Range Rover Sport Audience in Germany
Range Rover Sport has an estimated audience of 374,337 people in Germany. 20.4% are female, 79.6% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Reading, TikTok, SUVs, Auto maintenance, Online shopping.
The average Range Rover Sport fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Reading, TikTok, SUVs, with strongest over-indexing on Reading (1.74× the country average). Demographically, the Range Rover Sport audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Range Rover Sport fans
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 38.1 |
| Estimated audience size | 374,337 |
Audience persona
The typical Range Rover Sport fan in Germany is more male, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Reading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,858 | 1.32× |
| Bayern | 66,551 | 1.11× |
| Baden-Württemberg | 60,627 | 1.19× |
| Hessen | 39,215 | 1.37× |
| Niedersachsen | 36,072 | 0.99× |
| Rheinland-Pfalz | 18,257 | 0.97× |
| Berlin | 17,687 | 1.06× |
| Sachsen | 13,964 | 0.76× |
| Schleswig-Holstein | 13,513 | 1.01× |
| Hamburg | 12,703 | 1.5× |
| Brandenburg | 9,062 | 0.78× |
| Sachsen-Anhalt | 6,440 | 0.66× |
| Thüringen | 6,428 | 0.67× |
| Mecklenburg-Vorpommern | 5,284 | 0.74× |
| Saarland | 4,223 | 0.92× |
| Bremen | 3,039 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reading | 1.74× | Literature |
| TikTok | 1.71× | Internet & Social Media |
| SUVs | 2.6× | Cars & Mobility |
| Auto maintenance | 3.76× | Cars & Mobility |
| Online shopping | 1.53× | Shopping |
| Range Rover Evoque | 9.86× | Cars & Mobility |
| Fitness and wellness | 1.58× | Sports |
| Car club | 12.86× | Cars & Mobility |
| Soccer | 1.58× | Sports |
| Airbnb | 1.88× | Travel & Leisure |
| Backcountry skiing | 3.68× | Sports |
| Automobiles | 1.58× | Cars & Mobility |
| Property finder | 2.92× | Home & Garden |
| Dog health | 2.59× | Pets & Animals |
| Starter home | 3.18× | Home & Garden |
| Dog collar | 2.37× | Pets & Animals |
| Trivago | 2.8× | Travel & Leisure |
| Services marketing | 6.04× | Business & Career |
| Skyscanner | 2.93× | Travel & Leisure |
| All-terrain vehicle | 3.34× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.84 |
| Luxury Orientation | PREMIUM | 1.78 |
| Family Orientation | CONSERVATISM | 1.52 |
| Individualism | JOY | 1.4 |
| Patriotism | CONSERVATISM | 1.38 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| United Kingdom | 11.2% |
| India | 6.3% |
See Range Rover Sport audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Range Rover Sport have in Germany?
Range Rover Sport has an estimated audience of 374,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Range Rover Sport fans?
20.4% of Range Rover Sport fans are female, 79.6% are male, with an average age of 38.1 years.
Which brands do Range Rover Sport fans like most?
Range Rover Sport fans show strongest brand affinity for Reading (1.74×), TikTok (1.71×), and SUVs (2.6×) over the country average.
Where do Range Rover Sport fans live in Germany?
Range Rover Sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,858), Bayern (reach 66,551), and Baden-Württemberg (reach 60,627). These three regions account for the largest share of the active audience.
What other brands do Range Rover Sport fans also like?
Beyond Range Rover Sport itself, the audience over-indexes on TikTok (1.71×), SUVs (2.6×), Auto maintenance (3.76×), and Online shopping (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Range Rover Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.