Bank holiday Audience in United States
Bank holiday has an estimated audience of 345,674 people in United States. 60.8% are female, 39.2% are male, average age 37.3. Top regions: Texas, California, New York. Top brand affinities: Insônia, Blade (film), IMVU, Five Below, Pressed Juicery.
The average Bank holiday fan in United States is 37.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Insônia, Blade (film), IMVU, with strongest over-indexing on Insônia (43.24× the country average). Demographically, the Bank holiday audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Bank holiday fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 37.3 |
| Estimated audience size | 345,674 |
Audience persona
The typical Bank holiday fan in United States is more female, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Insônia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 40,783 | 1.37× |
| California | 37,829 | 1× |
| New York | 30,916 | 1.6× |
| Florida | 29,431 | 1.26× |
| North Carolina | 13,940 | 1.34× |
| Illinois | 13,903 | 1.21× |
| Georgia | 12,880 | 1.21× |
| Pennsylvania | 12,466 | 1.07× |
| Ohio | 11,055 | 1.04× |
| New Jersey | 9,948 | 1.13× |
| Michigan | 9,566 | 1.06× |
| Virginia | 8,986 | 1.07× |
| Tennessee | 8,163 | 1.18× |
| Washington | 7,200 | 1.04× |
| Missouri | 6,691 | 1.2× |
| Arizona | 6,643 | 0.94× |
| Massachusetts | 6,327 | 0.93× |
| Colorado | 6,275 | 1.15× |
| Indiana | 6,175 | 0.98× |
| South Carolina | 5,558 | 1.07× |
| Louisiana | 5,209 | 1.17× |
| Maryland | 5,154 | 0.87× |
| Wisconsin | 5,027 | 0.97× |
| Minnesota | 4,601 | 0.93× |
| Kentucky | 4,396 | 1.01× |
| Alabama | 4,327 | 0.9× |
| Oklahoma | 4,102 | 1.07× |
| Oregon | 3,922 | 0.99× |
| Utah | 3,593 | 1.16× |
| Mississippi | 3,288 | 1.15× |
| Connecticut | 3,210 | 0.93× |
| Kansas | 3,174 | 1.16× |
| Nevada | 3,003 | 0.9× |
| Arkansas | 2,967 | 1.04× |
| Iowa | 2,886 | 1.01× |
| Nebraska | 2,062 | 1.19× |
| Idaho | 1,560 | 0.9× |
| West Virginia | 1,227 | 0.76× |
| Washington, District of Columbia | 1,225 | 1.18× |
| New Mexico | 1,193 | 0.69× |
| Delaware | 1,018 | 1.07× |
| New Hampshire | 999 | 0.73× |
| Maine | 895 | 0.72× |
| Rhode Island | 816 | 0.74× |
| Montana | 804 | 0.84× |
| Hawaii | 713 | 0.48× |
| South Dakota | 595 | 0.74× |
| North Dakota | 567 | 0.8× |
| Alaska | 533 | 0.72× |
| Vermont | 384 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Insônia | 43.24× | Travel & Leisure |
| Blade (film) | 43.42× | Movies & TV |
| IMVU | 66.54× | Internet & Social Media |
| Five Below | 8.99× | Shopping |
| Pressed Juicery | 45.75× | Food & Beverages |
| Juice Beauty | 52.76× | Beauty & Wellness |
| Jesus | 4.71× | Politics & Society |
| Forest ecology | 12.04× | Home & Garden |
| Calypso music | 26.36× | Music & Radio |
| Childbirth | 4.54× | Kids & Family |
| God | 3.45× | Politics & Society |
| Public holiday | 21.08× | Travel & Leisure |
| Americas | 3.93× | Travel & Leisure |
| Prayer | 4.89× | Politics & Society |
| Soft Surroundings | 26.23× | Shopping |
| Music of Ireland | 20.1× | Music & Radio |
| Contemporary Christian music | 5.66× | Music & Radio |
| Teacher | 3.72× | Business & Career |
| Ethnic groups | 5.65× | Politics & Society |
| Cognition | 3.98× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.45 |
| Risk Appetite | THRILL | 1.81 |
| Design Affinity | PREMIUM | 1.66 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Early Adopter Mentality | POWER | 1.41 |
| Need for Security | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 61.6% |
| United States | 8.4% |
| Ireland | 5.0% |
See Bank holiday audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Bank holiday have in United States?
Bank holiday has an estimated audience of 345,674 people in United States, concentrated in Texas and California.
What is the gender split and age of Bank holiday fans?
60.8% of Bank holiday fans are female, 39.2% are male, with an average age of 37.3 years.
Which brands do Bank holiday fans like most?
Bank holiday fans show strongest brand affinity for Insônia (43.24×), Blade (film) (43.42×), and IMVU (66.54×) over the country average.
Where do Bank holiday fans live in United States?
Bank holiday fans in United States are most concentrated in Texas (reach 40,783), California (reach 37,829), and New York (reach 30,916). These three regions account for the largest share of the active audience.
What other brands do Bank holiday fans also like?
Beyond Bank holiday itself, the audience over-indexes on Blade (film) (43.42×), IMVU (66.54×), Five Below (8.99×), and Pressed Juicery (45.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bank holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.