Land Rover Discovery Audience in United States

Land Rover Discovery logo

Land Rover Discovery has an estimated audience of 386,152 people in United States. 29.7% are female, 70.3% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Land Rover Discovery Sport, Range Rover Evoque, Google News, Jeep Cherokee, Range Rover Sport.

The average Land Rover Discovery fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Land Rover Discovery Sport, Range Rover Evoque, Google News, with strongest over-indexing on Land Rover Discovery Sport (190.06× the country average). Demographically, the Land Rover Discovery audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Land Rover Discovery fans

Demographic split for Land Rover Discovery audience in United States
MetricValue
Female29.7%
Male70.3%
Average age37.9
Estimated audience size386,152

Audience persona

The typical Land Rover Discovery fan in United States is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Land Rover Discovery Sport.

Top regions in United States

Top regions ranked by reach for Land Rover Discovery in United States
RegionReachAffinity
California46,0491.08×
Texas41,2981.24×
Florida33,3701.28×
New York23,3431.08×
Georgia14,5011.22×
North Carolina13,8731.19×
Illinois13,2971.03×
Pennsylvania13,2941.02×
New Jersey13,0631.33×
Ohio9,7890.82×
Massachusetts9,5921.26×
Tennessee9,5031.23×
Virginia9,0940.97×
Michigan8,4380.84×
Arizona7,8701×
Colorado7,7951.28×
Washington7,6580.99×
South Carolina6,7911.17×
Indiana6,4160.91×
Maryland6,0980.92×
Alabama6,0471.12×
Missouri6,0260.97×
Louisiana5,2641.06×
Connecticut5,2561.36×
Oklahoma4,9761.16×
Kentucky4,6950.97×
Minnesota4,6100.83×
Oregon4,5531.03×
Wisconsin4,3930.76×
Utah4,1331.2×
Nevada3,6380.97×
Arkansas3,4831.09×
Kansas3,2311.06×
Mississippi2,8770.9×
Iowa2,3940.75×
Idaho2,1671.12×
New Mexico1,8250.94×
Nebraska1,6360.84×
West Virginia1,6220.9×
New Hampshire1,5571.02×
Maine1,3821×
Hawaii1,2010.72×
Rhode Island1,1980.97×
Washington, District of Columbia1,1701.01×
Montana9950.93×
Delaware9600.9×
Vermont6010.89×
South Dakota5410.61×
North Dakota5210.66×
Alaska5200.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Land Rover Discovery audience
BrandAffinityCategory
Land Rover Discovery Sport190.06×Cars & Mobility
Range Rover Evoque95.84×Cars & Mobility
Google News11.94×News
Jeep Cherokee43.01×Cars & Mobility
Range Rover Sport46.73×Cars & Mobility
Land Rover Defender42.21×Cars & Mobility
Ford Ranger27.42×Cars & Mobility
Max Verstappen16.46×Sports
Turkey hunting6.94×Sports
Commercial pilot license18.09×Travel & Leisure
Harmonica9.5×Music & Radio
MLB.com8×Sports
Bass fishing7.04×Sports
The Open Championship8.11×Sports
Wakesurfing12.22×Sports
Trophy hunting6.18×Sports
Overlanding12.1×Travel & Leisure
Indoor climbing21.83×Sports
Freestyle Motocross11.67×Sports
Overland (magazine)28.66×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Land Rover Discovery audience
TraitClusterScore
Luxury OrientationPREMIUM2.42
Quality AwarenessPREMIUM1.68
Need for SecurityCONSERVATISM1.66
Family OrientationCONSERVATISM1.56
Risk AppetiteTHRILL1.46
Pet OwnershipJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Land Rover Discovery
CountryShare
United Kingdom13.1%
United States9.7%
Germany8.9%

See Land Rover Discovery audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Land Rover Discovery have in United States?

Land Rover Discovery has an estimated audience of 386,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Land Rover Discovery fans?

29.7% of Land Rover Discovery fans are female, 70.3% are male, with an average age of 37.9 years.

Which brands do Land Rover Discovery fans like most?

Land Rover Discovery fans show strongest brand affinity for Land Rover Discovery Sport (190.06×), Range Rover Evoque (95.84×), and Google News (11.94×) over the country average.

Where do Land Rover Discovery fans live in United States?

Land Rover Discovery fans in United States are most concentrated in California (reach 46,049), Texas (reach 41,298), and Florida (reach 33,370). These three regions account for the largest share of the active audience.

What other brands do Land Rover Discovery fans also like?

Beyond Land Rover Discovery itself, the audience over-indexes on Range Rover Evoque (95.84×), Google News (11.94×), Jeep Cherokee (43.01×), and Range Rover Sport (46.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Land Rover Discovery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.