Range Rover Evoque Audience in United States

Range Rover Evoque logo

Range Rover Evoque has an estimated audience of 630,843 people in United States. 28.0% are female, 72.0% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Land Rover Discovery Sport, Google News, Range Rover Sport, BMW X5 (E70), Mercedes-Benz GLA-Class.

The average Range Rover Evoque fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Land Rover Discovery Sport, Google News, Range Rover Sport, with strongest over-indexing on Land Rover Discovery Sport (471.36× the country average). Demographically, the Range Rover Evoque audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Range Rover Evoque fans

Demographic split for Range Rover Evoque audience in United States
MetricValue
Female28.0%
Male72.0%
Average age36.6
Estimated audience size630,843

Audience persona

The typical Range Rover Evoque fan in United States is more male, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Land Rover Discovery Sport.

Top regions in United States

Top regions ranked by reach for Range Rover Evoque in United States
RegionReachAffinity
California96,5951.39×
Texas73,9391.36×
Florida67,9231.59×
New York49,4051.4×
New Jersey27,5331.72×
Georgia26,5631.37×
Illinois25,5931.22×
Pennsylvania23,1391.09×
North Carolina20,6241.09×
Massachusetts17,8511.44×
Ohio17,5510.9×
Virginia16,8391.1×
Michigan16,0220.97×
Washington14,1501.12×
Maryland13,9741.29×
Arizona13,9591.08×
Tennessee13,3291.05×
Colorado10,8311.09×
Indiana10,3620.9×
South Carolina9,7771.03×
Connecticut9,2371.46×
Louisiana9,0111.11×
Missouri8,9850.88×
Alabama8,8991.01×
Minnesota7,3980.82×
Nevada6,9591.14×
Wisconsin6,8070.72×
Oklahoma6,6370.95×
Kentucky6,2620.79×
Oregon5,7160.79×
Arkansas5,2051×
Utah5,0140.89×
Mississippi4,9800.96×
Kansas4,6170.93×
Iowa3,2750.63×
New Mexico2,8540.9×
Idaho2,7050.86×
Washington, District of Columbia2,4791.31×
Nebraska2,4070.76×
New Hampshire2,3540.95×
West Virginia2,3290.79×
Rhode Island2,2951.14×
Hawaii2,0390.75×
Maine1,8520.82×
Delaware1,8061.04×
Montana9970.57×
South Dakota8610.59×
North Dakota7490.58×
Vermont6940.63×
Wyoming5870.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Range Rover Evoque audience
BrandAffinityCategory
Land Rover Discovery Sport471.36×Cars & Mobility
Google News26.38×News
Range Rover Sport115.89×Cars & Mobility
BMW X5 (E70)76.74×Cars & Mobility
Mercedes-Benz GLA-Class62.08×Cars & Mobility
Jaguar XE173.91×Cars & Mobility
BMW X159.86×Cars & Mobility
Land Rover Discovery96.79×Cars & Mobility
BMW X534.34×Cars & Mobility
Land Rover Defender52.34×Cars & Mobility
Audi Q738.69×Cars & Mobility
Audi Q538.56×Cars & Mobility
Volvo S80146.67×Cars & Mobility
Volvo 200 Series153.65×Cars & Mobility
BMW i844.8×Cars & Mobility
Electric vehicle conversion32.91×Cars & Mobility
Nexon94.87×Games
BMW Z474.31×Cars & Mobility
Used Cars9.9×Cars & Mobility
Audi A636.61×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Range Rover Evoque audience
TraitClusterScore
Luxury OrientationPREMIUM2.37
Family OrientationCONSERVATISM1.85
Quality AwarenessPREMIUM1.73
Design AffinityPREMIUM1.62
IndulgenceJOY1.56
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Range Rover Evoque
CountryShare
United Kingdom11.6%
Italy8.4%
Brazil6.9%

See Range Rover Evoque audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Range Rover Evoque have in United States?

Range Rover Evoque has an estimated audience of 630,843 people in United States, concentrated in California and Texas.

What is the gender split and age of Range Rover Evoque fans?

28.0% of Range Rover Evoque fans are female, 72.0% are male, with an average age of 36.6 years.

Which brands do Range Rover Evoque fans like most?

Range Rover Evoque fans show strongest brand affinity for Land Rover Discovery Sport (471.36×), Google News (26.38×), and Range Rover Sport (115.89×) over the country average.

Where do Range Rover Evoque fans live in United States?

Range Rover Evoque fans in United States are most concentrated in California (reach 96,595), Texas (reach 73,939), and Florida (reach 67,923). These three regions account for the largest share of the active audience.

What other brands do Range Rover Evoque fans also like?

Beyond Range Rover Evoque itself, the audience over-indexes on Google News (26.38×), Range Rover Sport (115.89×), BMW X5 (E70) (76.74×), and Mercedes-Benz GLA-Class (62.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Range Rover Evoque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.