Range Rover Sport Audience in United States

Range Rover Sport logo

Range Rover Sport has an estimated audience of 1,020,972 people in United States. 31.4% are female, 68.6% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Land Rover Discovery Sport, Range Rover Evoque, Google News, Mercedes-Benz GLA-Class, BMW X5.

The average Range Rover Sport fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Land Rover Discovery Sport, Range Rover Evoque, Google News, with strongest over-indexing on Land Rover Discovery Sport (214.25× the country average). Demographically, the Range Rover Sport audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Range Rover Sport fans

Demographic split for Range Rover Sport audience in United States
MetricValue
Female31.4%
Male68.6%
Average age37.3
Estimated audience size1,020,972

Audience persona

The typical Range Rover Sport fan in United States is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Land Rover Discovery Sport.

Top regions in United States

Top regions ranked by reach for Range Rover Sport in United States
RegionReachAffinity
California162,0581.44×
Texas119,4801.36×
Florida116,1091.68×
New York86,2961.51×
Georgia50,5911.61×
New Jersey47,7371.84×
Illinois45,2341.33×
Pennsylvania38,8021.13×
North Carolina34,7071.13×
Virginia30,3231.22×
Massachusetts28,7441.43×
Ohio28,1890.9×
Michigan25,7530.96×
Maryland24,2551.38×
Arizona23,6331.13×
Washington20,5641×
Tennessee20,1420.98×
Colorado16,8011.04×
South Carolina16,4641.07×
Indiana16,1190.86×
Connecticut14,8061.45×
Louisiana14,5031.1×
Missouri14,2470.87×
Alabama13,7550.96×
Minnesota11,8600.81×
Wisconsin10,6770.7×
Kentucky10,0350.78×
Nevada9,8791×
Oklahoma9,3770.83×
Oregon8,9900.77×
Mississippi8,4021×
Utah8,1120.89×
Arkansas7,3920.88×
Kansas6,7510.84×
Iowa5,2730.63×
New Mexico4,2690.83×
New Hampshire3,8030.95×
Idaho3,8010.74×
Nebraska3,7860.74×
Washington, District of Columbia3,6731.2×
Rhode Island3,6191.11×
West Virginia3,4640.73×
Delaware3,3191.18×
Hawaii3,2720.75×
Maine2,7480.75×
Montana1,6360.58×
North Dakota1,4020.67×
South Dakota1,3450.57×
Vermont1,1330.63×
Alaska9470.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Range Rover Sport audience
BrandAffinityCategory
Land Rover Discovery Sport214.25×Cars & Mobility
Range Rover Evoque125.62×Cars & Mobility
Google News12.14×News
Mercedes-Benz GLA-Class35.27×Cars & Mobility
BMW X522.57×Cars & Mobility
Land Rover Defender31.72×Cars & Mobility
Used Cars6.83×Cars & Mobility
Audi Q723.14×Cars & Mobility
BMW X5 (E70)24.65×Cars & Mobility
Jaguar XE86.96×Cars & Mobility
Land Rover Discovery51.16×Cars & Mobility
Škoda Auto21.72×Cars & Mobility
Mercedes-Benz C-Class22.16×Cars & Mobility
Family car10.12×Cars & Mobility
Audi A622.94×Cars & Mobility
Range Rover11.11×Cars & Mobility
Audi Q520.39×Cars & Mobility
Porsche 91114.73×Cars & Mobility
Mercedes-Benz G-Class27.67×Cars & Mobility
Land Rover9.79×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Range Rover Sport audience
TraitClusterScore
Luxury OrientationPREMIUM2.24
Family OrientationCONSERVATISM2.15
Quality AwarenessPREMIUM1.88
Need for SecurityCONSERVATISM1.57
IndulgenceJOY1.41
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Range Rover Sport
CountryShare
United States13.4%
United Kingdom11.2%
India6.3%

See Range Rover Sport audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Range Rover Sport have in United States?

Range Rover Sport has an estimated audience of 1,020,972 people in United States, concentrated in California and Texas.

What is the gender split and age of Range Rover Sport fans?

31.4% of Range Rover Sport fans are female, 68.6% are male, with an average age of 37.3 years.

Which brands do Range Rover Sport fans like most?

Range Rover Sport fans show strongest brand affinity for Land Rover Discovery Sport (214.25×), Range Rover Evoque (125.62×), and Google News (12.14×) over the country average.

Where do Range Rover Sport fans live in United States?

Range Rover Sport fans in United States are most concentrated in California (reach 162,058), Texas (reach 119,480), and Florida (reach 116,109). These three regions account for the largest share of the active audience.

What other brands do Range Rover Sport fans also like?

Beyond Range Rover Sport itself, the audience over-indexes on Range Rover Evoque (125.62×), Google News (12.14×), Mercedes-Benz GLA-Class (35.27×), and BMW X5 (22.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Range Rover Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.