Pit-Stop Audience in Germany
Pit-Stop has an estimated audience of 509,326 people in Germany. 35.8% are female, 64.2% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Generation Iron, MK, Progressive rock, Cocktail, Unique Gifts.
The average Pit-Stop fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Generation Iron, MK, Progressive rock, with strongest over-indexing on Generation Iron (70.86× the country average). Demographically, the Pit-Stop audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Pit-Stop fans
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 43.1 |
| Estimated audience size | 509,326 |
Audience persona
The typical Pit-Stop fan in Germany is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Generation Iron.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,562 | 0.96× |
| Bayern | 59,605 | 0.73× |
| Baden-Württemberg | 47,081 | 0.68× |
| Niedersachsen | 39,215 | 0.79× |
| Hessen | 37,186 | 0.96× |
| Sachsen | 31,482 | 1.26× |
| Berlin | 30,998 | 1.36× |
| Rheinland-Pfalz | 25,481 | 1× |
| Brandenburg | 16,633 | 1.05× |
| Sachsen-Anhalt | 16,386 | 1.24× |
| Hamburg | 16,015 | 1.39× |
| Schleswig-Holstein | 14,705 | 0.8× |
| Thüringen | 11,891 | 0.92× |
| Saarland | 7,368 | 1.18× |
| Mecklenburg-Vorpommern | 6,725 | 0.69× |
| Bremen | 4,240 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Generation Iron | 70.86× | Movies & TV |
| MK | 7.88× | Music & Radio |
| Progressive rock | 2.05× | Music & Radio |
| Cocktail | 1.54× | Food & Beverages |
| Unique Gifts | 1.7× | Shopping |
| Urban Outfitters | 1.93× | Shopping |
| Birthday Gifts | 1.64× | Kids & Family |
| Cuba Gooding Jr. | 5.73× | Movies & TV |
| Metamorphoses | 2.59× | Literature |
| Hays, Kansas | 4.35× | Travel & Leisure |
| Minestrone | 1.81× | Food & Beverages |
| Groningen | 4.45× | Travel & Leisure |
| Computer literacy | 27.92× | Business & Career |
| Icon (magazine) | 1.69× | Arts & Culture |
| TVP Info | 5.51× | Movies & TV |
| KLIX (AM) | 1.59× | Music & Radio |
| Godzilla (1954 film) | 2.93× | Movies & TV |
| Acoustic music | 2.37× | Music & Radio |
| Eden Lake | 2.9× | Movies & TV |
| Keukenhof | 5.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.49 |
| Patriotism | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.32 |
| Quality Awareness | PREMIUM | 1.3 |
| Indulgence | JOY | 1.27 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.1% |
| United States | 20.3% |
| Brazil | 14.0% |
See Pit-Stop audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Pit-Stop have in Germany?
Pit-Stop has an estimated audience of 509,326 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pit-Stop fans?
35.8% of Pit-Stop fans are female, 64.2% are male, with an average age of 43.1 years.
Which brands do Pit-Stop fans like most?
Pit-Stop fans show strongest brand affinity for Generation Iron (70.86×), MK (7.88×), and Progressive rock (2.05×) over the country average.
Where do Pit-Stop fans live in Germany?
Pit-Stop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,562), Bayern (reach 59,605), and Baden-Württemberg (reach 47,081). These three regions account for the largest share of the active audience.
What other brands do Pit-Stop fans also like?
Beyond Pit-Stop itself, the audience over-indexes on MK (7.88×), Progressive rock (2.05×), Cocktail (1.54×), and Unique Gifts (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pit-Stop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.