Rascasse Audience Intelligence

Mercedes-Benz G-Class Audience in United States

Mercedes-Benz G-Class has an estimated audience of 1.1M people in United States.

#171among Car type in United States
#177among Car Model in United States
#722in Cars & Mobility

The average Mercedes-Benz G-Class fan in United States is 34.3 years old, more male, and lives primarily in California.

Its fans are 4.8 years younger than the group average of 39.1.

Women make up 24.2% of the fan base, 3.9 percentage points fewer than the group average.

Compared with the other 1187 objects in Car type, Mercedes-Benz G-Class fans stand out for their interest in BMW 1 Series, BMW 4 Series and Audi A8.

Most fans live in California, Texas, Florida.

Top affinities include BMW 1 Series, BMW 4 Series, Audi A8, with strongest over-indexing on BMW 1 Series (61.16× the country average).

Demographically, the Mercedes-Benz G-Class audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

The typical Mercedes-Benz G-Class fan in United States is more male, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW 1 Series.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
24.2%♀
75.8% male
Age
34.3
average years
Country rank
#22837
among all objects in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mercedes-Benz G-Class fans

24.2% are female, 75.8% are male, average age 34.3.

Fig. 02

Gender split

24.2%
Female
75.8%
Male
Demographic split for Mercedes-Benz G-Class audience in United States
MetricValue
Female24.2%
Male75.8%
Average age34.3
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Mercedes-Benz G-Class audience in United States
Age bracketShare%
16-2437%
25-3420%
35-4416%
45-5414%
55+13%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Mercedes-Benz G-Class audience comes from United States.

Worldwide audience distribution share by country for Mercedes-Benz G-Class
CountryShare
United States32.4%
Spain15.9%
India11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mercedes-Benz G-Class fans by region: top regions in United States
#RegionReachAffinity×
01Florida~90K1.31×
02Texas~90K1.25×
03Georgia~50K1.25×
04California~200K1.24×
05Louisiana~20K1.21×
06New York~80K1.19×
07New Jersey~40K1.17×
08Virginia~30K1.16×
09Maryland~20K1.16×
10South Carolina~20K1.15×
11Alabama~20K1.15×
12Mississippi~10K1.14×
13Nevada~10K1.13×
14North Carolina~40K1.11×
15Illinois~50K1.08×
16Connecticut~10K1.08×
17Arizona~30K1.07×
18Massachusetts~20K1.05×
19Tennessee~20K1.04×
20Arkansas~10K1.03×
21Hawaii~5K1.03×
22Delaware~3K1.03×
23Washington~30K1.02×
24Oklahoma~10K1.02×
25Pennsylvania~40K1.01×
26Michigan~30K1.01×
27Missouri~20K0.99×
28Colorado~20K0.99×
29Washington, District of Columbia~2K0.99×
30Ohio~40K0.98×
31Indiana~20K0.98×
32Nebraska~6K0.98×
33Kentucky~10K0.97×
34Utah~10K0.96×
35New Mexico~7K0.95×
36Rhode Island~3K0.95×
37Idaho~6K0.94×
38Alaska~2K0.94×
39Kansas~9K0.93×
40West Virginia~5K0.93×
41North Dakota~2K0.93×
42Maine~4K0.92×
43New Hampshire~4K0.92×
44South Dakota~3K0.92×
45Montana~3K0.91×
46Vermont~2K0.91×
47Minnesota~20K0.89×
48Oregon~10K0.89×
49Iowa~9K0.84×
50Wisconsin~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz G-Class, United States
0.83×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mercedes-Benz G-Class audience vs. the country average
#·InterestCategoryAffinity×
01BMW 1 SeriesCars & Mobility61.16×
02BMW 4 SeriesCars & Mobility51.65×
03Audi A8Cars & Mobility50.47×
04BMW X1Cars & Mobility50.13×
05Audi A7Cars & Mobility45.37×
06Mercedes-Benz S-ClassCars & Mobility44.47×
07BMW 3 Series (E46)Cars & Mobility40.80×
08Tesla RoadsterCars & Mobility39.53×
09Mercedes-Benz GLA-ClassCars & Mobility39.30×
10BMW X6Cars & Mobility38.88×
11Audi A5Cars & Mobility34.11×
12Audi Q7Cars & Mobility33.45×
13Audi A6Cars & Mobility33.14×
14Porsche MacanCars & Mobility32.97×
15Mercedes-Benz E-ClassCars & Mobility30.26×
16Porsche CayenneCars & Mobility29.05×
17Audi Q5Cars & Mobility28.73×
18Mercedes-Benz C-ClassCars & Mobility26.67×
19Audi R8Cars & Mobility24.58×
20BMW X5Cars & Mobility22.95×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mercedes-Benz G-Class audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mercedes-Benz G-Class audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.15×
Family OrientationCONSERVATISM2.00×
Risk AppetiteTHRILL1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mercedes-Benz G-Class audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
Community OrientationOPEN0.83×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mercedes-Benz G-Class over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/mercedes-benz-g-class-12075” · Methodology