Insônia Audience in United States

Insônia has an estimated audience of 4,782,661 people in United States. 67.6% are female, 32.4% are male, average age 44.1. Top regions: Florida, California, Texas. Top brand affinities: PSV Eindhoven, Planet Fitness, Diaper bag, Bank holiday, Peter Thiel.

The average Insônia fan in United States is 44.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include PSV Eindhoven, Planet Fitness, Diaper bag, with strongest over-indexing on PSV Eindhoven (54.32× the country average). Demographically, the Insônia audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Insônia fans

Demographic split for Insônia audience in United States
MetricValue
Female67.6%
Male32.4%
Average age44.1
Estimated audience size4,782,661

Audience persona

The typical Insônia fan in United States is more female, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Insônia in United States
RegionReachAffinity
Florida281,7420.87×
California253,8460.48×
Texas218,4980.53×
New York181,2080.68×
Massachusetts156,8991.67×
Pennsylvania118,5680.74×
Georgia89,2290.61×
New Jersey85,9850.71×
North Carolina84,5060.59×
Illinois79,7810.5×
Ohio70,5890.48×
Connecticut66,4641.39×
Virginia64,3530.55×
Michigan54,0540.43×
Mississippi46,1241.17×
Louisiana44,4270.72×
Maryland41,8650.51×
Alabama41,3550.62×
Arkansas40,9761.04×
Oklahoma40,0720.75×
Kentucky39,4370.66×
Tennessee39,3980.41×
West Virginia38,0771.71×
South Carolina36,1070.5×
Indiana35,1800.4×
Kansas35,1710.93×
Idaho35,1621.47×
Washington34,8090.36×
Missouri34,0710.44×
Hawaii33,5901.63×
Iowa33,3890.85×
Montana33,1242.5×
Nevada33,0020.71×
South Dakota32,6952.96×
Wisconsin32,2600.45×
North Dakota31,8343.24×
New Hampshire31,3741.66×
Arizona31,0670.32×
Nebraska30,7221.28×
New Mexico30,5621.27×
Rhode Island30,2951.99×
Maine30,2771.77×
Oregon30,0740.55×
Utah29,8940.7×
Minnesota28,8230.42×
Colorado27,7700.37×
Delaware27,1312.06×
Washington, District of Columbia19,5891.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insônia audience
BrandAffinityCategory
PSV Eindhoven54.32×Sports
Planet Fitness4.2×Sports
Diaper bag5.93×Kids & Family
Bank holiday46.48×Politics & Society
Peter Thiel9.91×Business & Career
Obsessed (2009 film)9.91×Movies & TV
Beard oil14.37×Beauty & Wellness
YouTube Music3.93×Internet & Social Media
Brazil national football team10.13×Sports
Clarinet5.17×Music & Radio
Hormone4.49×Health
Bass guitar2.82×Music & Radio
Funko5.93×Kids & Family
Brookes Brothers8.94×Music & Radio
Golf Channel3.14×Sports
Zoom!3.76×Business & Career
Saxophone4.88×Music & Radio
Hiking trails4.68×Sports
Universal Studios5.52×Movies & TV
The Breakfast Club3.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insônia audience
TraitClusterScore
Early Adopter MentalityPOWER1.29
Design AffinityPREMIUM1.29
Quality AwarenessPREMIUM1.24
Luxury OrientationPREMIUM1.09
Healthy LifestyleBALANCE1.07
Price SensitivityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Insônia
CountryShare
United States23.4%
Brazil17.1%
United Kingdom5.4%

See Insônia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Insônia have in United States?

Insônia has an estimated audience of 4,782,661 people in United States, concentrated in Florida and California.

What is the gender split and age of Insônia fans?

67.6% of Insônia fans are female, 32.4% are male, with an average age of 44.1 years.

Which brands do Insônia fans like most?

Insônia fans show strongest brand affinity for PSV Eindhoven (54.32×), Planet Fitness (4.2×), and Diaper bag (5.93×) over the country average.

Where do Insônia fans live in United States?

Insônia fans in United States are most concentrated in Florida (reach 281,742), California (reach 253,846), and Texas (reach 218,498). These three regions account for the largest share of the active audience.

What other brands do Insônia fans also like?

Beyond Insônia itself, the audience over-indexes on Planet Fitness (4.2×), Diaper bag (5.93×), Bank holiday (46.48×), and Peter Thiel (9.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Insônia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.