Virtual community Audience in United States

Virtual community has an estimated audience of 14,362,024 people in United States. 49.3% are female, 50.7% are male, average age 36.9. Top regions: California, Florida, Texas. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, AccuWeather.

The average Virtual community fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (17.29× the country average). Demographically, the Virtual community audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Touchpoint

Demographics of Virtual community fans

Demographic split for Virtual community audience in United States
MetricValue
Female49.3%
Male50.7%
Average age36.9
Estimated audience size14,362,024

Audience persona

The typical Virtual community fan in United States is balanced, around 36.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Virtual community in United States
RegionReachAffinity
California546,7960.35×
Florida343,1230.35×
Texas238,8080.19×
New York203,2630.25×
Mississippi187,2411.58×
Louisiana166,4810.9×
Arkansas166,3421.41×
Oklahoma162,6761.02×
Kentucky160,0980.89×
South Carolina158,7920.73×
Alabama154,9680.77×
West Virginia154,5762.31×
Tennessee147,6340.51×
Indiana142,8150.54×
Kansas142,7761.26×
Idaho142,7431.98×
Missouri138,3120.6×
Hawaii136,3592.21×
Pennsylvania136,0280.28×
Iowa135,5441.15×
North Carolina132,7960.31×
Ohio132,2570.3×
Georgia131,7190.3×
Michigan131,6610.35×
Wisconsin130,9600.61×
Virginia130,6210.37×
North Dakota129,2324.38×
New Hampshire127,3652.25×
Arizona126,1180.43×
Nebraska124,7181.73×
Connecticut124,5290.86×
Nevada123,6660.89×
Rhode Island122,9862.69×
Oregon122,0870.74×
Utah121,3580.94×
Maryland119,9680.49×
New Jersey119,6780.33×
Illinois117,7720.25×
Minnesota117,0070.57×
Massachusetts115,8070.41×
Washington113,0470.39×
Colorado112,7320.5×
Delaware110,1382.78×
Washington, District of Columbia79,5231.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virtual community audience
BrandAffinityCategory
Capital One17.29×Business & Career
Google Maps12.93×Internet & Social Media
Indeed.com12.11×Business & Career
CarGurus16.39×Cars & Mobility
AccuWeather13.9×Home & Garden
Diane Keaton13.12×Movies & TV
DeviantArt14.7×Internet & Social Media
Circle K14.41×Shopping
Bruce Willis14.58×Movies & TV
Beetlejuice9.42×Movies & TV
Billy Bob Thornton16.43×Movies & TV
Aaron Rodgers11.91×Sports
Khan Academy14.88×Business & Career
Google News10.34×News
Enterprise Rent-A-Car10.46×Cars & Mobility
Clint Eastwood14.01×Movies & TV
ICloud14.06×Technology & Electronics
Demi Moore13.88×Movies & TV
Catherine Zeta-Jones17.06×Movies & TV
Matthew McConaughey13.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virtual community audience
TraitClusterScore
Price SensitivityPREMIUM1.19
ExtroversionTHRILL1.16
Need for SecurityCONSERVATISM1.14
Urban LifestyleOPEN1.08
Social Media UsageJOY1.05
PatriotismCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Virtual community
CountryShare
United States30.6%
Italy14.7%
United Kingdom6.0%

See Virtual community audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Virtual community have in United States?

Virtual community has an estimated audience of 14,362,024 people in United States, concentrated in California and Florida.

What is the gender split and age of Virtual community fans?

49.3% of Virtual community fans are female, 50.7% are male, with an average age of 36.9 years.

Which brands do Virtual community fans like most?

Virtual community fans show strongest brand affinity for Capital One (17.29×), Google Maps (12.93×), and Indeed.com (12.11×) over the country average.

Where do Virtual community fans live in United States?

Virtual community fans in United States are most concentrated in California (reach 546,796), Florida (reach 343,123), and Texas (reach 238,808). These three regions account for the largest share of the active audience.

What other brands do Virtual community fans also like?

Beyond Virtual community itself, the audience over-indexes on Google Maps (12.93×), Indeed.com (12.11×), CarGurus (16.39×), and AccuWeather (13.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virtual community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.