Rascasse Audience Intelligence

Land Rover Discovery Audience in Germany

A data profile of the people who buy, follow and care about Land Rover Discovery in Germany — modelled from more than twelve digital signal sources. Land Rover Discovery has an estimated audience of 354,180 people in Germany.

#241among Car Model in Germany#693in Cars & Mobility

The average Land Rover Discovery fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bonprix, Tchibo, Deichmann, with strongest over-indexing on Bonprix (2.45× the country average).

Demographically, the Land Rover Discovery audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Land Rover Discovery fan in Germany is balanced, around 42.8 years old, with strong Creativity tendencies and a notable affinity for Bonprix.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Land Rover Discovery profile in Germany.

Audience size
354K
in Germany
Gender
48.1%♀
51.9% male
Age
42.8
average years
Country rank
#15379
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Land Rover Discovery fans

48.1% are female, 51.9% are male, average age 42.8.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Land Rover Discovery audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age42.8
Estimated audience size354,180
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Land Rover Discovery audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3920%
40-4926%
50+26%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Land Rover Discovery audience comes from Germany.

Worldwide audience distribution share by country for Land Rover Discovery
CountryShare
United Kingdom13.1%
United States9.6%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Land Rover Discovery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Land Rover Discovery fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.27×
02Hessen~30K1.22×
03Nordrhein-Westfalen~90K1.11×
04Bayern~60K1.10×
05Schleswig-Holstein~10K1.09×
06Rheinland-Pfalz~20K1.07×
07Saarland~5K1.06×
08Baden-Württemberg~50K1.02×
09Brandenburg~10K0.99×
10Niedersachsen~30K0.95×
11Mecklenburg-Vorpommern~6K0.95×
12Thüringen~9K0.94×
13Sachsen~20K0.91×
14Berlin~10K0.87×
15Sachsen-Anhalt~7K0.81×
16Bremen~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Land Rover Discovery, Germany
0.80×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Land Rover Discovery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Land Rover Discovery audience
#·InterestCategoryAffinity×
01ThaliaShopping3.15×
02BonprixShopping2.45×
03Picture bookLiterature2.44×
04Ulla PopkenFashion & Accessoires2.43×
05WonkaMovies & TV2.42×
06Storm of LoveMovies & TV2.36×
07TchiboShopping2.29×
08CrochetHome & Garden2.29×
09Let's Dance (German TV series)Movies & TV2.22×
10Street OneFashion & Accessoires2.22×
11QVCMovies & TV2.18×
12Ernsting's familyShopping2.18×
13Florian SilbereisenMusic & Radio2.16×
14SewingHome & Garden2.09×
15Roland KaiserMusic & Radio1.96×
16FressnapfShopping1.96×
17DeichmannShopping1.83×
18Gute Zeiten, schlechte ZeitenMovies & TV1.81×
19TherapyHealth1.75×
20RossmannShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Land Rover Discovery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Land Rover Discovery audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.23×
TraditionCONSERVATISM1.17×
Pet OwnershipJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Land Rover Discovery audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
Luxury OrientationPREMIUM0.63×
Need for SecurityCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Land Rover Discovery have in Germany?

Land Rover Discovery has an estimated audience of 354,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Land Rover Discovery fans?

48.1% of Land Rover Discovery fans are female, 51.9% are male, with an average age of 42.8 years.

03

Which brands do Land Rover Discovery fans like most?

Land Rover Discovery fans show strongest brand affinity for Bonprix (2.45×), Tchibo (2.29×), and Deichmann (1.83×) over the country average.

04

Where do Land Rover Discovery fans live in Germany?

Land Rover Discovery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Land Rover Discovery fans also like?

Beyond Land Rover Discovery itself, the audience over-indexes on Tchibo (2.29×), Deichmann (1.83×), Let's Dance (German TV series) (2.22×), and QVC (2.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Land Rover Discovery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Land Rover Discovery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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