Fire department Audience in United States

Fire department logo

Fire department has an estimated audience of 13,497,447 people in United States. 53.7% are female, 46.3% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Israel, Urban Outfitters.

The average Fire department fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Fire department audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Fire department fans

Demographic split for Fire department audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.8
Estimated audience size13,497,447

Audience persona

The typical Fire department fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Fire department in United States
RegionReachAffinity
California1,643,9611.11×
Texas1,179,6991.02×
New York938,2551.24×
Florida703,7040.77×
Pennsylvania643,7941.42×
North Carolina517,3331.27×
Illinois493,2671.1×
Ohio491,8501.18×
Virginia375,6271.14×
Michigan372,4421.06×
Wisconsin371,2571.83×
Washington370,0991.37×
Georgia354,9400.85×
Tennessee282,6191.04×
Colorado270,7861.27×
Indiana262,9451.07×
New Jersey235,6680.69×
Maryland227,4620.98×
South Carolina220,7241.09×
Missouri220,0811.01×
Arizona210,6740.76×
Oklahoma194,3851.3×
Massachusetts187,8020.71×
Minnesota174,7680.9×
Kentucky172,3691.02×
Alabama147,3840.78×
Louisiana146,7630.84×
Connecticut142,2731.05×
Oregon142,0140.92×
Arkansas111,7551×
Iowa110,2350.99×
Mississippi96,4590.87×
Utah93,7410.78×
Kansas91,5710.86×
Nevada89,7180.69×
West Virginia80,8561.29×
Montana69,5191.86×
New Mexico66,4860.98×
Idaho62,4830.92×
Maine56,5751.17×
Nebraska55,9620.83×
New Hampshire47,7540.9×
Rhode Island36,7400.86×
Hawaii34,8320.6×
South Dakota33,5001.07×
Delaware28,0000.75×
Washington, District of Columbia24,6290.61×
Vermont20,4280.86×
Alaska20,1250.7×
Wyoming19,1350.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fire department audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Israel2.63×Travel & Leisure
Urban Outfitters2.18×Shopping
Historic site4.53×Arts & Culture
The Historian16.48×Literature
Alaska1.73×Travel & Leisure
Who Wants to Be a Millionaire?8.47×Movies & TV
Vocal harmony3.87×Music & Radio
Pillow1.78×Home & Garden
Grinch3.12×Movies & TV
Goop4.12×Internet & Social Media
Eurail16.57×Cars & Mobility
Throne of Glass5.44×Literature
Hipster7.03×Politics & Society
Governor of Michigan5.28×Politics & Society
Hibachi5.25×Food & Beverages
Home staging3.43×Home & Garden
Unique Gifts1.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fire department audience
TraitClusterScore
PatriotismCONSERVATISM1.74
Career OrientationPOWER1.4
Family OrientationCONSERVATISM1.16
IndividualismJOY1.12
ExtroversionTHRILL1.12
DIY MentalityTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Fire department
CountryShare
United States48.7%
Germany16.3%
Australia3.4%

See Fire department audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Fire department have in United States?

Fire department has an estimated audience of 13,497,447 people in United States, concentrated in California and Texas.

What is the gender split and age of Fire department fans?

53.7% of Fire department fans are female, 46.3% are male, with an average age of 40.8 years.

Which brands do Fire department fans like most?

Fire department fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Fire department fans live in United States?

Fire department fans in United States are most concentrated in California (reach 1,643,961), Texas (reach 1,179,699), and New York (reach 938,255). These three regions account for the largest share of the active audience.

What other brands do Fire department fans also like?

Beyond Fire department itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), Israel (2.63×), and Urban Outfitters (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fire department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.