Nexon Audience in United States
Nexon has an estimated audience of 274,837 people in United States. 60.7% are female, 39.3% are male, average age 27.6. Top regions: California, Texas, New York. Top brand affinities: Lie to Me, Jaguar XF, Moby, Range Rover Evoque, Super Size Me.
The average Nexon fan in United States is 27.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lie to Me, Jaguar XF, Moby, with strongest over-indexing on Lie to Me (224.49× the country average). Demographically, the Nexon audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Nexon fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 27.6 |
| Estimated audience size | 274,837 |
Audience persona
The typical Nexon fan in United States is more female, around 27.6 years old, with strong Family Orientation tendencies and a notable affinity for Lie to Me.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,964 | 1.69× |
| Texas | 25,684 | 1.09× |
| New York | 21,704 | 1.41× |
| Florida | 18,849 | 1.01× |
| Oregon | 12,226 | 3.88× |
| Washington | 10,267 | 1.86× |
| Georgia | 7,888 | 0.93× |
| Illinois | 7,763 | 0.85× |
| Pennsylvania | 7,633 | 0.82× |
| North Carolina | 7,444 | 0.9× |
| Ohio | 7,432 | 0.88× |
| Virginia | 7,297 | 1.09× |
| Michigan | 6,171 | 0.86× |
| New Jersey | 6,046 | 0.86× |
| Arizona | 5,911 | 1.05× |
| Tennessee | 5,039 | 0.91× |
| Indiana | 4,733 | 0.94× |
| Massachusetts | 4,458 | 0.82× |
| Missouri | 4,297 | 0.97× |
| Maryland | 4,051 | 0.86× |
| Colorado | 3,792 | 0.88× |
| Kentucky | 3,756 | 1.09× |
| Oklahoma | 3,743 | 1.23× |
| South Carolina | 3,597 | 0.87× |
| Alabama | 3,335 | 0.87× |
| Wisconsin | 3,326 | 0.8× |
| Louisiana | 3,291 | 0.93× |
| Nevada | 3,235 | 1.22× |
| Minnesota | 3,151 | 0.8× |
| Kansas | 2,411 | 1.11× |
| Arkansas | 2,329 | 1.03× |
| Utah | 2,295 | 0.93× |
| Connecticut | 2,282 | 0.83× |
| Mississippi | 1,855 | 0.82× |
| Iowa | 1,697 | 0.75× |
| Hawaii | 1,480 | 1.25× |
| Idaho | 1,292 | 0.94× |
| New Mexico | 1,235 | 0.9× |
| West Virginia | 1,121 | 0.88× |
| Nebraska | 1,112 | 0.81× |
| New Hampshire | 872 | 0.8× |
| Rhode Island | 731 | 0.84× |
| Maine | 719 | 0.73× |
| Alaska | 639 | 1.09× |
| South Dakota | 556 | 0.87× |
| Delaware | 511 | 0.67× |
| Montana | 503 | 0.66× |
| Washington, District of Columbia | 501 | 0.61× |
| North Dakota | 489 | 0.87× |
| Wyoming | 282 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lie to Me | 224.49× | Movies & TV |
| Jaguar XF | 192.31× | Cars & Mobility |
| Moby | 88.19× | Music & Radio |
| Range Rover Evoque | 92.61× | Cars & Mobility |
| Super Size Me | 61.57× | Movies & TV |
| La Scala | 145.92× | Arts & Culture |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Konami | 40.02× | Games |
| Kajol | 63.96× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Range Rover Sport | 41.68× | Cars & Mobility |
| Burn After Reading | 38.64× | Movies & TV |
| Cemex | 86.15× | Business & Career |
| Strategy games | 9.21× | Games |
| Need for Speed | 24.6× | Games |
| Income tax | 13.19× | Business & Career |
| Xavi | 45.45× | Sports |
| Bolero | 17.42× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.72 |
| Patriotism | CONSERVATISM | 1.59 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Early Adopter Mentality | POWER | 1.26 |
| Mindfulness | BALANCE | 1.25 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 47.5% |
| United States | 8.9% |
| South Korea | 8.6% |
See Nexon audiences in other countries
More Video game developer audiences in United States
- GameStop (28,989,335)
- Nintendo (16,314,367)
- Ubisoft (2,940,152)
- Rockstar Games (2,889,235)
- Electronic Arts (1,926,828)
Frequently asked questions
How many fans does Nexon have in United States?
Nexon has an estimated audience of 274,837 people in United States, concentrated in California and Texas.
What is the gender split and age of Nexon fans?
60.7% of Nexon fans are female, 39.3% are male, with an average age of 27.6 years.
Which brands do Nexon fans like most?
Nexon fans show strongest brand affinity for Lie to Me (224.49×), Jaguar XF (192.31×), and Moby (88.19×) over the country average.
Where do Nexon fans live in United States?
Nexon fans in United States are most concentrated in California (reach 50,964), Texas (reach 25,684), and New York (reach 21,704). These three regions account for the largest share of the active audience.
What other brands do Nexon fans also like?
Beyond Nexon itself, the audience over-indexes on Jaguar XF (192.31×), Moby (88.19×), Range Rover Evoque (92.61×), and Super Size Me (61.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nexon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.