Pit-Stop Audience in United States

Pit-Stop has an estimated audience of 489,079 people in United States. 25.7% are female, 74.3% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: ADAC, Car club, Automobile repair shop, Autism Awareness, Diabetes mellitus awareness.

The average Pit-Stop fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include ADAC, Car club, Automobile repair shop, with strongest over-indexing on ADAC (932.43× the country average). Demographically, the Pit-Stop audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Pit-Stop fans

Demographic split for Pit-Stop audience in United States
MetricValue
Female25.7%
Male74.3%
Average age39.4
Estimated audience size489,079

Audience persona

The typical Pit-Stop fan in United States is more male, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for ADAC.

Top regions in United States

Top regions ranked by reach for Pit-Stop in United States
RegionReachAffinity
California38,4870.72×
Texas35,7230.85×
New York31,5221.15×
Florida26,4800.8×
Illinois20,3651.25×
Georgia20,1411.34×
North Carolina19,1781.3×
Ohio18,7411.24×
Louisiana17,7522.81×
Nevada17,5433.71×
Michigan13,9761.09×
Virginia12,5681.05×
Pennsylvania11,3390.69×
Arizona10,8441.09×
Wisconsin9,2891.26×
Tennessee8,2140.84×
Oklahoma7,6321.41×
Mississippi7,6001.89×
South Carolina6,9580.95×
Missouri6,6770.85×
Massachusetts6,2490.65×
Arkansas5,9661.48×
New Jersey5,5760.45×
Indiana5,1910.58×
Washington4,9960.51×
Kentucky4,3190.7×
Alabama4,2800.63×
Oregon4,0950.73×
Maryland4,0910.49×
Connecticut3,9480.8×
Hawaii3,9411.87×
Colorado3,3210.43×
Montana3,1332.31×
Utah2,2640.52×
Minnesota2,1640.31×
West Virginia2,1530.95×
Wyoming2,1322.94×
South Dakota1,9021.68×
Kansas1,8290.47×
New Mexico1,6090.66×
Idaho1,5310.62×
Iowa1,5190.38×
Maine1,3870.79×
North Dakota1,2731.27×
Nebraska1,2380.5×
Washington, District of Columbia7070.48×
New Hampshire6630.34×
Rhode Island4530.29×
Delaware3170.24×
Vermont3100.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pit-Stop audience
BrandAffinityCategory
ADAC932.43×Cars & Mobility
Car club38.58×Cars & Mobility
Automobile repair shop10.21×Cars & Mobility
Autism Awareness9.88×Health
Diabetes mellitus awareness6.7×Health
Google Maps3.9×Internet & Social Media
Kia Sportage19.72×Cars & Mobility
AutoZone3.45×Cars & Mobility
Enterprise Rent-A-Car4.99×Cars & Mobility
Firestone Tires27.53×Cars & Mobility
Singer-songwriter3.26×Music & Radio
Microblogging6.89×Technology & Electronics
O'Reilly Auto Parts4.81×Cars & Mobility
CarGurus4.35×Cars & Mobility
Capital One2.97×Business & Career
Indeed.com2.96×Business & Career
Discount Tire4.41×Shopping
Carcare6.79×Cars & Mobility
Advance Auto Parts4.09×Cars & Mobility
Income tax7.28×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pit-Stop audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
PatriotismCONSERVATISM1.49
Luxury OrientationPREMIUM1.47
Career OrientationPOWER1.45
Risk AppetiteTHRILL1.43
Need for SecurityCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Pit-Stop
CountryShare
Germany21.1%
United States20.3%
Brazil14.0%

See Pit-Stop audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Pit-Stop have in United States?

Pit-Stop has an estimated audience of 489,079 people in United States, concentrated in California and Texas.

What is the gender split and age of Pit-Stop fans?

25.7% of Pit-Stop fans are female, 74.3% are male, with an average age of 39.4 years.

Which brands do Pit-Stop fans like most?

Pit-Stop fans show strongest brand affinity for ADAC (932.43×), Car club (38.58×), and Automobile repair shop (10.21×) over the country average.

Where do Pit-Stop fans live in United States?

Pit-Stop fans in United States are most concentrated in California (reach 38,487), Texas (reach 35,723), and New York (reach 31,522). These three regions account for the largest share of the active audience.

What other brands do Pit-Stop fans also like?

Beyond Pit-Stop itself, the audience over-indexes on Car club (38.58×), Automobile repair shop (10.21×), Autism Awareness (9.88×), and Diabetes mellitus awareness (6.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pit-Stop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.