Rascasse Audience Intelligence

Range Rover Evoque Audience in Germany

A data profile of the people who buy, follow and care about Range Rover Evoque in Germany — modelled from more than twelve digital signal sources. Range Rover Evoque has an estimated audience of 594,813 people in Germany.

#137among Car Model in Germany#471in Cars & Mobility

The average Range Rover Evoque fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Land Rover, Hand tool, Welding, with strongest over-indexing on Land Rover (3.08× the country average).

Demographically, the Range Rover Evoque audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Range Rover Evoque fan in Germany is more male, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Land Rover.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Range Rover Evoque profile in Germany.

Audience size
595K
in Germany
Gender
20.9%♀
79.1% male
Age
40.8
average years
Country rank
#10180
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Range Rover Evoque fans

20.9% are female, 79.1% are male, average age 40.8.

Fig. 02

Gender split

20.9%
Female
79.1%
Male
Demographic split for Range Rover Evoque audience in Germany
MetricValue
Female20.9%
Male79.1%
Average age40.8
Estimated audience size594,813
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Range Rover Evoque audience in Germany
Age bracketShare%
16-1918%
20-2915%
30-3920%
40-4926%
50+22%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Range Rover Evoque audience comes from Germany.

Worldwide audience distribution share by country for Range Rover Evoque
CountryShare
United Kingdom11.1%
Italy10.5%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Range Rover Evoque audience in Germany is strongest.

Fig. 05

Top regions by affinity

Range Rover Evoque fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.44×
02Hessen~70K1.43×
03Nordrhein-Westfalen~200K1.40×
04Baden-Württemberg~100K1.22×
05Bayern~100K1.16×
06Saarland~8K1.13×
07Rheinland-Pfalz~30K1.10×
08Berlin~30K1.01×
09Schleswig-Holstein~20K1.00×
10Niedersachsen~60K0.97×
11Bremen~5K0.92×
12Brandenburg~10K0.75×
13Mecklenburg-Vorpommern~8K0.66×
14Thüringen~10K0.65×
15Sachsen-Anhalt~10K0.64×
16Sachsen~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Range Rover Evoque, Germany
0.63×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Range Rover Evoque audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Range Rover Evoque audience
#·InterestCategoryAffinity×
01Land Rover Discovery SportCars & Mobility9.10×
02Range Rover SportCars & Mobility8.23×
03DohukTravel & Leisure8.04×
04NewlywedKids & Family5.50×
05CadillacCars & Mobility4.06×
06Flight trainingBusiness & Career4.03×
07Land RoverCars & Mobility3.08×
08WeldingHome & Garden2.81×
09Fishing reelSports2.47×
10Hand toolHome & Garden2.35×
11OtakuLiterature2.17×
12MachiningBusiness & Career2.17×
13Auto maintenanceCars & Mobility1.90×
14Plug-in hybridCars & Mobility1.88×
15Carbon dioxideBusiness & Career1.67×
16Property finderHome & Garden1.63×
17EngineCars & Mobility1.60×
18SUVsCars & Mobility1.59×
19Used CarsCars & Mobility1.57×
20TargobankBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Range Rover Evoque audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Range Rover Evoque audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.21×
Quality AwarenessPREMIUM1.21×
TravellingTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Range Rover Evoque audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
Healthy LifestyleBALANCE0.80×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Range Rover Evoque have in Germany?

Range Rover Evoque has an estimated audience of 594,813 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Range Rover Evoque fans?

20.9% of Range Rover Evoque fans are female, 79.1% are male, with an average age of 40.8 years.

03

Which brands do Range Rover Evoque fans like most?

Range Rover Evoque fans show strongest brand affinity for Land Rover (3.08×), Hand tool (2.35×), and Welding (2.81×) over the country average.

04

Where do Range Rover Evoque fans live in Germany?

Range Rover Evoque fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Range Rover Evoque fans also like?

Beyond Range Rover Evoque itself, the audience over-indexes on Hand tool (2.35×), Welding (2.81×), SUVs (1.59×), and Range Rover Sport (8.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Range Rover Evoque audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Range Rover Evoque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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