Rascasse Audience Intelligence

Bank holiday Audience in United States

A data profile of the people who buy, follow and care about Bank holiday in United States — modelled from more than twelve digital signal sources. Bank holiday has an estimated audience of 345,674 people in United States.

#12908among Topic in United States#2492in Politics & Society

The average Bank holiday fan in United States is 37.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Insônia, Blade (film), IMVU, with strongest over-indexing on Insônia (43.24× the country average).

Demographically, the Bank holiday audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bank holiday fan in United States is more female, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Insônia.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bank holiday profile in United States.

Audience size
346K
in United States
Gender
60.8%♀
39.2% male
Age
37.3
average years
Country rank
#44926
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bank holiday fans

60.8% are female, 39.2% are male, average age 37.3.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Bank holiday audience in United States
MetricValue
Female60.8%
Male39.2%
Average age37.3
Estimated audience size345,674
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Bank holiday audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3918%
40-4916%
50+19%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Bank holiday audience comes from United States.

Worldwide audience distribution share by country for Bank holiday
CountryShare
United Kingdom61.5%
United States8.4%
Ireland5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bank holiday audience in United States is strongest.

Fig. 05

Top regions by affinity

Bank holiday fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.54×
02Texas~40K1.29×
03North Carolina~10K1.28×
04Missouri~7K1.22×
05Nebraska~2K1.20×
06Mississippi~3K1.18×
07Kansas~3K1.17×
08Illinois~10K1.16×
09Florida~30K1.15×
10Louisiana~5K1.13×
11New Jersey~10K1.12×
12Tennessee~8K1.12×
13Arkansas~3K1.12×
14Georgia~10K1.10×
15Colorado~6K1.07×
16Kentucky~5K1.07×
17Utah~3K1.07×
18Delaware~1K1.07×
19Oklahoma~4K1.06×
20Ohio~10K1.05×
21South Carolina~5K1.04×
22Washington, District of Columbia~1K1.04×
23Pennsylvania~10K1.03×
24Virginia~9K1.03×
25Iowa~3K1.02×
26Michigan~9K1.00×
27Minnesota~5K0.99×
28Alabama~5K0.99×
29Washington~7K0.97×
30Indiana~6K0.97×
31Wisconsin~5K0.97×
32Idaho~2K0.96×
33Montana<1K0.96×
34California~40K0.95×
35Connecticut~3K0.95×
36North Dakota<1K0.95×
37Oregon~4K0.92×
38Nevada~3K0.92×
39Arizona~6K0.91×
40Massachusetts~6K0.90×
41Maryland~5K0.90×
42South Dakota<1K0.90×
43Alaska<1K0.90×
44Rhode Island<1K0.86×
45Vermont<1K0.86×
46West Virginia~1K0.85×
47New Hampshire~1K0.84×
48Maine~1K0.84×
49New Mexico~1K0.79×
50Hawaii~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Bank holiday, United States
0.78×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bank holiday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bank holiday audience
#·InterestCategoryAffinity×
01IMVUInternet & Social Media66.54×
02Juice BeautyBeauty & Wellness52.76×
03Pressed JuiceryFood & Beverages45.75×
04Blade (film)Movies & TV43.42×
05InsôniaTravel & Leisure43.24×
06Calypso musicMusic & Radio26.36×
07Soft SurroundingsShopping26.23×
08Public holidayTravel & Leisure21.08×
09Music of IrelandMusic & Radio20.10×
10Forest ecologyHome & Garden12.04×
11Five BelowShopping8.99×
12Contemporary Christian musicMusic & Radio5.66×
13Ethnic groupsPolitics & Society5.65×
14PrayerPolitics & Society4.89×
15JesusPolitics & Society4.71×
16ChildbirthKids & Family4.54×
17CognitionHealth3.98×
18AmericasTravel & Leisure3.93×
19TeacherBusiness & Career3.72×
20GodPolitics & Society3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bank holiday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bank holiday audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE4.40×
MindfulnessBALANCE2.81×
ExtroversionTHRILL2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bank holiday audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Risk AppetiteTHRILL0.99×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bank holiday have in United States?

Bank holiday has an estimated audience of 345,674 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bank holiday fans?

60.8% of Bank holiday fans are female, 39.2% are male, with an average age of 37.3 years.

03

Which brands do Bank holiday fans like most?

Bank holiday fans show strongest brand affinity for Insônia (43.24×), Blade (film) (43.42×), and IMVU (66.54×) over the country average.

04

Where do Bank holiday fans live in United States?

Bank holiday fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bank holiday fans also like?

Beyond Bank holiday itself, the audience over-indexes on Blade (film) (43.42×), IMVU (66.54×), Five Below (8.99×), and Pressed Juicery (45.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Bank holiday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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