Land Rover Defender Audience in United States

Land Rover Defender logo

Land Rover Defender has an estimated audience of 1,174,524 people in United States. 22.5% are female, 77.5% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Land Rover Discovery Sport, Google News, Jeep Cherokee, Range Rover Evoque, Overlanding.

The average Land Rover Defender fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Land Rover Discovery Sport, Google News, Jeep Cherokee, with strongest over-indexing on Land Rover Discovery Sport (149.26× the country average). Demographically, the Land Rover Defender audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Land Rover Defender fans

Demographic split for Land Rover Defender audience in United States
MetricValue
Female22.5%
Male77.5%
Average age36.4
Estimated audience size1,174,524

Audience persona

The typical Land Rover Defender fan in United States is more male, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Land Rover Discovery Sport.

Top regions in United States

Top regions ranked by reach for Land Rover Defender in United States
RegionReachAffinity
California156,2951.21×
Texas133,9771.33×
Florida111,7351.41×
New York73,8501.13×
Georgia45,6241.26×
Illinois40,2381.03×
Pennsylvania39,2030.99×
North Carolina38,2791.08×
New Jersey37,7881.27×
Arizona31,6981.32×
Ohio31,0600.86×
Virginia29,2631.02×
Tennessee29,2211.24×
Massachusetts27,6511.19×
Colorado26,0321.41×
Washington25,7491.09×
Michigan25,2320.82×
Maryland19,0340.94×
South Carolina18,8811.07×
Indiana17,2740.81×
Missouri17,0010.9×
Louisiana16,9991.12×
Alabama16,9191.03×
Connecticut14,8181.26×
Oklahoma13,7991.06×
Oregon13,5691.01×
Utah13,2491.26×
Minnesota12,7740.76×
Kentucky12,2600.83×
Wisconsin12,0860.68×
Nevada10,7820.95×
Arkansas9,9951.03×
Mississippi8,0000.83×
Kansas7,8390.85×
Idaho6,4581.1×
Iowa6,4200.66×
New Mexico5,6130.95×
New Hampshire5,0421.09×
West Virginia4,8690.89×
Nebraska4,6970.8×
Hawaii4,4340.88×
Maine3,8950.93×
Rhode Island3,7911.01×
Washington, District of Columbia3,5231×
Montana3,1210.96×
Delaware3,1060.96×
Vermont1,9430.94×
South Dakota1,7200.63×
North Dakota1,6190.67×
Alaska1,5990.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Land Rover Defender audience
BrandAffinityCategory
Land Rover Discovery Sport149.26×Cars & Mobility
Google News9.97×News
Jeep Cherokee36×Cars & Mobility
Range Rover Evoque55.27×Cars & Mobility
Overlanding15.38×Travel & Leisure
Ford Ranger24.8×Cars & Mobility
Max Verstappen15.7×Sports
Turkey hunting7.33×Sports
Wakesurfing12.52×Sports
Trophy hunting6.18×Sports
Range Rover Sport30.91×Cars & Mobility
Bass fishing6.74×Sports
Commercial pilot license16.38×Travel & Leisure
Motorboat9.33×Cars & Mobility
The Open Championship7.54×Sports
MLB.com7×Sports
Land Rover Discovery45.02×Cars & Mobility
Toyota Land Cruiser12.17×Cars & Mobility
Indoor climbing19.99×Sports
Overland (magazine)28.08×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Land Rover Defender audience
TraitClusterScore
Luxury OrientationPREMIUM3.23
Family OrientationCONSERVATISM1.88
Risk AppetiteTHRILL1.87
Design AffinityPREMIUM1.75
Quality AwarenessPREMIUM1.6
Early Adopter MentalityPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for Land Rover Defender
CountryShare
United States16.1%
United Kingdom12.7%
Germany7.1%

See Land Rover Defender audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Land Rover Defender have in United States?

Land Rover Defender has an estimated audience of 1,174,524 people in United States, concentrated in California and Texas.

What is the gender split and age of Land Rover Defender fans?

22.5% of Land Rover Defender fans are female, 77.5% are male, with an average age of 36.4 years.

Which brands do Land Rover Defender fans like most?

Land Rover Defender fans show strongest brand affinity for Land Rover Discovery Sport (149.26×), Google News (9.97×), and Jeep Cherokee (36×) over the country average.

Where do Land Rover Defender fans live in United States?

Land Rover Defender fans in United States are most concentrated in California (reach 156,295), Texas (reach 133,977), and Florida (reach 111,735). These three regions account for the largest share of the active audience.

What other brands do Land Rover Defender fans also like?

Beyond Land Rover Defender itself, the audience over-indexes on Google News (9.97×), Jeep Cherokee (36×), Range Rover Evoque (55.27×), and Overlanding (15.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Land Rover Defender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.