Rascasse Audience Intelligence

Fire department Audience in United States

A data profile of the people who buy, follow and care about Fire department in United States — modelled from more than twelve digital signal sources. Fire department has an estimated audience of 13,497,447 people in United States.

#1758among Topic in United States#194in Home & Garden

The average Fire department fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Volunteer fire department, Chuck Norris, Real property, with strongest over-indexing on Volunteer fire department (8.47× the country average).

Demographically, the Fire department audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fire department fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Volunteer fire department.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fire department profile in United States.

Audience size
13.5M
in United States
Gender
53.7%♀
46.3% male
Age
40.8
average years
Country rank
#2622
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fire department fans

53.7% are female, 46.3% are male, average age 40.8.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Fire department audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.8
Estimated audience size13,497,447
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Fire department audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

48.7%

of the worldwide Fire department audience comes from United States.

Worldwide audience distribution share by country for Fire department
CountryShare
United States48.7%
Germany16.3%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fire department audience in United States is strongest.

Fig. 05

Top regions by affinity

Fire department fans by region: top regions in United States
#RegionReachAffinity×
01Montana~70K1.91×
02Wisconsin~300K1.70×
03North Carolina~600K1.52×
04West Virginia~90K1.44×
05Pennsylvania~600K1.39×
06Washington~400K1.34×
07Oklahoma~200K1.27×
08Maine~60K1.23×
09South Carolina~200K1.18×
10Colorado~200K1.15×
11Indiana~300K1.11×
12Ohio~500K1.09×
13New York~800K1.07×
14Illinois~500K1.05×
15Virginia~300K1.05×
16South Dakota~30K1.05×
17Kentucky~200K1.04×
18Wyoming~20K1.04×
19Michigan~400K1.02×
20Tennessee~300K1.02×
21California~1.5M1.00×
22Idaho~70K0.99×
23New Mexico~70K0.99×
24Connecticut~100K0.98×
25Arkansas~100K0.98×
26Missouri~200K0.96×
27Alabama~200K0.95×
28Texas~1M0.94×
29Maryland~200K0.93×
30Iowa~100K0.93×
31Louisiana~200K0.91×
32Oregon~100K0.91×
33Rhode Island~40K0.91×
34Alaska~30K0.91×
35Georgia~400K0.90×
36New Hampshire~50K0.90×
37North Dakota~20K0.88×
38New Jersey~300K0.87×
39Arizona~200K0.87×
40Mississippi~100K0.87×
41Kansas~90K0.87×
42Nebraska~60K0.82×
43Minnesota~200K0.81×
44Florida~700K0.78×
45Delaware~30K0.75×
46Utah~90K0.73×
47Massachusetts~200K0.67×
48Hawaii~40K0.65×
49Washington, District of Columbia~30K0.65×
50Nevada~80K0.64×
Fig. 06

Affinity by region

Affinity by region — Fire department, United States
0.64×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fire department audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fire department audience
#·InterestCategoryAffinity×
01Volunteer fire departmentHealth8.47×
02Stitch!Movies & TV4.54×
03Public securityPolitics & Society3.82×
04Chuck NorrisMovies & TV3.52×
05Real propertyHome & Garden2.70×
06BrewingFood & Beverages2.56×
07Drudge ReportSports2.31×
08Rail transportTravel & Leisure2.16×
09Hardware storeHome & Garden2.12×
10Made in USABusiness & Career1.95×
11Discount TireShopping1.92×
12High schoolBusiness & Career1.87×
13NBA FinalsSports1.76×
14College basketballSports1.72×
15Fox News ChannelMovies & TV1.70×
16United Parcel ServiceBusiness & Career1.66×
17GeneticsKids & Family1.61×
18MenardsHome & Garden1.61×
19Subscription business modelShopping1.60×
20Nonprofit organizationPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fire department audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fire department audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
Career OrientationPOWER1.71×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fire department audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.77×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fire department have in United States?

Fire department has an estimated audience of 13,497,447 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fire department fans?

53.7% of Fire department fans are female, 46.3% are male, with an average age of 40.8 years.

03

Which brands do Fire department fans like most?

Fire department fans show strongest brand affinity for Volunteer fire department (8.47×), Chuck Norris (3.52×), and Real property (2.7×) over the country average.

04

Where do Fire department fans live in United States?

Fire department fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Fire department fans also like?

Beyond Fire department itself, the audience over-indexes on Chuck Norris (3.52×), Real property (2.7×), Brewing (2.56×), and Stitch! (4.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fire department audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fire department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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