Fire department Audience in Germany
Fire department has an estimated audience of 4,512,587 people in Germany. 48.5% are female, 51.5% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Israel, Home Office, Saving, Stradivarius.
The average Fire department fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Israel, Home Office, with strongest over-indexing on Progressive rock (3.12× the country average). Demographically, the Fire department audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Fire department fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 39.4 |
| Estimated audience size | 4,512,587 |
Audience persona
The typical Fire department fan in Germany is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 829,708 | 0.84× |
| Bayern | 637,923 | 0.88× |
| Baden-Württemberg | 575,334 | 0.93× |
| Niedersachsen | 482,327 | 1.1× |
| Sachsen | 291,093 | 1.32× |
| Hessen | 267,893 | 0.78× |
| Brandenburg | 186,445 | 1.33× |
| Rheinland-Pfalz | 186,140 | 0.82× |
| Schleswig-Holstein | 182,407 | 1.13× |
| Thüringen | 158,164 | 1.38× |
| Sachsen-Anhalt | 143,708 | 1.23× |
| Mecklenburg-Vorpommern | 143,016 | 1.66× |
| Berlin | 134,260 | 0.67× |
| Hamburg | 76,516 | 0.75× |
| Saarland | 32,343 | 0.58× |
| Bremen | 23,386 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.12× | Music & Radio |
| Israel | 3.03× | Travel & Leisure |
| Home Office | 1.62× | Business & Career |
| Saving | 1.59× | Business & Career |
| Stradivarius | 1.6× | Shopping |
| Zakopane | 12.65× | Travel & Leisure |
| Kuopio | 12.65× | Travel & Leisure |
| Zagreb | 3.33× | Travel & Leisure |
| KLIX (AM) | 1.96× | Music & Radio |
| TVP Info | 6.64× | Movies & TV |
| Pleural effusion | 2.34× | Health |
| Google Analytics | 1.64× | Internet & Social Media |
| Loincloth | 1.81× | Fashion & Accessoires |
| Kalidou Koulibaly | 12.65× | Sports |
| Suhr Guitars | 8.68× | Music & Radio |
| Home Delivery | 1.66× | Food & Beverages |
| Emperor Entertainment Group | 2× | Business & Career |
| Rhodiola | 4.6× | Health |
| Vaani Kapoor | 12.65× | Movies & TV |
| Figure painting (hobby) | 1.93× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Pet Ownership | JOY | 1.25 |
| Tradition | CONSERVATISM | 1.14 |
| Need for Security | CONSERVATISM | 1.1 |
| Community Orientation | OPEN | 1.03 |
| Sports Activity | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.7% |
| Germany | 16.3% |
| Australia | 3.4% |
See Fire department audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fire department have in Germany?
Fire department has an estimated audience of 4,512,587 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fire department fans?
48.5% of Fire department fans are female, 51.5% are male, with an average age of 39.4 years.
Which brands do Fire department fans like most?
Fire department fans show strongest brand affinity for Progressive rock (3.12×), Israel (3.03×), and Home Office (1.62×) over the country average.
Where do Fire department fans live in Germany?
Fire department fans in Germany are most concentrated in Nordrhein-Westfalen (reach 829,708), Bayern (reach 637,923), and Baden-Württemberg (reach 575,334). These three regions account for the largest share of the active audience.
What other brands do Fire department fans also like?
Beyond Fire department itself, the audience over-indexes on Israel (3.03×), Home Office (1.62×), Saving (1.59×), and Stradivarius (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fire department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.