Range Rover Evoque Audience in Germany
Range Rover Evoque has an estimated audience of 601,916 people in Germany. 20.9% are female, 79.1% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Land Rover, Hand tool, Welding, SUVs, Range Rover Sport.
The average Range Rover Evoque fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Land Rover, Hand tool, Welding, with strongest over-indexing on Land Rover (3.08× the country average). Demographically, the Range Rover Evoque audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Range Rover Evoque fans
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 40.8 |
| Estimated audience size | 601,916 |
Audience persona
The typical Range Rover Evoque fan in Germany is more male, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Land Rover.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,108 | 1.44× |
| Bayern | 115,856 | 1.2× |
| Baden-Württemberg | 104,101 | 1.27× |
| Hessen | 68,248 | 1.49× |
| Niedersachsen | 56,309 | 0.96× |
| Rheinland-Pfalz | 33,343 | 1.11× |
| Berlin | 28,571 | 1.06× |
| Schleswig-Holstein | 20,302 | 0.94× |
| Hamburg | 19,423 | 1.43× |
| Sachsen | 18,237 | 0.62× |
| Brandenburg | 13,436 | 0.72× |
| Sachsen-Anhalt | 9,303 | 0.6× |
| Thüringen | 8,906 | 0.58× |
| Saarland | 8,057 | 1.09× |
| Mecklenburg-Vorpommern | 6,929 | 0.6× |
| Bremen | 4,624 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Land Rover | 3.08× | Cars & Mobility |
| Hand tool | 2.35× | Home & Garden |
| Welding | 2.81× | Home & Garden |
| SUVs | 1.59× | Cars & Mobility |
| Range Rover Sport | 8.23× | Cars & Mobility |
| Plug-in hybrid | 1.88× | Cars & Mobility |
| Fishing reel | 2.47× | Sports |
| Flight training | 4.03× | Business & Career |
| Engine | 1.6× | Cars & Mobility |
| Newlywed | 5.5× | Kids & Family |
| Auto maintenance | 1.9× | Cars & Mobility |
| Targobank | 1.54× | Business & Career |
| Property finder | 1.63× | Home & Garden |
| Dohuk | 8.04× | Travel & Leisure |
| Carbon dioxide | 1.67× | Business & Career |
| Land Rover Discovery Sport | 9.1× | Cars & Mobility |
| Otaku | 2.17× | Literature |
| Machining | 2.17× | Business & Career |
| Used Cars | 1.57× | Cars & Mobility |
| Plant nursery | 1.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.59 |
| Patriotism | CONSERVATISM | 1.41 |
| Family Orientation | CONSERVATISM | 1.4 |
| Need for Security | CONSERVATISM | 1.35 |
| Quality Awareness | PREMIUM | 1.31 |
| Career Orientation | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 11.6% |
| Italy | 8.4% |
| Brazil | 6.9% |
See Range Rover Evoque audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Range Rover Evoque have in Germany?
Range Rover Evoque has an estimated audience of 601,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Range Rover Evoque fans?
20.9% of Range Rover Evoque fans are female, 79.1% are male, with an average age of 40.8 years.
Which brands do Range Rover Evoque fans like most?
Range Rover Evoque fans show strongest brand affinity for Land Rover (3.08×), Hand tool (2.35×), and Welding (2.81×) over the country average.
Where do Range Rover Evoque fans live in Germany?
Range Rover Evoque fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,108), Bayern (reach 115,856), and Baden-Württemberg (reach 104,101). These three regions account for the largest share of the active audience.
What other brands do Range Rover Evoque fans also like?
Beyond Range Rover Evoque itself, the audience over-indexes on Hand tool (2.35×), Welding (2.81×), SUVs (1.59×), and Range Rover Sport (8.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Range Rover Evoque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.