Virtual community Audience in Germany
Virtual community has an estimated audience of 1,304,875 people in Germany. 51.8% are female, 48.2% are male, average age 40.0. Top regions: Niedersachsen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Este, Veneto, Time (magazine), Saving, Unique Gifts.
The average Virtual community fan in Germany is 40.0 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Este, Veneto, Time (magazine), with strongest over-indexing on Rossmann (1.88× the country average). Demographically, the Virtual community audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Touchpoint
Demographics of Virtual community fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.0 |
| Estimated audience size | 1,304,875 |
Audience persona
The typical Virtual community fan in Germany is balanced, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 124,249 | 0.98× |
| Baden-Württemberg | 114,504 | 0.64× |
| Bayern | 105,738 | 0.5× |
| Nordrhein-Westfalen | 102,862 | 0.36× |
| Hessen | 85,370 | 0.86× |
| Berlin | 72,741 | 1.25× |
| Hamburg | 70,967 | 2.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.88× | Shopping |
| Este, Veneto | 2.96× | Travel & Leisure |
| Time (magazine) | 2.35× | News |
| Saving | 1.62× | Business & Career |
| Unique Gifts | 1.55× | Shopping |
| Israel | 2.08× | Travel & Leisure |
| Pillow | 1.57× | Home & Garden |
| Christmas Gift | 1.73× | Kids & Family |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Home Delivery | 2.11× | Food & Beverages |
| Corona (band) | 1.68× | Music & Radio |
| Kodi (software) | 1.91× | Technology & Electronics |
| Volvo V60 | 2.85× | Cars & Mobility |
| Hakkasan | 15.09× | Food & Beverages |
| Gudrun Sjödén | 1.76× | Fashion & Accessoires |
| Oktay Kaynarca | 4.03× | Movies & TV |
| Golem | 1.61× | Technology & Electronics |
| Scratching post | 2.87× | Pets & Animals |
| Carrie (novel) | 2.78× | Literature |
| Corfu (regional unit) | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.38 |
| Pet Ownership | JOY | 1.26 |
| Patriotism | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.08 |
| Community Orientation | OPEN | 1.06 |
| Need for Security | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| Italy | 14.7% |
| United Kingdom | 6.0% |
See Virtual community audiences in other countries
More Technology & Electronics audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Virtual community have in Germany?
Virtual community has an estimated audience of 1,304,875 people in Germany, concentrated in Niedersachsen and Baden-Württemberg.
What is the gender split and age of Virtual community fans?
51.8% of Virtual community fans are female, 48.2% are male, with an average age of 40.0 years.
Which brands do Virtual community fans like most?
Virtual community fans show strongest brand affinity for Rossmann (1.88×), Este, Veneto (2.96×), and Time (magazine) (2.35×) over the country average.
Where do Virtual community fans live in Germany?
Virtual community fans in Germany are most concentrated in Niedersachsen (reach 124,249), Baden-Württemberg (reach 114,504), and Bayern (reach 105,738). These three regions account for the largest share of the active audience.
What other brands do Virtual community fans also like?
Beyond Virtual community itself, the audience over-indexes on Este, Veneto (2.96×), Time (magazine) (2.35×), Saving (1.62×), and Unique Gifts (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Virtual community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.