Rascasse Audience Intelligence

Land Rover Defender Audience in United States

A data profile of the people who buy, follow and care about Land Rover Defender in United States — modelled from more than twelve digital signal sources. Land Rover Defender has an estimated audience of 1,183,461 people in United States.

#161among Car type in United States#162among Car Model in United States#673in Cars & Mobility

The average Land Rover Defender fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Land Rover Discovery Sport, Google News, Jeep Cherokee, with strongest over-indexing on Land Rover Discovery Sport (149.26× the country average).

Demographically, the Land Rover Defender audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Land Rover Defender fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Land Rover Discovery Sport.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Land Rover Defender profile in United States.

Audience size
1.2M
in United States
Gender
22.5%♀
77.5% male
Age
36.4
average years
Country rank
#21073
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Land Rover Defender fans

22.5% are female, 77.5% are male, average age 36.4.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Land Rover Defender audience in United States
MetricValue
Female22.5%
Male77.5%
Average age36.4
Estimated audience size1,183,461
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Land Rover Defender audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3921%
40-4920%
50+13%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Land Rover Defender audience comes from United States.

Worldwide audience distribution share by country for Land Rover Defender
CountryShare
United States15.8%
United Kingdom12.4%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Land Rover Defender audience in United States is strongest.

Fig. 05

Top regions by affinity

Land Rover Defender fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~30K1.38×
02Florida~100K1.33×
03Connecticut~10K1.25×
04Texas~100K1.24×
05Utah~10K1.23×
06Arizona~30K1.22×
07Georgia~40K1.21×
08Tennessee~30K1.21×
09New Jersey~40K1.19×
10California~100K1.15×
11Massachusetts~30K1.15×
12Idaho~7K1.13×
13Louisiana~20K1.11×
14New Hampshire~5K1.10×
15Washington~30K1.09×
16New York~70K1.07×
17North Carolina~40K1.06×
18South Carolina~20K1.06×
19Oklahoma~10K1.05×
20Vermont~2K1.04×
21Alabama~20K1.03×
22Rhode Island~4K1.03×
23Arkansas~10K1.01×
24Washington, District of Columbia~4K1.01×
25Virginia~30K1.00×
26Delaware~3K0.99×
27Oregon~10K0.98×
28Nevada~10K0.98×
29New Mexico~6K0.98×
30West Virginia~5K0.98×
31Maine~4K0.98×
32Montana~3K0.97×
33Pennsylvania~40K0.96×
34Illinois~40K0.95×
35Maryland~20K0.94×
36Hawaii~5K0.93×
37Missouri~20K0.89×
38Mississippi~9K0.89×
39Kansas~8K0.87×
40Ohio~30K0.85×
41Kentucky~10K0.85×
42Nebraska~5K0.84×
43Michigan~30K0.82×
44Indiana~20K0.81×
45Minnesota~10K0.77×
46North Dakota~2K0.76×
47Alaska~2K0.75×
48South Dakota~2K0.74×
49Iowa~7K0.71×
50Wisconsin~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Land Rover Defender, United States
0.70×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Land Rover Defender audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Land Rover Defender audience
#·InterestCategoryAffinity×
01Land Rover Discovery SportCars & Mobility149.26×
02Range Rover EvoqueCars & Mobility55.27×
03Land Rover DiscoveryCars & Mobility45.02×
04Jeep CherokeeCars & Mobility36.00×
05Range Rover SportCars & Mobility30.91×
06Overland (magazine)Internet & Social Media28.08×
07Ford RangerCars & Mobility24.80×
08Indoor climbingSports19.99×
09Commercial pilot licenseTravel & Leisure16.38×
10Max VerstappenSports15.70×
11OverlandingTravel & Leisure15.38×
12WakesurfingSports12.52×
13Toyota Land CruiserCars & Mobility12.17×
14Google NewsNews9.97×
15MotorboatCars & Mobility9.33×
16The Open ChampionshipSports7.54×
17Turkey huntingSports7.33×
18MLB.comSports7.00×
19Bass fishingSports6.74×
20Trophy huntingSports6.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Land Rover Defender audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Land Rover Defender audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Luxury OrientationPREMIUM2.07×
Design AffinityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Land Rover Defender audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
SpiritualityBALANCE0.65×
Social Media UsageJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Land Rover Defender have in United States?

Land Rover Defender has an estimated audience of 1,183,461 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Land Rover Defender fans?

22.5% of Land Rover Defender fans are female, 77.5% are male, with an average age of 36.4 years.

03

Which brands do Land Rover Defender fans like most?

Land Rover Defender fans show strongest brand affinity for Land Rover Discovery Sport (149.26×), Google News (9.97×), and Jeep Cherokee (36×) over the country average.

04

Where do Land Rover Defender fans live in United States?

Land Rover Defender fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Land Rover Defender fans also like?

Beyond Land Rover Defender itself, the audience over-indexes on Google News (9.97×), Jeep Cherokee (36×), Range Rover Evoque (55.27×), and Overlanding (15.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Land Rover Defender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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