A data profile of the people who buy, follow and care about Virtual community in Italy — modelled from more than twelve digital signal sources. Virtual community has an estimated audience of 6,890,094 people in Italy.
Virtual community has an estimated audience of 6,890,094 people in Italy. 54.2% are female, 45.8% are male, average age 46.2. Top brand affinities: Wikipedia, Non-fiction books, TikTok, Luxury yacht, Expensive Taste.
Top brand affinities include Wikipedia, Non-fiction books, TikTok, with strongest over-indexing on Wikipedia (5.57× the country average).
Demographically, the Virtual community audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Virtual community fan in Italy is balanced, around 46.2 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Virtual community profile in Italy.
54.2% are female, 45.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 46.2 |
| Estimated audience size | 6,890,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Virtual community audience comes from Italy.
| Country | Share |
|---|---|
| United States | 30.6% |
| Italy | 14.7% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Virtual community audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-fiction books | Literature | 7.91× | ||
| 02 | Wikipedia | Internet & Social Media | 5.57× | ||
| 03 | Longchamp | Fashion & Accessoires | 5.57× | ||
| 04 | Tod's | Fashion & Accessoires | 4.81× | ||
| 05 | Audemars Piguet | Fashion & Accessoires | 4.53× | ||
| 06 | Satire | Literature | 3.73× | ||
| 07 | Expensive Taste | Business & Career | 3.65× | ||
| 08 | Virtual reality | Technology & Electronics | 3.57× | ||
| 09 | Luxury yacht | Travel & Leisure | 3.25× | ||
| 10 | Fendi | Fashion & Accessoires | 3.08× | ||
| 11 | TikTok | Internet & Social Media | 2.47× | ||
| 12 | Deal of the day | Shopping | 2.32× | ||
| 13 | Subscription business model | Shopping | 2.17× | ||
| 14 | Genetics | Kids & Family | 2.02× | ||
| 15 | Mediaset | Technology & Electronics | 1.90× | ||
| 16 | Musical theatre | Movies & TV | 1.82× | ||
| 17 | TicketOne | Travel & Leisure | 1.71× | ||
| 18 | Singer-songwriter | Music & Radio | 1.67× | ||
| 19 | Innovation | Business & Career | 1.63× | ||
| 20 | Coop | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.71× | |
| Convenience Orientation | PREMIUM | 1.63× | |
| Urban Lifestyle | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Sports Activity | POWER | 0.83× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Virtual community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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