Rascasse Audience Intelligence

Fire department Audience in Germany

A data profile of the people who buy, follow and care about Fire department in Germany — modelled from more than twelve digital signal sources. Fire department has an estimated audience of 4,512,587 people in Germany.

#777among Topic in Germany#96in Home & Garden

The average Fire department fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Matt Damon, Person of Interest (TV series), The Mentalist, with strongest over-indexing on Matt Damon (12.65× the country average).

Demographically, the Fire department audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fire department fan in Germany is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Matt Damon.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fire department profile in Germany.

Audience size
4.5M
in Germany
Gender
48.5%♀
51.5% male
Age
39.4
average years
Country rank
#1249
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fire department fans

48.5% are female, 51.5% are male, average age 39.4.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Fire department audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age39.4
Estimated audience size4,512,587
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Fire department audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3922%
40-4924%
50+17%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Fire department audience comes from Germany.

Worldwide audience distribution share by country for Fire department
CountryShare
United States48.7%
Germany16.3%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fire department audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fire department fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K1.64×
02Thüringen~200K1.42×
03Sachsen~300K1.38×
04Brandenburg~200K1.29×
05Sachsen-Anhalt~100K1.25×
06Niedersachsen~500K1.11×
07Schleswig-Holstein~200K1.10×
08Baden-Württemberg~600K0.98×
09Bayern~600K0.87×
10Nordrhein-Westfalen~800K0.85×
11Rheinland-Pfalz~200K0.82×
12Hamburg~80K0.77×
13Hessen~300K0.76×
14Saarland~40K0.65×
15Berlin~100K0.64×
16Bremen~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Fire department, Germany
0.60×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fire department audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fire department audience
#·InterestCategoryAffinity×
01Matt DamonMovies & TV12.65×
02Person of Interest (TV series)Movies & TV12.65×
03Juliette LewisMovies & TV12.65×
04Elementary (TV series)Movies & TV12.65×
05Blue Bloods (TV series)Movies & TV12.65×
06Mark HarmonMovies & TV12.65×
07Dan StevensMovies & TV12.65×
08Law & OrderMovies & TV12.65×
09Cold CaseMovies & TV12.65×
10NCIS: Los AngelesMovies & TV12.65×
11Mariska HargitayMovies & TV12.65×
12The O.C.Movies & TV12.65×
13The MentalistMovies & TV12.48×
14ColumboMovies & TV11.77×
15Volunteer fire departmentHealth4.05×
16VolunteeringPolitics & Society3.57×
17TagesschauMovies & TV2.69×
18TransfermarktSports2.39×
19Müller (company)Food & Beverages1.80×
20NatureHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fire department audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fire department audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Need for SecurityCONSERVATISM1.63×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fire department audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.66×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fire department have in Germany?

Fire department has an estimated audience of 4,512,587 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fire department fans?

48.5% of Fire department fans are female, 51.5% are male, with an average age of 39.4 years.

03

Which brands do Fire department fans like most?

Fire department fans show strongest brand affinity for Matt Damon (12.65×), Person of Interest (TV series) (12.65×), and The Mentalist (12.48×) over the country average.

04

Where do Fire department fans live in Germany?

Fire department fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Fire department fans also like?

Beyond Fire department itself, the audience over-indexes on Person of Interest (TV series) (12.65×), The Mentalist (12.48×), Tagesschau (2.69×), and Juliette Lewis (12.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Fire department audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fire department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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