Rascasse Audience Intelligence

Juice Beauty Target Market in United States

A data profile of the people who buy, follow and care about Juice Beauty in United States — modelled from more than twelve digital signal sources. Juice Beauty has an estimated audience of 468,622 people in United States.

#53among Personal care in United States#3909among Brand in United States#415in Beauty & Wellness

The average Juice Beauty fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Pressed Juicery, Longchamp, Kérastase, with strongest over-indexing on Pressed Juicery (176.78× the country average).

Demographically, the Juice Beauty audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Juice Beauty fan in United States is more female, around 32.5 years old, with strong Indulgence tendencies and a notable affinity for Pressed Juicery.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Juice Beauty profile in United States.

Audience size
469K
in United States
Gender
63.3%♀
36.7% male
Age
32.5
average years
Country rank
#38056
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Juice Beauty

63.3% are female, 36.7% are male, average age 32.5.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Juice Beauty audience in United States
MetricValue
Female63.3%
Male36.7%
Average age32.5
Estimated audience size468,622
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Juice Beauty audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3916%
40-4915%
50+9%
Fig. 04

Worldwide distribution

85.5%

of the worldwide Juice Beauty audience comes from United States.

Worldwide audience distribution share by country for Juice Beauty
CountryShare
United States85.5%
Canada5.6%
Australia3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Juice Beauty audience in United States is strongest.

Fig. 05

Top regions by affinity

Juice Beauty customers by region in United States
#RegionReachAffinity×
01California~80K1.60×
02Oregon~8K1.46×
03Arizona~10K1.36×
04Colorado~9K1.24×
05Washington~10K1.22×
06Iowa~5K1.22×
07Michigan~10K1.20×
08Hawaii~2K1.17×
09New York~30K1.16×
10Idaho~3K1.14×
11Florida~40K1.13×
12Nevada~5K1.13×
13Vermont<1K1.13×
14Pennsylvania~20K1.12×
15Massachusetts~10K1.12×
16Connecticut~5K1.10×
17Montana~1K1.10×
18Illinois~20K1.09×
19New Hampshire~2K1.08×
20New Jersey~10K1.05×
21South Carolina~7K1.05×
22Virginia~10K1.04×
23Minnesota~7K1.01×
24Maine~2K1.01×
25Maryland~8K0.99×
26Wisconsin~7K0.99×
27Rhode Island~1K0.99×
28Delaware~1K0.98×
29North Carolina~10K0.97×
30Tennessee~9K0.97×
31Alaska<1K0.95×
32Utah~4K0.94×
33South Dakota~1K0.93×
34New Mexico~2K0.92×
35North Dakota<1K0.92×
36West Virginia~2K0.90×
37Nebraska~2K0.89×
38Georgia~10K0.88×
39Washington, District of Columbia~1K0.87×
40Ohio~10K0.86×
41Texas~30K0.85×
42Oklahoma~4K0.84×
43Mississippi~3K0.84×
44Arkansas~3K0.84×
45Kansas~3K0.84×
46Indiana~7K0.83×
47Alabama~5K0.83×
48Kentucky~5K0.82×
49Louisiana~5K0.81×
50Missouri~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Juice Beauty, United States
0.80×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Juice Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Juice Beauty audience
#·InterestCategoryAffinity×
01Pressed JuiceryFood & Beverages176.78×
02WeledaBeauty & Wellness83.38×
03Lotus EliseCars & Mobility75.51×
04LongchampFashion & Accessoires59.86×
05KérastaseBeauty & Wellness56.62×
06RuffleButtsKids & Family54.67×
07Bank holidayPolitics & Society52.76×
08Lotus EvoraCars & Mobility52.41×
09La Roche-PosayBeauty & Wellness25.77×
10CosmoProfBeauty & Wellness22.23×
11Rick OwensFashion & Accessoires21.79×
12Jamba JuiceFood & Beverages19.50×
13Hair CutteryBeauty & Wellness15.49×
14Kiehl'sBeauty & Wellness13.86×
15CVS PharmacyShopping13.08×
16BB creamBeauty & Wellness12.00×
17ChainsawHome & Garden11.12×
18WalgreensShopping10.20×
19Lip balmBeauty & Wellness9.16×
20Target CorporationShopping3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Juice Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Juice Beauty audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.21×
Luxury OrientationPREMIUM2.42×
Convenience OrientationPREMIUM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Juice Beauty audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.64×
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Juice Beauty's target market in United States?

Juice Beauty's target market in United States covers an estimated 468,622 people, concentrated in California and Florida.

02

What is the gender split and age of Juice Beauty customers?

63.3% of the Juice Beauty audience are female, 36.7% are male, with an average age of 32.5 years.

03

Which brands do Juice Beauty fans like most?

Juice Beauty fans show strongest brand affinity for Pressed Juicery (176.78×), Longchamp (59.86×), and Kérastase (56.62×) over the country average.

04

Where do Juice Beauty fans live in United States?

Juice Beauty fans in United States are most concentrated in California (reach ~80K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Juice Beauty fans also like?

Beyond Juice Beauty itself, the audience over-indexes on Longchamp (59.86×), Kérastase (56.62×), CVS Pharmacy (13.08×), and Walgreens (10.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Juice Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Juice Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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