Car club Audience in Germany
A data profile of the people who buy, follow and care about Car club in Germany — modelled from more than twelve digital signal sources. Car club has an estimated audience of 335,588 people in Germany.
The average Car club fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Controlled-access highway, ADAC, Carsharing, with strongest over-indexing on Controlled-access highway (15.58× the country average).
Demographically, the Car club audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Car club fan in Germany is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Controlled-access highway.
At a glance
The key figures that characterise the Car club profile in Germany.
Search interest · 12-month trend
Demographics of Car club fans
24.7% are female, 75.3% are male, average age 39.8.
Gender split
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 39.8 |
| Estimated audience size | 335,588 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Car club audience comes from Germany.
| Country | Share |
|---|---|
| United States | 41.2% |
| United Kingdom | 7.4% |
| Australia | 5.6% |
Geography
Where the Car club audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~20K | 1.17× | |
| 02 | Saarland | ~5K | 1.17× | |
| 03 | Baden-Württemberg | ~50K | 1.10× | |
| 04 | Bremen | ~3K | 1.09× | |
| 05 | Hessen | ~30K | 1.06× | |
| 06 | Nordrhein-Westfalen | ~80K | 1.05× | |
| 07 | Schleswig-Holstein | ~10K | 1.05× | |
| 08 | Bayern | ~60K | 1.02× | |
| 09 | Sachsen-Anhalt | ~9K | 1.02× | |
| 10 | Niedersachsen | ~30K | 1.00× | |
| 11 | Thüringen | ~8K | 0.97× | |
| 12 | Mecklenburg-Vorpommern | ~6K | 0.97× | |
| 13 | Brandenburg | ~10K | 0.96× | |
| 14 | Sachsen | ~20K | 0.92× | |
| 15 | Hamburg | ~7K | 0.88× | |
| 16 | Berlin | ~10K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Car club audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twin Peaks (restaurant chain) | Food & Beverages | 16.54× | ||
| 02 | Controlled-access highway | Travel & Leisure | 15.58× | ||
| 03 | Carsharing | Cars & Mobility | 13.69× | ||
| 04 | Pit-Stop | Cars & Mobility | 12.19× | ||
| 05 | Chevrolet Corvette | Cars & Mobility | 10.17× | ||
| 06 | Virtual community | Technology & Electronics | 7.06× | ||
| 07 | Biomedical engineering | Business & Career | 6.61× | ||
| 08 | Ford Mustang | Cars & Mobility | 6.48× | ||
| 09 | Muscle car | Cars & Mobility | 5.73× | ||
| 10 | Volunteer fire department | Health | 5.59× | ||
| 11 | Fire department | Home & Garden | 4.93× | ||
| 12 | ADAC | Cars & Mobility | 4.89× | ||
| 13 | Flightradar24 | Travel & Leisure | 4.62× | ||
| 14 | Bruce Willis | Movies & TV | 3.57× | ||
| 15 | Christian Ulmen | Movies & TV | 3.43× | ||
| 16 | Petrol engine | Cars & Mobility | 3.21× | ||
| 17 | AutoScout24 | Cars & Mobility | 2.75× | ||
| 18 | Bauhaus | Shopping | 2.63× | ||
| 19 | Internet & Social Media | 2.43× | |||
| 20 | Tagesschau | Movies & TV | 1.82× |
Personality of the Car club audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.02× | |
| Need for Security | CONSERVATISM | 2.40× | |
| Extroversion | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Creativity | OPEN | 1.02× | |
| Price Sensitivity | PREMIUM | 1.08× |
Frequently asked questions
How many fans does Car club have in Germany?
Car club has an estimated audience of 335,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Car club fans?
24.7% of Car club fans are female, 75.3% are male, with an average age of 39.8 years.
Which brands do Car club fans like most?
Car club fans show strongest brand affinity for Controlled-access highway (15.58×), ADAC (4.89×), and Carsharing (13.69×) over the country average.
Where do Car club fans live in Germany?
Car club fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Car club fans also like?
Beyond Car club itself, the audience over-indexes on ADAC (4.89×), Carsharing (13.69×), Twin Peaks (restaurant chain) (16.54×), and Bauhaus (2.63×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Car club audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Car club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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