Rascasse Audience Intelligence

Pit-Stop Target Market in United States

A data profile of the people who buy, follow and care about Pit-Stop in United States — modelled from more than twelve digital signal sources. Pit-Stop has an estimated audience of 487,933 people in United States.

#3814among Brand in United States#1043in Cars & Mobility

The average Pit-Stop fan in United States is 38.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include ADAC, Automobile repair shop, Car club, with strongest over-indexing on ADAC (1207.05× the country average).

Demographically, the Pit-Stop audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pit-Stop fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for ADAC.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pit-Stop profile in United States.

Audience size
488K
in United States
Gender
24.7%♀
75.3% male
Age
38.3
average years
Country rank
#37202
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pit-Stop

24.7% are female, 75.3% are male, average age 38.3.

Fig. 02

Gender split

24.7%
Female
75.3%
Male
Demographic split for Pit-Stop audience in United States
MetricValue
Female24.7%
Male75.3%
Average age38.3
Estimated audience size487,933
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Pit-Stop audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4918%
50+21%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Pit-Stop audience comes from United States.

Worldwide audience distribution share by country for Pit-Stop
CountryShare
United States20.5%
Germany18.6%
Brazil13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pit-Stop audience in United States is strongest.

Fig. 05

Top regions by affinity

Pit-Stop customers by region in United States
#RegionReachAffinity×
01Nevada~20K4.26×
02Wyoming~2K2.76×
03Mississippi~10K2.58×
04Louisiana~20K2.48×
05South Dakota~3K2.47×
06North Carolina~30K1.85×
07Arkansas~7K1.69×
08Ohio~20K1.31×
09New York~40K1.30×
10Oklahoma~7K1.27×
11Montana~2K1.18×
12Georgia~20K1.16×
13Illinois~20K1.15×
14Hawaii~2K1.10×
15North Dakota~1K1.06×
16West Virginia~2K1.00×
17Michigan~10K0.96×
18Idaho~2K0.95×
19Florida~30K0.93×
20Virginia~10K0.93×
21Tennessee~9K0.92×
22Kentucky~6K0.92×
23Connecticut~4K0.92×
24Wisconsin~7K0.91×
25Maine~2K0.89×
26Missouri~7K0.86×
27Alaska<1K0.85×
28South Carolina~6K0.79×
29Delaware~1K0.78×
30Massachusetts~7K0.77×
31Rhode Island~1K0.77×
32New Hampshire~1K0.73×
33Arizona~7K0.69×
34Alabama~5K0.69×
35New Mexico~2K0.69×
36Washington, District of Columbia~1K0.69×
37Nebraska~2K0.68×
38Pennsylvania~10K0.66×
39Utah~3K0.65×
40Kansas~2K0.65×
41Texas~30K0.62×
42Iowa~2K0.61×
43Indiana~5K0.59×
44Oregon~3K0.58×
45Maryland~5K0.57×
46California~30K0.55×
47Washington~5K0.53×
48Colorado~4K0.51×
49Minnesota~3K0.49×
50New Jersey~6K0.45×
Fig. 06

Affinity by region

Affinity by region — Pit-Stop, United States
0.45×1.00×4.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pit-Stop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pit-Stop audience
#·InterestCategoryAffinity×
01ADACCars & Mobility1207.05×
02Firestone TiresCars & Mobility25.38×
03Car clubCars & Mobility13.38×
04Goodyear Tire and Rubber CompanyCars & Mobility13.13×
05Automobile repair shopCars & Mobility10.98×
06Škoda AutoCars & Mobility9.41×
07MichelinCars & Mobility9.14×
08CarcareCars & Mobility7.48×
09Max VerstappenSports7.42×
10Auto showCars & Mobility5.64×
11Family carCars & Mobility5.18×
12Discount TireShopping5.12×
13Antique carCars & Mobility4.93×
14O'Reilly Auto PartsCars & Mobility4.38×
15Solar energyHome & Garden4.17×
16Advance Auto PartsCars & Mobility3.66×
17Renewable energyBusiness & Career3.31×
18AutoZoneCars & Mobility3.04×
19FedExBusiness & Career2.97×
20Mortgage loansBusiness & Career2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pit-Stop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pit-Stop audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Family OrientationCONSERVATISM1.91×
Career OrientationPOWER1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pit-Stop audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Healthy LifestyleBALANCE0.75×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pit-Stop's target market in United States?

Pit-Stop's target market in United States covers an estimated 487,933 people, concentrated in New York and Florida.

02

What is the gender split and age of Pit-Stop customers?

24.7% of the Pit-Stop audience are female, 75.3% are male, with an average age of 38.3 years.

03

Which brands do Pit-Stop fans like most?

Pit-Stop fans show strongest brand affinity for ADAC (1207.05×), Automobile repair shop (10.98×), and Car club (13.38×) over the country average.

04

Where do Pit-Stop fans live in United States?

Pit-Stop fans in United States are most concentrated in New York (reach ~40K), Florida (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pit-Stop fans also like?

Beyond Pit-Stop itself, the audience over-indexes on Automobile repair shop (10.98×), Car club (13.38×), Discount Tire (5.12×), and Firestone Tires (25.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Pit-Stop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pit-Stop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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