 21,868 | 0.84× |
| Sachsen-Anhalt | 20,684 | 0.78× |
| Mecklenburg-Vorpommern | 15,424 | 0.79× |
| Saarland | 12,195 | 0.97× |
| Bremen | 6,011 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.37× | Internet & Social Media |
| All-terrain vehicle | 6.16× | Cars & Mobility |
| Reading | 1.96× | Literature |
| Backcountry skiing | 5.57× | Sports |
| Dog health | 3.64× | Pets & Animals |
| Extreme sport | 3.8× | Sports |
| Superman | 2.8× | Movies & TV |
| Ski resort | 3.63× | Travel & Leisure |
| Auto maintenance | 3.82× | Cars & Mobility |
| Airbnb | 2.2× | Travel & Leisure |
| Overlanding | 11.17× | Travel & Leisure |
| Dog walking | 2.82× | Pets & Animals |
| Automobiles | 1.82× | Cars & Mobility |
| Dog collar | 2.98× | Pets & Animals |
| Snapchat | 3.9× | Internet & Social Media |
| Ski mountaineering | 4.46× | Sports |
| Off-road racing | 6.56× | Cars & Mobility |
| Dog harness | 3.12× | Pets & Animals |
| Driving | 3.03× | Cars & Mobility |
| Home construction | 2.47× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.31 |
| DIY Mentality | THRILL | 1.7 |
| Indulgence | JOY | 1.52 |
| Individualism | JOY | 1.48 |
| Travelling | THRILL | 1.46 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Italy | 5.4% |
| Brazil | 4.3% |
See Jeep Wrangler audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Jeep Wrangler have in Germany?
Jeep Wrangler has an estimated audience of 1,021,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jeep Wrangler fans?
21.5% of Jeep Wrangler fans are female, 78.5% are male, with an average age of 34.9 years.
Which brands do Jeep Wrangler fans like most?
Jeep Wrangler fans show strongest brand affinity for TikTok (2.37×), All-terrain vehicle (6.16×), and Reading (1.96×) over the country average.
Where do Jeep Wrangler fans live in Germany?
Jeep Wrangler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,146), Bayern (reach 211,132), and Baden-Württemberg (reach 184,797). These three regions account for the largest share of the active audience.
What other brands do Jeep Wrangler fans also like?
Beyond Jeep Wrangler itself, the audience over-indexes on All-terrain vehicle (6.16×), Reading (1.96×), Backcountry skiing (5.57×), and Dog health (3.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jeep Wrangler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.