Land Rover Defender Audience in Germany
Land Rover Defender has an estimated audience of 521,564 people in Germany. 16.6% are female, 83.4% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Google Maps, Hornbach, Land Rover, Plant nursery.
The average Land Rover Defender fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Google Maps, Hornbach, with strongest over-indexing on Spiegel Online (1.83× the country average). Demographically, the Land Rover Defender audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Land Rover Defender fans
| Metric | Value |
|---|---|
| Female | 16.6% |
| Male | 83.4% |
| Average age | 40.9 |
| Estimated audience size | 521,564 |
Audience persona
The typical Land Rover Defender fan in Germany is more male, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,871 | 1.14× |
| Bayern | 102,460 | 1.22× |
| Baden-Württemberg | 81,079 | 1.14× |
| Niedersachsen | 54,683 | 1.08× |
| Hessen | 52,085 | 1.31× |
| Rheinland-Pfalz | 27,039 | 1.03× |
| Sachsen | 24,164 | 0.94× |
| Berlin | 22,351 | 0.96× |
| Schleswig-Holstein | 19,403 | 1.04× |
| Hamburg | 16,337 | 1.39× |
| Brandenburg | 13,499 | 0.83× |
| Thüringen | 11,090 | 0.83× |
| Sachsen-Anhalt | 9,115 | 0.67× |
| Mecklenburg-Vorpommern | 7,965 | 0.8× |
| Saarland | 5,684 | 0.89× |
| Bremen | 3,211 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 1.83× | News |
| Google Maps | 1.64× | Internet & Social Media |
| Hornbach | 1.65× | Shopping |
| Land Rover | 3.08× | Cars & Mobility |
| Plant nursery | 2.67× | Home & Garden |
| Hand tool | 2.46× | Home & Garden |
| Welding | 3.04× | Home & Garden |
| RVs | 1.74× | Cars & Mobility |
| Der Tagesspiegel | 2.08× | News |
| Fishing reel | 2.7× | Sports |
| Flight training | 4.4× | Business & Career |
| ADAC | 1.7× | Cars & Mobility |
| Sandro Wagner | 3.91× | Sports |
| Machining | 2.62× | Business & Career |
| Engine | 1.5× | Cars & Mobility |
| Alexander Zverev | 1.82× | Sports |
| Wirtz | 1.61× | Music & Radio |
| Plug-in hybrid | 1.66× | Cars & Mobility |
| Obedience school | 1.64× | Pets & Animals |
| Motorhome | 2× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.81 |
| Quality Awareness | PREMIUM | 1.74 |
| Patriotism | CONSERVATISM | 1.73 |
| Need for Security | CONSERVATISM | 1.6 |
| DIY Mentality | THRILL | 1.49 |
| Early Adopter Mentality | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| United Kingdom | 12.7% |
| Germany | 7.1% |
See Land Rover Defender audiences in other countries
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- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Land Rover Defender have in Germany?
Land Rover Defender has an estimated audience of 521,564 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Land Rover Defender fans?
16.6% of Land Rover Defender fans are female, 83.4% are male, with an average age of 40.9 years.
Which brands do Land Rover Defender fans like most?
Land Rover Defender fans show strongest brand affinity for Spiegel Online (1.83×), Google Maps (1.64×), and Hornbach (1.65×) over the country average.
Where do Land Rover Defender fans live in Germany?
Land Rover Defender fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,871), Bayern (reach 102,460), and Baden-Württemberg (reach 81,079). These three regions account for the largest share of the active audience.
What other brands do Land Rover Defender fans also like?
Beyond Land Rover Defender itself, the audience over-indexes on Google Maps (1.64×), Hornbach (1.65×), Land Rover (3.08×), and Plant nursery (2.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Land Rover Defender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.