Rascasse Audience Intelligence

Pit-Stop Target Market in Germany

A data profile of the people who buy, follow and care about Pit-Stop in Germany — modelled from more than twelve digital signal sources. Pit-Stop has an estimated audience of 442,180 people in Germany.

#1674among Brand in Germany#590in Cars & Mobility

The average Pit-Stop fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dunlop Tyres, Automobile repair shop, ADAC, with strongest over-indexing on Dunlop Tyres (78.89× the country average).

Demographically, the Pit-Stop audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pit-Stop fan in Germany is more male, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Dunlop Tyres.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pit-Stop profile in Germany.

Audience size
442K
in Germany
Gender
30.5%♀
69.5% male
Age
39.4
average years
Country rank
#12928
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pit-Stop

30.5% are female, 69.5% are male, average age 39.4.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Pit-Stop audience in Germany
MetricValue
Female30.5%
Male69.5%
Average age39.4
Estimated audience size442,180
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Pit-Stop audience in Germany
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Pit-Stop audience comes from Germany.

Worldwide audience distribution share by country for Pit-Stop
CountryShare
United States20.5%
Germany18.6%
Brazil13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pit-Stop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pit-Stop customers by region in Germany
#RegionReachAffinity×
01Sachsen~30K1.30×
02Sachsen-Anhalt~10K1.29×
03Hamburg~10K1.29×
04Berlin~30K1.27×
05Brandenburg~10K1.06×
06Saarland~6K1.04×
07Thüringen~10K1.00×
08Bremen~4K0.99×
09Rheinland-Pfalz~20K0.98×
10Nordrhein-Westfalen~90K0.92×
11Hessen~30K0.89×
12Schleswig-Holstein~10K0.87×
13Mecklenburg-Vorpommern~7K0.83×
14Niedersachsen~40K0.81×
15Baden-Württemberg~50K0.75×
16Bayern~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Pit-Stop, Germany
0.71×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pit-Stop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pit-Stop audience
#·InterestCategoryAffinity×
01Dunlop TyresCars & Mobility78.89×
02PirelliCars & Mobility12.29×
03Car clubCars & Mobility12.19×
04Automobile repair shopCars & Mobility8.41×
05Sandra BullockMovies & TV7.23×
06MichelinCars & Mobility6.85×
07Ryan GoslingMovies & TV6.27×
08Motor oilCars & Mobility5.69×
09Car washCars & Mobility4.63×
10Max VerstappenSports4.52×
11ADACCars & Mobility4.17×
12Electric motorcycles and scootersCars & Mobility4.01×
13In aller FreundschaftMovies & TV3.84×
14Solar energyHome & Garden3.47×
15CarcareCars & Mobility3.10×
16Used carCars & Mobility2.96×
17HyundaiCars & Mobility2.94×
18Aral AGCars & Mobility2.87×
19AutoScout24Cars & Mobility2.23×
20TagesschauMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pit-Stop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pit-Stop audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.21×
Need for SecurityCONSERVATISM1.78×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pit-Stop audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Design AffinityPREMIUM0.69×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pit-Stop's target market in Germany?

Pit-Stop's target market in Germany covers an estimated 442,180 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pit-Stop customers?

30.5% of the Pit-Stop audience are female, 69.5% are male, with an average age of 39.4 years.

03

Which brands do Pit-Stop fans like most?

Pit-Stop fans show strongest brand affinity for Dunlop Tyres (78.89×), Automobile repair shop (8.41×), and ADAC (4.17×) over the country average.

04

Where do Pit-Stop fans live in Germany?

Pit-Stop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pit-Stop fans also like?

Beyond Pit-Stop itself, the audience over-indexes on Automobile repair shop (8.41×), ADAC (4.17×), Sandra Bullock (7.23×), and Solar energy (3.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Pit-Stop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pit-Stop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →