Rascasse Audience Intelligence

Range Rover Sport Audience in United States

A data profile of the people who buy, follow and care about Range Rover Sport in United States — modelled from more than twelve digital signal sources. Range Rover Sport has an estimated audience of 1,015,017 people in United States.

#177among Car type in United States#183among Car Model in United States#727in Cars & Mobility

The average Range Rover Sport fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Land Rover Discovery Sport, Range Rover Evoque, Google News, with strongest over-indexing on Land Rover Discovery Sport (214.25× the country average).

Demographically, the Range Rover Sport audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Range Rover Sport fan in United States is more male, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Land Rover Discovery Sport.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Range Rover Sport profile in United States.

Audience size
1M
in United States
Gender
31.4%♀
68.6% male
Age
37.3
average years
Country rank
#23442
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Range Rover Sport fans

31.4% are female, 68.6% are male, average age 37.3.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Range Rover Sport audience in United States
MetricValue
Female31.4%
Male68.6%
Average age37.3
Estimated audience size1,015,017
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Range Rover Sport audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Range Rover Sport audience comes from United States.

Worldwide audience distribution share by country for Range Rover Sport
CountryShare
United States12.9%
United Kingdom10.8%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Range Rover Sport audience in United States is strongest.

Fig. 05

Top regions by affinity

Range Rover Sport fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K1.80×
02Florida~100K1.65×
03Georgia~50K1.52×
04Connecticut~20K1.49×
05New York~80K1.48×
06California~200K1.47×
07Massachusetts~30K1.35×
08Texas~100K1.31×
09Illinois~40K1.31×
10Maryland~20K1.31×
11Delaware~3K1.21×
12Virginia~30K1.18×
13Washington, District of Columbia~4K1.18×
14Pennsylvania~40K1.13×
15Rhode Island~4K1.13×
16Arizona~20K1.12×
17Louisiana~10K1.12×
18North Carolina~30K1.08×
19South Carolina~20K1.08×
20Colorado~20K1.02×
21Mississippi~9K1.02×
22Nevada~10K1.01×
23Washington~20K0.97×
24New Hampshire~4K0.97×
25Michigan~30K0.96×
26Tennessee~20K0.96×
27Alabama~10K0.95×
28Ohio~30K0.88×
29Utah~8K0.88×
30Arkansas~7K0.88×
31Indiana~20K0.87×
32New Mexico~4K0.87×
33Missouri~10K0.85×
34Kansas~7K0.85×
35Oklahoma~10K0.84×
36West Virginia~4K0.81×
37Kentucky~10K0.80×
38Minnesota~10K0.79×
39Idaho~4K0.79×
40Hawaii~3K0.79×
41Maine~3K0.79×
42Vermont~1K0.79×
43Oregon~9K0.77×
44Nebraska~4K0.76×
45North Dakota~2K0.76×
46Wisconsin~10K0.71×
47South Dakota~2K0.69×
48Iowa~6K0.68×
49Montana~2K0.67×
50Alaska~1K0.64×
Fig. 06

Affinity by region

Affinity by region — Range Rover Sport, United States
0.64×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Range Rover Sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Range Rover Sport audience
#·InterestCategoryAffinity×
01Land Rover Discovery SportCars & Mobility214.25×
02Range Rover EvoqueCars & Mobility125.62×
03Jaguar XECars & Mobility86.96×
04Land Rover DiscoveryCars & Mobility51.16×
05Mercedes-Benz GLA-ClassCars & Mobility35.27×
06Land Rover DefenderCars & Mobility31.72×
07Mercedes-Benz G-ClassCars & Mobility27.67×
08BMW X5 (E70)Cars & Mobility24.65×
09Audi Q7Cars & Mobility23.14×
10Audi A6Cars & Mobility22.94×
11BMW X5Cars & Mobility22.57×
12Mercedes-Benz C-ClassCars & Mobility22.16×
13Škoda AutoCars & Mobility21.72×
14Audi Q5Cars & Mobility20.39×
15BMW 7 SeriesCars & Mobility20.34×
16Porsche 911Cars & Mobility14.73×
17Google NewsNews12.14×
18Range RoverCars & Mobility11.11×
19Family carCars & Mobility10.12×
20Used CarsCars & Mobility6.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Range Rover Sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Range Rover Sport audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.36×
Luxury OrientationPREMIUM2.14×
PatriotismCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Range Rover Sport audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.60×
SpiritualityBALANCE0.72×
Community OrientationOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Range Rover Sport have in United States?

Range Rover Sport has an estimated audience of 1,015,017 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Range Rover Sport fans?

31.4% of Range Rover Sport fans are female, 68.6% are male, with an average age of 37.3 years.

03

Which brands do Range Rover Sport fans like most?

Range Rover Sport fans show strongest brand affinity for Land Rover Discovery Sport (214.25×), Range Rover Evoque (125.62×), and Google News (12.14×) over the country average.

04

Where do Range Rover Sport fans live in United States?

Range Rover Sport fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Range Rover Sport fans also like?

Beyond Range Rover Sport itself, the audience over-indexes on Range Rover Evoque (125.62×), Google News (12.14×), Mercedes-Benz GLA-Class (35.27×), and BMW X5 (22.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Range Rover Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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