Rascasse Audience Intelligence

Nexon Target Market in United States

A data profile of the people who buy, follow and care about Nexon in United States — modelled from more than twelve digital signal sources. Nexon has an estimated audience of 270,431 people in United States.

#14among Video game developer in United States#5290among Brand in United States#1213in Games

The average Nexon fan in United States is 27.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jaguar XF, Moby, Range Rover Evoque, with strongest over-indexing on Jaguar XF (256.11× the country average).

Demographically, the Nexon audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nexon fan in United States is more female, around 27.6 years old, with strong Family Orientation tendencies and a notable affinity for Jaguar XF.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nexon profile in United States.

Audience size
270K
in United States
Gender
60.7%♀
39.3% male
Age
27.6
average years
Country rank
#50959
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nexon

60.7% are female, 39.3% are male, average age 27.6.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Nexon audience in United States
MetricValue
Female60.7%
Male39.3%
Average age27.6
Estimated audience size270,431
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Nexon audience in United States
Age bracketShare%
16-1959%
20-2914%
30-3913%
40-4910%
50+4%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Nexon audience comes from United States.

Worldwide audience distribution share by country for Nexon
CountryShare
India48.1%
United States8.6%
South Korea8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nexon audience in United States is strongest.

Fig. 05

Top regions by affinity

Nexon customers by region in United States
#RegionReachAffinity×
01Oregon~10K3.38×
02Washington~10K1.79×
03California~50K1.76×
04New York~20K1.34×
05Hawaii~2K1.31×
06Nevada~3K1.25×
07Oklahoma~3K1.14×
08Alaska<1K1.13×
09Kansas~2K1.10×
10Virginia~7K1.07×
11Texas~20K1.05×
12Arizona~6K1.05×
13Kentucky~4K1.02×
14Louisiana~4K1.01×
15Utah~2K1.00×
16Florida~20K0.99×
17Arkansas~2K0.99×
18Idaho~1K0.98×
19Georgia~8K0.96×
20West Virginia~1K0.96×
21Missouri~4K0.95×
22North Dakota<1K0.95×
23New Jersey~7K0.94×
24South Dakota<1K0.93×
25Indiana~5K0.92×
26New Mexico~1K0.92×
27Tennessee~5K0.91×
28Maryland~4K0.90×
29Colorado~4K0.90×
30Rhode Island<1K0.90×
31North Carolina~7K0.89×
32Michigan~6K0.89×
33Massachusetts~5K0.89×
34Alabama~3K0.89×
35Connecticut~2K0.89×
36New Hampshire<1K0.89×
37Mississippi~2K0.88×
38Ohio~7K0.87×
39South Carolina~4K0.87×
40Illinois~8K0.86×
41Nebraska~1K0.86×
42Pennsylvania~8K0.85×
43Vermont<1K0.85×
44Minnesota~3K0.84×
45Wisconsin~3K0.83×
46Maine<1K0.83×
47Delaware<1K0.83×
48Iowa~2K0.82×
49Montana<1K0.82×
50Washington, District of Columbia<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Nexon, United States
0.77×1.00×3.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nexon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nexon audience
#·InterestCategoryAffinity×
01Jaguar XFCars & Mobility256.11×
02MobyMusic & Radio105.60×
03La ScalaArts & Culture101.21×
04Range Rover EvoqueCars & Mobility94.87×
05Lie to MeMovies & TV79.74×
06Super Size MeMovies & TV58.82×
07KajolMovies & TV48.03×
08Range Rover SportCars & Mobility44.95×
09Land Rover DiscoveryCars & Mobility41.49×
10Land Rover DefenderCars & Mobility32.07×
11Burn After ReadingMovies & TV25.01×
12Need for SpeedGames22.27×
13Jerry Lee LewisMusic & Radio20.00×
14AdobeTechnology & Electronics19.57×
15Christian PulisicSports18.42×
16A Beautiful Mind (film)Movies & TV18.23×
17BoleroMusic & Radio13.57×
18City carCars & Mobility13.07×
19Strategy gamesGames10.18×
20Mobile gameGames3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nexon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nexon audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.29×
PatriotismCONSERVATISM2.09×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nexon audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Design AffinityPREMIUM0.76×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nexon's target market in United States?

Nexon's target market in United States covers an estimated 270,431 people, concentrated in California and Texas.

02

What is the gender split and age of Nexon customers?

60.7% of the Nexon audience are female, 39.3% are male, with an average age of 27.6 years.

03

Which brands do Nexon fans like most?

Nexon fans show strongest brand affinity for Jaguar XF (256.11×), Moby (105.6×), and Range Rover Evoque (94.87×) over the country average.

04

Where do Nexon fans live in United States?

Nexon fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nexon fans also like?

Beyond Nexon itself, the audience over-indexes on Moby (105.6×), Range Rover Evoque (94.87×), Super Size Me (58.82×), and Lie to Me (79.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game developer audiences in United States

See Nexon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nexon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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