Rascasse Audience Intelligence

Land Rover Defender Audience in Germany

A data profile of the people who buy, follow and care about Land Rover Defender in Germany — modelled from more than twelve digital signal sources. Land Rover Defender has an estimated audience of 530,726 people in Germany.

#171among Car type in Germany#159among Car Model in Germany#517in Cars & Mobility

The average Land Rover Defender fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Hornbach, Land Rover, with strongest over-indexing on Google Maps (1.64× the country average).

Demographically, the Land Rover Defender audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Land Rover Defender fan in Germany is more male, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Google Maps.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Land Rover Defender profile in Germany.

Audience size
531K
in Germany
Gender
16.6%♀
83.4% male
Age
40.9
average years
Country rank
#11180
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Land Rover Defender fans

16.6% are female, 83.4% are male, average age 40.9.

Fig. 02

Gender split

16.6%
Female
83.4%
Male
Demographic split for Land Rover Defender audience in Germany
MetricValue
Female16.6%
Male83.4%
Average age40.9
Estimated audience size530,726
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Land Rover Defender audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4927%
50+21%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Land Rover Defender audience comes from Germany.

Worldwide audience distribution share by country for Land Rover Defender
CountryShare
United States15.8%
United Kingdom12.4%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Land Rover Defender audience in Germany is strongest.

Fig. 05

Top regions by affinity

Land Rover Defender fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.32×
02Hessen~50K1.24×
03Bayern~100K1.22×
04Nordrhein-Westfalen~100K1.12×
05Baden-Württemberg~80K1.11×
06Niedersachsen~50K1.07×
07Schleswig-Holstein~20K1.06×
08Rheinland-Pfalz~30K1.04×
09Sachsen~20K0.93×
10Saarland~6K0.93×
11Berlin~20K0.92×
12Thüringen~10K0.90×
13Brandenburg~10K0.87×
14Mecklenburg-Vorpommern~9K0.86×
15Bremen~3K0.78×
16Sachsen-Anhalt~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Land Rover Defender, Germany
0.73×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Land Rover Defender audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Land Rover Defender audience
#·InterestCategoryAffinity×
01Flight trainingBusiness & Career4.40×
02Land RoverCars & Mobility3.08×
03WeldingHome & Garden3.04×
04Fishing reelSports2.70×
05Plant nurseryHome & Garden2.67×
06MachiningBusiness & Career2.62×
07Hand toolHome & Garden2.46×
08Der TagesspiegelNews2.08×
09Udo LindenbergMusic & Radio2.02×
10Junge FreiheitNews1.91×
11Spiegel OnlineNews1.83×
12Alexander ZverevSports1.82×
13RVsCars & Mobility1.74×
14ADACCars & Mobility1.70×
15Christian UlmenMovies & TV1.69×
16Plug-in hybridCars & Mobility1.66×
17HornbachShopping1.65×
18Google MapsInternet & Social Media1.64×
19Obedience schoolPets & Animals1.64×
20EngineCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Land Rover Defender audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Land Rover Defender audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Need for SecurityCONSERVATISM1.17×
Design AffinityPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Land Rover Defender audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.62×
MindfulnessBALANCE0.67×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Land Rover Defender have in Germany?

Land Rover Defender has an estimated audience of 530,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Land Rover Defender fans?

16.6% of Land Rover Defender fans are female, 83.4% are male, with an average age of 40.9 years.

03

Which brands do Land Rover Defender fans like most?

Land Rover Defender fans show strongest brand affinity for Google Maps (1.64×), Hornbach (1.65×), and Land Rover (3.08×) over the country average.

04

Where do Land Rover Defender fans live in Germany?

Land Rover Defender fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Land Rover Defender fans also like?

Beyond Land Rover Defender itself, the audience over-indexes on Hornbach (1.65×), Land Rover (3.08×), Plant nursery (2.67×), and Hand tool (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Land Rover Defender audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Land Rover Defender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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