Land Rover Discovery Audience in Germany

Demographics of Land Rover Discovery fans

Audience persona

The typical Land Rover Discovery fan in Germany is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Gala.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Land Rover Discovery audiences in other countries

• Land Rover Discovery — United States
• Land Rover Discovery — United Kingdom
• Land Rover Discovery — France
• Land Rover Discovery — Italy
• Land Rover Discovery — Spain
• Land Rover Discovery — Brazil
• Land Rover Discovery — Japan
• Land Rover Discovery — South Korea
• Land Rover Discovery — India

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Frequently asked questions

How many fans does Land Rover Discovery have in Germany?

Land Rover Discovery has an estimated audience of 356,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Land Rover Discovery fans?

48.1% of Land Rover Discovery fans are female, 51.9% are male, with an average age of 42.8 years.

Which brands do Land Rover Discovery fans like most?

Land Rover Discovery fans show strongest brand affinity for Gala (2.16×), Bonprix (2.45×), and Tchibo (2.29×) over the country average.

Where do Land Rover Discovery fans live in Germany?

Land Rover Discovery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,482), Bayern (reach 65,580), and Baden-Württemberg (reach 50,953). These three regions account for the largest share of the active audience.

What other brands do Land Rover Discovery fans also like?

Beyond Land Rover Discovery itself, the audience over-indexes on Bonprix (2.45×), Tchibo (2.29×), Deichmann (1.83×), and Let's Dance (German TV series) (2.22×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Land Rover Discovery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.