Jeep Gladiator Audience in United States

Jeep Gladiator has an estimated audience of 1,822,775 people in United States. 19.7% are female, 80.3% are male, average age 34.8. Top regions: Texas, California, Florida. Top brand affinities: Jeep Cherokee, Toyota Tacoma, Enterprise Rent-A-Car, AutoZone, Toyota Land Cruiser.

The average Jeep Gladiator fan in United States is 34.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Jeep Cherokee, Toyota Tacoma, Enterprise Rent-A-Car, with strongest over-indexing on Jeep Cherokee (70.13× the country average). Demographically, the Jeep Gladiator audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Jeep Gladiator fans

Demographic split for Jeep Gladiator audience in United States
MetricValue
Female19.7%
Male80.3%
Average age34.8
Estimated audience size1,822,775

Audience persona

The typical Jeep Gladiator fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Jeep Cherokee.

Top regions in United States

Top regions ranked by reach for Jeep Gladiator in United States
RegionReachAffinity
Texas200,7431.28×
California176,9000.88×
Florida154,3951.25×
New York71,6260.7×
Ohio59,5911.06×
Georgia58,9551.05×
North Carolina58,6451.07×
Pennsylvania56,5750.92×
Illinois53,7670.89×
Michigan49,8931.05×
Tennessee47,2831.29×
Arizona44,5311.2×
Virginia40,5350.91×
New Jersey37,1390.8×
Indiana35,5121.07×
Washington32,0450.88×
Colorado31,5071.1×
Missouri31,4341.07×
Massachusetts29,8330.83×
South Carolina29,2311.07×
Alabama28,3611.11×
Louisiana27,4871.17×
Wisconsin25,9210.95×
Kentucky25,8761.13×
Maryland25,1180.8×
Oklahoma24,1081.19×
Minnesota21,0060.8×
Utah19,0111.16×
Arkansas18,4481.23×
Nevada18,3271.04×
Oregon18,0930.87×
Connecticut16,2260.89×
Kansas14,8401.03×
Mississippi14,8060.99×
Iowa14,0880.94×
New Mexico10,3661.13×
Idaho10,1371.11×
West Virginia9,8701.16×
Nebraska8,7450.96×
Hawaii7,6490.98×
New Hampshire6,9420.97×
Maine6,4610.99×
Montana5,4701.08×
Rhode Island4,6420.8×
Alaska3,9661.02×
Delaware3,9490.79×
South Dakota3,4980.83×
North Dakota3,4710.93×
Washington, District of Columbia3,4130.62×
Wyoming2,9721.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeep Gladiator audience
BrandAffinityCategory
Jeep Cherokee70.13×Cars & Mobility
Toyota Tacoma16.91×Cars & Mobility
Enterprise Rent-A-Car7.28×Cars & Mobility
AutoZone4.46×Cars & Mobility
Toyota Land Cruiser14.45×Cars & Mobility
Lewis Hamilton12.75×Sports
Google Maps3.75×Internet & Social Media
Toyota Supra14.02×Cars & Mobility
CarGurus5.47×Cars & Mobility
Hyundai Elantra20×Cars & Mobility
Compact sport utility vehicle18.75×Cars & Mobility
Honda Accord11.75×Cars & Mobility
Advance Auto Parts4.98×Cars & Mobility
Houston Astros6.64×Sports
Toyota Hilux14.28×Cars & Mobility
Jeep Grand Cherokee8.52×Cars & Mobility
Jeep Wrangler7.75×Cars & Mobility
O'Reilly Auto Parts4.48×Cars & Mobility
Indeed.com2.81×Business & Career
Jeep Compass14.38×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeep Gladiator audience
TraitClusterScore
PatriotismCONSERVATISM2.92
Family OrientationCONSERVATISM1.57
Luxury OrientationPREMIUM1.49
Need for SecurityCONSERVATISM1.48
Sports ActivityPOWER1.33
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Jeep Gladiator
CountryShare
United States64.9%
Canada5.2%
Australia4.0%

See Jeep Gladiator audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Jeep Gladiator have in United States?

Jeep Gladiator has an estimated audience of 1,822,775 people in United States, concentrated in Texas and California.

What is the gender split and age of Jeep Gladiator fans?

19.7% of Jeep Gladiator fans are female, 80.3% are male, with an average age of 34.8 years.

Which brands do Jeep Gladiator fans like most?

Jeep Gladiator fans show strongest brand affinity for Jeep Cherokee (70.13×), Toyota Tacoma (16.91×), and Enterprise Rent-A-Car (7.28×) over the country average.

Where do Jeep Gladiator fans live in United States?

Jeep Gladiator fans in United States are most concentrated in Texas (reach 200,743), California (reach 176,900), and Florida (reach 154,395). These three regions account for the largest share of the active audience.

What other brands do Jeep Gladiator fans also like?

Beyond Jeep Gladiator itself, the audience over-indexes on Toyota Tacoma (16.91×), Enterprise Rent-A-Car (7.28×), AutoZone (4.46×), and Toyota Land Cruiser (14.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Gladiator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.