Mercedes-Benz G-Class Audience in United States

Mercedes-Benz G-Class logo

Mercedes-Benz G-Class has an estimated audience of 1,080,270 people in United States. 24.2% are female, 75.8% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Mercedes-Benz S-Class, BMW X6, BMW 1 Series, BMW X1, Audi Q7.

The average Mercedes-Benz G-Class fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mercedes-Benz S-Class, BMW X6, BMW 1 Series, with strongest over-indexing on Mercedes-Benz S-Class (44.47× the country average). Demographically, the Mercedes-Benz G-Class audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Mercedes-Benz G-Class fans

Demographic split for Mercedes-Benz G-Class audience in United States
MetricValue
Female24.2%
Male75.8%
Average age33.5
Estimated audience size1,080,270

Audience persona

The typical Mercedes-Benz G-Class fan in United States is more male, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Mercedes-Benz S-Class.

Top regions in United States

Top regions ranked by reach for Mercedes-Benz G-Class in United States
RegionReachAffinity
California153,2281.29×
Texas125,4431.35×
Florida102,2831.4×
New York74,1691.23×
Georgia46,3901.39×
Illinois40,8101.13×
Pennsylvania38,9031.07×
North Carolina37,8281.16×
Ohio33,4711.01×
New Jersey32,7781.19×
Virginia32,3391.23×
Michigan29,2361.03×
Arizona25,5251.16×
Washington23,8631.1×
Tennessee23,7921.1×
Maryland22,6011.22×
Massachusetts22,1241.04×
Indiana20,4221.03×
South Carolina19,2411.18×
Louisiana17,8861.28×
Alabama17,8801.18×
Colorado17,5271.03×
Missouri17,1090.98×
Wisconsin13,1780.81×
Minnesota12,8810.83×
Kentucky12,8400.95×
Nevada12,5841.2×
Oklahoma12,1851.02×
Connecticut11,8711.1×
Oregon10,2990.83×
Mississippi9,9171.11×
Arkansas9,7541.1×
Utah9,0440.93×
Kansas7,5620.89×
Iowa6,1020.69×
New Mexico5,1160.94×
Nebraska4,8120.89×
Idaho4,4820.83×
Hawaii4,2810.92×
West Virginia3,7420.74×
Washington, District of Columbia3,3991.05×
New Hampshire3,2280.76×
Delaware3,1251.05×
Maine2,8360.73×
Rhode Island2,7450.8×
Montana2,0350.68×
South Dakota1,7570.7×
Alaska1,5760.68×
North Dakota1,5640.7×
Vermont1,0980.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercedes-Benz G-Class audience
BrandAffinityCategory
Mercedes-Benz S-Class44.47×Cars & Mobility
BMW X638.88×Cars & Mobility
BMW 1 Series61.16×Cars & Mobility
BMW X150.13×Cars & Mobility
Audi Q733.45×Cars & Mobility
Mercedes-Benz GLA-Class39.3×Cars & Mobility
Porsche Cayenne29.05×Cars & Mobility
Tesla Roadster39.53×Cars & Mobility
Audi A633.14×Cars & Mobility
Porsche Macan32.97×Cars & Mobility
Audi Q528.73×Cars & Mobility
Audi A850.47×Cars & Mobility
Audi A745.37×Cars & Mobility
Justin Rose19.31×Sports
Audi R824.58×Cars & Mobility
BMW 4 Series51.65×Cars & Mobility
BMW X522.95×Cars & Mobility
BMW 3 Series (E46)40.8×Cars & Mobility
Mercedes-Benz C-Class26.67×Cars & Mobility
Audi A330.09×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercedes-Benz G-Class audience
TraitClusterScore
Luxury OrientationPREMIUM2.77
Family OrientationCONSERVATISM2.75
Early Adopter MentalityPOWER1.88
Design AffinityPREMIUM1.76
Risk AppetiteTHRILL1.69
Quality AwarenessPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Mercedes-Benz G-Class
CountryShare
United States23.0%
India7.9%
Spain7.5%

See Mercedes-Benz G-Class audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mercedes-Benz G-Class have in United States?

Mercedes-Benz G-Class has an estimated audience of 1,080,270 people in United States, concentrated in California and Texas.

What is the gender split and age of Mercedes-Benz G-Class fans?

24.2% of Mercedes-Benz G-Class fans are female, 75.8% are male, with an average age of 33.5 years.

Which brands do Mercedes-Benz G-Class fans like most?

Mercedes-Benz G-Class fans show strongest brand affinity for Mercedes-Benz S-Class (44.47×), BMW X6 (38.88×), and BMW 1 Series (61.16×) over the country average.

Where do Mercedes-Benz G-Class fans live in United States?

Mercedes-Benz G-Class fans in United States are most concentrated in California (reach 153,228), Texas (reach 125,443), and Florida (reach 102,283). These three regions account for the largest share of the active audience.

What other brands do Mercedes-Benz G-Class fans also like?

Beyond Mercedes-Benz G-Class itself, the audience over-indexes on BMW X6 (38.88×), BMW 1 Series (61.16×), BMW X1 (50.13×), and Audi Q7 (33.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz G-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.