Car club Audience in Germany
Car club has an estimated audience of 335,588 people in Germany. 24.7% are female, 75.3% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Controlled-access highway, Natural World, ADAC, Carsharing, Twin Peaks (restaurant chain).
The average Car club fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Controlled-access highway, Natural World, ADAC, with strongest over-indexing on Controlled-access highway (15.58× the country average). Demographically, the Car club audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Car club fans
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 39.8 |
| Estimated audience size | 335,588 |
Audience persona
The typical Car club fan in Germany is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Controlled-access highway.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,709 | 1.09× |
| Bayern | 58,559 | 1.09× |
| Baden-Württemberg | 52,936 | 1.16× |
| Niedersachsen | 32,623 | 1× |
| Hessen | 28,828 | 1.13× |
| Rheinland-Pfalz | 20,863 | 1.24× |
| Sachsen | 14,023 | 0.85× |
| Schleswig-Holstein | 13,054 | 1.08× |
| Berlin | 10,339 | 0.69× |
| Brandenburg | 9,198 | 0.88× |
| Sachsen-Anhalt | 8,227 | 0.95× |
| Hamburg | 6,478 | 0.85× |
| Thüringen | 6,454 | 0.75× |
| Mecklenburg-Vorpommern | 5,627 | 0.88× |
| Saarland | 4,909 | 1.19× |
| Bremen | 3,361 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Controlled-access highway | 15.58× | Travel & Leisure |
| Natural World | 4.22× | Fashion & Accessoires |
| ADAC | 4.89× | Cars & Mobility |
| Carsharing | 13.69× | Cars & Mobility |
| Twin Peaks (restaurant chain) | 16.54× | Food & Beverages |
| Bauhaus | 2.63× | Shopping |
| AutoScout24 | 2.75× | Cars & Mobility |
| Fire department | 4.93× | Home & Garden |
| Volunteer fire department | 5.59× | Health |
| Muscle car | 5.73× | Cars & Mobility |
| Tagesschau | 1.82× | Movies & TV |
| Chevrolet Corvette | 10.17× | Cars & Mobility |
| Pit-Stop | 12.19× | Cars & Mobility |
| Petrol engine | 3.21× | Cars & Mobility |
| Aral AG | 2.16× | Cars & Mobility |
| Ford Mustang | 6.48× | Cars & Mobility |
| Christian Ulmen | 3.43× | Movies & TV |
| Bruce Willis | 3.57× | Movies & TV |
| Virtual community | 7.06× | Technology & Electronics |
| Biomedical engineering | 6.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.05 |
| Need for Security | CONSERVATISM | 1.8 |
| Quality Awareness | PREMIUM | 1.68 |
| Extroversion | THRILL | 1.65 |
| Risk Appetite | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.2% |
| United Kingdom | 7.4% |
| Australia | 5.6% |
See Car club audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Car club have in Germany?
Car club has an estimated audience of 335,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Car club fans?
24.7% of Car club fans are female, 75.3% are male, with an average age of 39.8 years.
Which brands do Car club fans like most?
Car club fans show strongest brand affinity for Controlled-access highway (15.58×), Natural World (4.22×), and ADAC (4.89×) over the country average.
Where do Car club fans live in Germany?
Car club fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,709), Bayern (reach 58,559), and Baden-Württemberg (reach 52,936). These three regions account for the largest share of the active audience.
What other brands do Car club fans also like?
Beyond Car club itself, the audience over-indexes on Natural World (4.22×), ADAC (4.89×), Carsharing (13.69×), and Twin Peaks (restaurant chain) (16.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Car club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.