Rascasse Audience Intelligence

Overlanding Audience in Germany

A data profile of the people who buy, follow and care about Overlanding in Germany — modelled from more than twelve digital signal sources. Overlanding has an estimated audience of 581,714 people in Germany.

#4314among Topic in Germany#805in Travel & Leisure

The average Overlanding fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Toyota Land Cruiser, PUDELEK, Dodge Ram, with strongest over-indexing on Toyota Land Cruiser (24.66× the country average).

Demographically, the Overlanding audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Overlanding fan in Germany is more male, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Toyota Land Cruiser.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Overlanding profile in Germany.

Audience size
582K
in Germany
Gender
31.1%♀
68.9% male
Age
36.1
average years
Country rank
#10380
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Overlanding fans

31.1% are female, 68.9% are male, average age 36.1.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Overlanding audience in Germany
MetricValue
Female31.1%
Male68.9%
Average age36.1
Estimated audience size581,714
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Overlanding audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Overlanding audience comes from Germany.

Worldwide audience distribution share by country for Overlanding
CountryShare
United States49.5%
Australia5.7%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Overlanding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Overlanding fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.25×
02Hamburg~20K1.23×
03Hessen~50K1.16×
04Bayern~100K1.08×
05Baden-Württemberg~80K1.05×
06Niedersachsen~60K1.03×
07Schleswig-Holstein~20K1.03×
08Bremen~5K1.02×
09Thüringen~10K0.99×
10Nordrhein-Westfalen~100K0.98×
11Saarland~7K0.96×
12Berlin~20K0.95×
13Mecklenburg-Vorpommern~10K0.92×
14Rheinland-Pfalz~30K0.90×
15Brandenburg~20K0.90×
16Sachsen-Anhalt~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Overlanding, Germany
0.90×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Overlanding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Overlanding audience
#·InterestCategoryAffinity×
01Toyota TundraCars & Mobility33.55×
02Toyota TacomaCars & Mobility28.55×
03Toyota Land CruiserCars & Mobility24.66×
04Dodge RamCars & Mobility23.16×
05PUDELEKNews20.00×
06Floor cleaningHome & Garden17.93×
07Toyota HiluxCars & Mobility15.49×
08Ford RangerCars & Mobility15.41×
09Subcompact carCars & Mobility11.79×
10Jeep WranglerCars & Mobility11.17×
11Vuelta a EspañaSports9.23×
12Truck camperCars & Mobility8.81×
13Bicycle helmetCars & Mobility8.65×
14Lewis HamiltonSports7.26×
15HondaCars & Mobility6.67×
16Motorcycle helmetCars & Mobility6.32×
17Automobile repair shopCars & Mobility5.63×
18MotorhomeCars & Mobility5.59×
19Tour de FranceSports5.18×
20LivemusicMusic & Radio3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Overlanding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Overlanding audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.58×
Quality AwarenessPREMIUM2.50×
TravellingTHRILL1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Overlanding audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
IndulgenceJOY0.66×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Overlanding have in Germany?

Overlanding has an estimated audience of 581,714 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Overlanding fans?

31.1% of Overlanding fans are female, 68.9% are male, with an average age of 36.1 years.

03

Which brands do Overlanding fans like most?

Overlanding fans show strongest brand affinity for Toyota Land Cruiser (24.66×), PUDELEK (20×), and Dodge Ram (23.16×) over the country average.

04

Where do Overlanding fans live in Germany?

Overlanding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Overlanding fans also like?

Beyond Overlanding itself, the audience over-indexes on PUDELEK (20×), Dodge Ram (23.16×), Toyota Tundra (33.55×), and Ford Ranger (15.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Overlanding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Overlanding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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