Rascasse Audience Intelligence

Land Rover Discovery Audience in United States

Name: Land Rover Discovery — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Land Rover Discovery in United States — modelled from more than twelve digital signal sources. Land Rover Discovery has an estimated audience of 377,280 people in United States.

#351among Car Model in United States #1161in Cars & Mobility

The average Land Rover Discovery fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Land Rover Discovery Sport, Range Rover Evoque, Google News, with strongest over-indexing on Land Rover Discovery Sport (190.06× the country average).

Demographically, the Land Rover Discovery audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Land Rover Discovery fan in United States is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Land Rover Discovery Sport.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Land Rover Discovery profile in United States.

Audience size

377K

in United States

Gender

29.7%♀

70.3% male

Age

37.9

average years

Country rank

#42917

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Land Rover Discovery fans

29.7% are female, 70.3% are male, average age 37.9.

Fig. 02

Gender split

29.7%

Female

70.3%

Male

Demographic split for Land Rover Discovery audience in United States
Metric	Value
Female	29.7%
Male	70.3%
Average age	37.9
Estimated audience size	377,280

Fig. 03

Age distribution

Age distribution of the Land Rover Discovery audience in United States
Age bracket	Share	%
16-19		24%
20-29		18%
30-39		19%
40-49		21%
50+		17%

Fig. 04

Worldwide distribution

9.6%

of the worldwide Land Rover Discovery audience comes from United States.

Worldwide audience distribution share by country for Land Rover Discovery
Country	Share
United Kingdom	13.1%
United States	9.6%
Germany	9.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Land Rover Discovery audience in United States is strongest.

Fig. 05

Top regions by affinity

Land Rover Discovery fans by region: top regions in United States
#	Region	Reach	×
01	Connecticut	~5K	1.36×
02	New Jersey	~10K	1.25×
03	Colorado	~8K	1.24×
04	Tennessee	~9K	1.23×
05	Florida	~30K	1.22×
06	Massachusetts	~9K	1.21×
07	Texas	~40K	1.15×
08	Utah	~4K	1.15×
09	South Carolina	~7K	1.14×
10	Alabama	~6K	1.14×
11	Georgia	~10K	1.13×
12	Oklahoma	~5K	1.13×
13	North Carolina	~10K	1.12×
14	Arkansas	~3K	1.10×
15	Idaho	~2K	1.10×
16	Maine	~1K	1.08×
17	New Hampshire	~2K	1.06×
18	California	~40K	1.05×
19	Louisiana	~5K	1.05×
20	Kansas	~3K	1.03×
21	New York	~20K	1.02×
22	Rhode Island	~1K	1.02×
23	Washington, District of Columbia	~1K	1.02×
24	Vermont	<1K	1.02×
25	Illinois	~10K	1.01×
26	Oregon	~4K	1.01×
27	West Virginia	~2K	0.99×
28	Pennsylvania	~10K	0.98×
29	Arizona	~8K	0.98×
30	Washington	~8K	0.98×
31	Kentucky	~5K	0.98×
32	Nevada	~4K	0.98×
33	Missouri	~6K	0.97×
34	Delaware	~1K	0.97×
35	Virginia	~9K	0.96×
36	New Mexico	~2K	0.95×
37	Mississippi	~3K	0.94×
38	Montana	~1K	0.94×
39	Maryland	~6K	0.92×
40	Indiana	~6K	0.90×
41	Nebraska	~2K	0.86×
42	Ohio	~10K	0.85×
43	Michigan	~9K	0.84×
44	Minnesota	~5K	0.83×
45	Alaska	<1K	0.82×
46	North Dakota	<1K	0.82×
47	Iowa	~3K	0.81×
48	South Dakota	<1K	0.81×
49	Hawaii	~1K	0.80×
50	Wisconsin	~5K	0.79×

Affinity by region — Land Rover Discovery, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Land Rover Discovery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Land Rover Discovery audience
#	Interest	Category	×
01	Land Rover Discovery Sport	Cars & Mobility	190.06×
02	Range Rover Evoque	Cars & Mobility	95.84×
03	Range Rover Sport	Cars & Mobility	46.73×
04	Jeep Cherokee	Cars & Mobility	43.01×
05	Land Rover Defender	Cars & Mobility	42.21×
06	Overland (magazine)	Internet & Social Media	28.66×
07	Ford Ranger	Cars & Mobility	27.42×
08	Indoor climbing	Sports	21.83×
09	Commercial pilot license	Travel & Leisure	18.09×
10	Max Verstappen	Sports	16.46×
11	Wakesurfing	Sports	12.22×
12	Overlanding	Travel & Leisure	12.10×
13	Google News	News	11.94×
14	Freestyle Motocross	Sports	11.67×
15	Harmonica	Music & Radio	9.50×
16	The Open Championship	Sports	8.11×
17	MLB.com	Sports	8.00×
18	Bass fishing	Sports	7.04×
19	Turkey hunting	Sports	6.94×
20	Trophy hunting	Sports	6.18×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Land Rover Discovery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Land Rover Discovery audience · What stands out
Trait	Cluster	Score
Luxury Orientation	PREMIUM	1.72×
Patriotism	CONSERVATISM	1.71×
Family Orientation	CONSERVATISM	1.49×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Land Rover Discovery audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.59×
Creativity	OPEN	0.62×
Tradition	CONSERVATISM	0.65×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Land Rover Discovery have in United States?

Land Rover Discovery has an estimated audience of 377,280 people in United States, concentrated in California and Texas.

What is the gender split and age of Land Rover Discovery fans?

29.7% of Land Rover Discovery fans are female, 70.3% are male, with an average age of 37.9 years.

Which brands do Land Rover Discovery fans like most?

Land Rover Discovery fans show strongest brand affinity for Land Rover Discovery Sport (190.06×), Range Rover Evoque (95.84×), and Google News (11.94×) over the country average.

Where do Land Rover Discovery fans live in United States?

Land Rover Discovery fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Land Rover Discovery fans also like?

Beyond Land Rover Discovery itself, the audience over-indexes on Range Rover Evoque (95.84×), Google News (11.94×), Jeep Cherokee (43.01×), and Range Rover Sport (46.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Land Rover Discovery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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