Rascasse Audience Intelligence

Range Rover Sport Audience in Germany

A data profile of the people who buy, follow and care about Range Rover Sport in Germany — modelled from more than twelve digital signal sources. Range Rover Sport has an estimated audience of 379,275 people in Germany.

#234among Car type in Germany#227among Car Model in Germany#663in Cars & Mobility

The average Range Rover Sport fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Reading, TikTok, SUVs, with strongest over-indexing on Reading (1.74× the country average).

Demographically, the Range Rover Sport audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Range Rover Sport fan in Germany is more male, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Reading.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Range Rover Sport profile in Germany.

Audience size
379K
in Germany
Gender
20.4%♀
79.6% male
Age
38.1
average years
Country rank
#14625
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Range Rover Sport fans

20.4% are female, 79.6% are male, average age 38.1.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Range Rover Sport audience in Germany
MetricValue
Female20.4%
Male79.6%
Average age38.1
Estimated audience size379,275
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Range Rover Sport audience in Germany
Age bracketShare%
16-1925%
20-2917%
30-3919%
40-4922%
50+18%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Range Rover Sport audience comes from Germany.

Worldwide audience distribution share by country for Range Rover Sport
CountryShare
United States12.9%
United Kingdom10.8%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Range Rover Sport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Range Rover Sport fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.50×
02Hessen~40K1.33×
03Nordrhein-Westfalen~100K1.27×
04Baden-Württemberg~60K1.15×
05Bayern~70K1.09×
06Berlin~20K1.02×
07Schleswig-Holstein~10K1.01×
08Saarland~5K0.98×
09Niedersachsen~40K0.97×
10Rheinland-Pfalz~20K0.97×
11Bremen~3K0.95×
12Brandenburg~10K0.82×
13Mecklenburg-Vorpommern~6K0.79×
14Sachsen~10K0.77×
15Thüringen~7K0.74×
16Sachsen-Anhalt~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Range Rover Sport, Germany
0.72×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Range Rover Sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Range Rover Sport audience
#·InterestCategoryAffinity×
01Car clubCars & Mobility12.86×
02Range Rover EvoqueCars & Mobility9.86×
03CadillacCars & Mobility7.41×
04Services marketingBusiness & Career6.04×
05Auto maintenanceCars & Mobility3.76×
06Backcountry skiingSports3.68×
07Starter homeHome & Garden3.18×
08SkyscannerTravel & Leisure2.93×
09Property finderHome & Garden2.92×
10TrivagoTravel & Leisure2.80×
11SUVsCars & Mobility2.60×
12Dog healthPets & Animals2.59×
13Dog collarPets & Animals2.37×
14AirbnbTravel & Leisure1.88×
15ReadingLiterature1.74×
16TikTokInternet & Social Media1.71×
17Fitness and wellnessSports1.58×
18SoccerSports1.58×
19AutomobilesCars & Mobility1.58×
20Online shoppingShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Range Rover Sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Range Rover Sport audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.01×
Risk AppetiteTHRILL1.98×
TravellingTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Range Rover Sport audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.90×
CreativityOPEN0.99×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Range Rover Sport have in Germany?

Range Rover Sport has an estimated audience of 379,275 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Range Rover Sport fans?

20.4% of Range Rover Sport fans are female, 79.6% are male, with an average age of 38.1 years.

03

Which brands do Range Rover Sport fans like most?

Range Rover Sport fans show strongest brand affinity for Reading (1.74×), TikTok (1.71×), and SUVs (2.6×) over the country average.

04

Where do Range Rover Sport fans live in Germany?

Range Rover Sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Range Rover Sport fans also like?

Beyond Range Rover Sport itself, the audience over-indexes on TikTok (1.71×), SUVs (2.6×), Auto maintenance (3.76×), and Online shopping (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Range Rover Sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Range Rover Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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