Rascasse Audience Intelligence

Jeep Gladiator Audience in United States

A data profile of the people who buy, follow and care about Jeep Gladiator in United States — modelled from more than twelve digital signal sources. Jeep Gladiator has an estimated audience of 1,797,013 people in United States.

#93among Car Model in United States#518in Cars & Mobility

The average Jeep Gladiator fan in United States is 34.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Jeep Cherokee, Toyota Tacoma, Toyota Land Cruiser, with strongest over-indexing on Jeep Cherokee (54.18× the country average).

Demographically, the Jeep Gladiator audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jeep Gladiator fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Jeep Cherokee.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeep Gladiator profile in United States.

Audience size
1.8M
in United States
Gender
19.7%♀
80.3% male
Age
34.8
average years
Country rank
#15478
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeep Gladiator fans

19.7% are female, 80.3% are male, average age 34.8.

Fig. 02

Gender split

19.7%
Female
80.3%
Male
Demographic split for Jeep Gladiator audience in United States
MetricValue
Female19.7%
Male80.3%
Average age34.8
Estimated audience size1,797,013
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Jeep Gladiator audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4918%
50+12%
Fig. 04

Worldwide distribution

64.8%

of the worldwide Jeep Gladiator audience comes from United States.

Worldwide audience distribution share by country for Jeep Gladiator
CountryShare
United States64.8%
Canada5.2%
Australia3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeep Gladiator audience in United States is strongest.

Fig. 05

Top regions by affinity

Jeep Gladiator fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.33×
02Arkansas~20K1.28×
03Tennessee~50K1.27×
04Oklahoma~20K1.23×
05Texas~200K1.22×
06Florida~100K1.21×
07Louisiana~30K1.18×
08Arizona~40K1.17×
09Kentucky~30K1.17×
10Wyoming~3K1.13×
11New Mexico~10K1.12×
12Alabama~30K1.10×
13Utah~20K1.10×
14Idaho~10K1.10×
15Alaska~4K1.09×
16Montana~5K1.07×
17Ohio~60K1.06×
18Indiana~40K1.06×
19Missouri~30K1.05×
20Mississippi~20K1.05×
21Maine~7K1.05×
22Michigan~50K1.04×
23South Carolina~30K1.04×
24Georgia~60K1.03×
25Colorado~30K1.03×
26Hawaii~8K1.03×
27Kansas~10K1.02×
28North Carolina~60K1.01×
29Nevada~20K1.01×
30Nebraska~9K1.00×
31New Hampshire~7K1.00×
32North Dakota~4K1.00×
33Iowa~10K0.94×
34Pennsylvania~60K0.93×
35Wisconsin~30K0.92×
36South Dakota~4K0.90×
37Virginia~40K0.88×
38Connecticut~20K0.88×
39Oregon~20K0.86×
40Illinois~50K0.84×
41Delaware~4K0.84×
42California~200K0.83×
43Washington~30K0.83×
44Rhode Island~5K0.83×
45Massachusetts~30K0.79×
46New Jersey~40K0.78×
47Maryland~20K0.77×
48Minnesota~20K0.77×
49New York~70K0.68×
50Washington, District of Columbia~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Jeep Gladiator, United States
0.62×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeep Gladiator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeep Gladiator audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility54.18×
02Jeep CompassCars & Mobility20.97×
03Compact sport utility vehicleCars & Mobility20.50×
04Sleeping positionsHealth17.25×
05Toyota TacomaCars & Mobility16.88×
06Hyundai ElantraCars & Mobility15.88×
07Toyota Land CruiserCars & Mobility14.70×
08Toyota HiluxCars & Mobility13.40×
09Jeep WranglerCars & Mobility10.60×
10Toyota TundraCars & Mobility9.41×
11CarcareCars & Mobility7.04×
12Auto showCars & Mobility6.20×
13Diesel engineCars & Mobility5.82×
14Antique carCars & Mobility5.71×
15Off-road vehicleCars & Mobility5.65×
16Motorcycle accessoriesCars & Mobility5.32×
17Advance Auto PartsCars & Mobility4.31×
18O'Reilly Auto PartsCars & Mobility3.97×
19AutoZoneCars & Mobility3.81×
20Enterprise Rent-A-CarCars & Mobility3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeep Gladiator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeep Gladiator audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.62×
Risk AppetiteTHRILL1.85×
Need for SecurityCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeep Gladiator audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
SpiritualityBALANCE0.74×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jeep Gladiator have in United States?

Jeep Gladiator has an estimated audience of 1,797,013 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jeep Gladiator fans?

19.7% of Jeep Gladiator fans are female, 80.3% are male, with an average age of 34.8 years.

03

Which brands do Jeep Gladiator fans like most?

Jeep Gladiator fans show strongest brand affinity for Jeep Cherokee (54.18×), Toyota Tacoma (16.88×), and Toyota Land Cruiser (14.7×) over the country average.

04

Where do Jeep Gladiator fans live in United States?

Jeep Gladiator fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jeep Gladiator fans also like?

Beyond Jeep Gladiator itself, the audience over-indexes on Toyota Tacoma (16.88×), Toyota Land Cruiser (14.7×), Jeep Wrangler (10.6×), and Jeep Compass (20.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Gladiator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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