Juice Beauty Audience in United States

Juice Beauty has an estimated audience of 472,410 people in United States. 63.3% are female, 36.7% are male, average age 32.5. Top regions: California, Florida, Texas. Top brand affinities: Hair Cuttery, Longchamp, Kérastase, Weleda, La Roche-Posay.

The average Juice Beauty fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hair Cuttery, Longchamp, Kérastase, with strongest over-indexing on Hair Cuttery (85.49× the country average). Demographically, the Juice Beauty audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Juice Beauty fans

Demographic split for Juice Beauty audience in United States
MetricValue
Female63.3%
Male36.7%
Average age32.5
Estimated audience size472,410

Audience persona

The typical Juice Beauty fan in United States is more female, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair Cuttery.

Top regions in United States

Top regions ranked by reach for Juice Beauty in United States
RegionReachAffinity
California92,5011.78×
Florida36,8921.15×
Texas36,6800.9×
New York34,9101.32×
Illinois18,5331.18×
Pennsylvania17,2441.08×
Michigan14,7351.19×
North Carolina14,3431.01×
New Jersey13,8031.15×
Arizona13,5601.41×
Georgia12,8750.88×
Virginia12,4331.08×
Washington12,4031.31×
Ohio12,0870.83×
Massachusetts11,7151.26×
Tennessee9,5601.01×
Colorado9,1181.22×
Oregon8,1441.5×
Maryland7,9150.97×
South Carolina7,7011.08×
Indiana7,0490.82×
Minnesota6,9481.03×
Wisconsin6,4960.91×
Missouri5,6780.75×
Connecticut5,5991.18×
Nevada5,1671.13×
Alabama5,1120.77×
Iowa4,6701.2×
Kentucky4,6550.79×
Louisiana4,4340.73×
Oklahoma4,1340.79×
Utah4,0330.95×
Hawaii2,8321.39×
Idaho2,7561.16×
Kansas2,6520.71×
Arkansas2,6420.68×
Mississippi2,4710.63×
Nebraska1,9810.84×
New Mexico1,8800.79×
New Hampshire1,8050.97×
Maine1,5620.92×
West Virginia1,5490.7×
Rhode Island1,3820.92×
Montana1,3141×
Delaware1,2110.93×
Washington, District of Columbia1,0880.77×
Vermont1,0351.25×
Alaska7920.78×
South Dakota7780.71×
North Dakota6000.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Juice Beauty audience
BrandAffinityCategory
Hair Cuttery85.49×Beauty & Wellness
Longchamp71.98×Fashion & Accessoires
Kérastase53.26×Beauty & Wellness
Weleda113.59×Beauty & Wellness
La Roche-Posay35.65×Beauty & Wellness
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
CVS Pharmacy8.48×Shopping
Walgreens6.35×Shopping
Mahjong31.35×Games
Kiehl's18.13×Beauty & Wellness
Microblogging12.67×Technology & Electronics
Elizabeth Taylor16.54×Movies & TV
Singer-songwriter5.51×Music & Radio
Google Maps5.28×Internet & Social Media
Indeed.com5.15×Business & Career
Rick Owens19.97×Fashion & Accessoires
Bioderma26.15×Beauty & Wellness
Lip balm11.88×Beauty & Wellness
Aesop23.25×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Juice Beauty audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
SustainabilityBALANCE2.11
DIY MentalityTHRILL1.97
IndulgenceJOY1.96
Design AffinityPREMIUM1.96
Healthy LifestyleBALANCE1.74

Worldwide distribution

Worldwide audience distribution share by country for Juice Beauty
CountryShare
United States85.5%
Canada5.6%
Australia3.9%

See Juice Beauty audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Juice Beauty have in United States?

Juice Beauty has an estimated audience of 472,410 people in United States, concentrated in California and Florida.

What is the gender split and age of Juice Beauty fans?

63.3% of Juice Beauty fans are female, 36.7% are male, with an average age of 32.5 years.

Which brands do Juice Beauty fans like most?

Juice Beauty fans show strongest brand affinity for Hair Cuttery (85.49×), Longchamp (71.98×), and Kérastase (53.26×) over the country average.

Where do Juice Beauty fans live in United States?

Juice Beauty fans in United States are most concentrated in California (reach 92,501), Florida (reach 36,892), and Texas (reach 36,680). These three regions account for the largest share of the active audience.

What other brands do Juice Beauty fans also like?

Beyond Juice Beauty itself, the audience over-indexes on Longchamp (71.98×), Kérastase (53.26×), Weleda (113.59×), and La Roche-Posay (35.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Juice Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.