Rascasse Audience Intelligence

Virtual community Audience in United States

A data profile of the people who buy, follow and care about Virtual community in United States — modelled from more than twelve digital signal sources. Virtual community has an estimated audience of 14,362,024 people in United States.

#67among Touchpoint in United States#117in Technology & Electronics

The average Virtual community fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Pizza Hut, Musical instrument, with strongest over-indexing on Planet Fitness (2.88× the country average).

Demographically, the Virtual community audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virtual community fan in United States is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Technology & Electronics · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virtual community profile in United States.

Audience size
14.4M
in United States
Gender
49.3%♀
50.7% male
Age
36.9
average years
Country rank
#2439
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virtual community fans

49.3% are female, 50.7% are male, average age 36.9.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Virtual community audience in United States
MetricValue
Female49.3%
Male50.7%
Average age36.9
Estimated audience size14,362,024
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Virtual community audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3915%
40-4916%
50+20%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Virtual community audience comes from United States.

Worldwide audience distribution share by country for Virtual community
CountryShare
United States30.6%
Italy14.7%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virtual community audience in United States is strongest.

Fig. 05

Top regions by affinity

Virtual community fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~40K1.42×
02Rhode Island~60K1.26×
03Delaware~50K1.20×
04New Hampshire~70K1.19×
05West Virginia~80K1.16×
06Hawaii~70K1.16×
07Washington, District of Columbia~50K1.16×
08Mississippi~100K1.14×
09Nebraska~80K1.12×
10Idaho~80K1.11×
11Kansas~100K1.08×
12Arkansas~100K1.06×
13Montana~40K1.05×
14New Mexico~70K1.03×
15Maine~50K1.02×
16South Dakota~30K1.02×
17Vermont~30K1.02×
18Alaska~30K1.01×
19Iowa~100K1.00×
20Alabama~200K0.99×
21Louisiana~200K0.99×
22Oklahoma~200K0.99×
23Connecticut~100K0.99×
24Utah~100K0.99×
25Kentucky~200K0.98×
26Nevada~100K0.97×
27South Carolina~200K0.95×
28Oregon~200K0.95×
29Missouri~200K0.94×
30Minnesota~200K0.94×
31Indiana~200K0.93×
32Wisconsin~200K0.93×
33Tennessee~300K0.92×
34Maryland~200K0.92×
35Colorado~200K0.92×
36Arizona~300K0.91×
37Massachusetts~300K0.90×
38Michigan~300K0.89×
39Washington~300K0.89×
40North Carolina~400K0.88×
41New Jersey~300K0.88×
42Virginia~300K0.88×
43Ohio~400K0.87×
44Georgia~400K0.87×
45Pennsylvania~400K0.86×
46Illinois~400K0.86×
47New York~600K0.80×
48Florida~800K0.79×
49Texas~1M0.78×
50California~1M0.69×
Fig. 06

Affinity by region

Affinity by region — Virtual community, United States
0.69×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virtual community audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virtual community audience
#·InterestCategoryAffinity×
01FunimationMovies & TV3.97×
02Virtual realityTechnology & Electronics3.00×
03OtakuLiterature2.98×
04Planet FitnessSports2.88×
05Gaming computerTechnology & Electronics2.67×
06Golf ChannelSports2.62×
07Diaper bagKids & Family2.45×
08ViolinMusic & Radio2.38×
09Anime conventionLiterature2.18×
10PianoMusic & Radio2.17×
11Bass guitarMusic & Radio2.15×
12Acoustic guitarMusic & Radio2.15×
13Electric guitarMusic & Radio1.98×
14Musical instrumentMusic & Radio1.89×
15College basketballSports1.88×
16Pizza HutFood & Beverages1.87×
17NBA FinalsSports1.81×
18Domino's PizzaFood & Beverages1.67×
19SubwayFood & Beverages1.54×
20TMZInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virtual community audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virtual community audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Career OrientationPOWER1.32×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virtual community audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virtual community have in United States?

Virtual community has an estimated audience of 14,362,024 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Virtual community fans?

49.3% of Virtual community fans are female, 50.7% are male, with an average age of 36.9 years.

03

Which brands do Virtual community fans like most?

Virtual community fans show strongest brand affinity for Planet Fitness (2.88×), Pizza Hut (1.87×), and Musical instrument (1.89×) over the country average.

04

Where do Virtual community fans live in United States?

Virtual community fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Virtual community fans also like?

Beyond Virtual community itself, the audience over-indexes on Pizza Hut (1.87×), Musical instrument (1.89×), Golf Channel (2.62×), and Virtual reality (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Virtual community audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Virtual community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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