Rascasse Audience Intelligence

Insônia Audience in United States

A data profile of the people who buy, follow and care about Insônia in United States — modelled from more than twelve digital signal sources. Insônia has an estimated audience of 4,782,661 people in United States.

#491among POI in United States#590in Travel & Leisure

The average Insônia fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Peter Thiel, Bank holiday, with strongest over-indexing on Obsessed (2009 film) (9.91× the country average).

Demographically, the Insônia audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Insônia fan in United States is more female, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Obsessed (2009 film).

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insônia profile in United States.

Audience size
4.8M
in United States
Gender
67.6%♀
32.4% male
Age
44.1
average years
Country rank
#6957
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insônia fans

67.6% are female, 32.4% are male, average age 44.1.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Insônia audience in United States
MetricValue
Female67.6%
Male32.4%
Average age44.1
Estimated audience size4,782,661
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Insônia audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3918%
40-4927%
50+30%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Insônia audience comes from United States.

Worldwide audience distribution share by country for Insônia
CountryShare
United States23.4%
Brazil17.1%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insônia audience in United States is strongest.

Fig. 05

Top regions by affinity

Insônia fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K1.34×
02Massachusetts~100K1.30×
03South Dakota~10K1.23×
04Rhode Island~20K1.20×
05Montana~20K1.19×
06Alaska~10K1.19×
07Connecticut~60K1.17×
08Delaware~20K1.16×
09Maine~20K1.13×
10West Virginia~20K1.11×
11New Hampshire~20K1.10×
12Hawaii~20K1.09×
13Washington, District of Columbia~20K1.09×
14Vermont~9K1.09×
15Idaho~30K1.08×
16New Mexico~30K1.06×
17Nebraska~30K1.05×
18Mississippi~40K1.04×
19Arkansas~40K1.02×
20Kansas~40K0.99×
21Iowa~40K0.97×
22Oklahoma~50K0.96×
23Louisiana~60K0.94×
24Kentucky~60K0.94×
25Nevada~40K0.94×
26Utah~40K0.94×
27Alabama~60K0.92×
28Oregon~50K0.92×
29South Carolina~70K0.91×
30Wisconsin~60K0.90×
31Missouri~70K0.89×
32Minnesota~60K0.89×
33Florida~300K0.88×
34Tennessee~80K0.88×
35Indiana~80K0.88×
36Maryland~70K0.88×
37Colorado~70K0.88×
38New Jersey~100K0.87×
39Arizona~80K0.87×
40Pennsylvania~100K0.86×
41Washington~80K0.85×
42Georgia~100K0.84×
43North Carolina~100K0.84×
44Michigan~100K0.84×
45Virginia~100K0.84×
46Ohio~100K0.82×
47Illinois~100K0.80×
48New York~200K0.78×
49Texas~300K0.71×
50California~300K0.66×
Fig. 06

Affinity by region

Affinity by region — Insônia, United States
0.66×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insônia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insônia audience
#·InterestCategoryAffinity×
01Bank holidayPolitics & Society43.24×
02Beard oilBeauty & Wellness12.65×
03Obsessed (2009 film)Movies & TV9.91×
04Peter ThielBusiness & Career9.91×
05Brookes BrothersMusic & Radio9.91×
06Bryan AdamsMusic & Radio9.91×
07Brazil national football teamSports9.81×
08DucatiCars & Mobility5.70×
09Zoom!Business & Career4.57×
10Kyle BuschSports4.56×
11Diaper bagKids & Family3.52×
12HormoneHealth3.37×
13Planet FitnessSports2.89×
14YouTube MusicInternet & Social Media2.86×
15American ExpressBusiness & Career2.58×
16InnovationBusiness & Career2.50×
17PharmacyBusiness & Career2.25×
18United Parcel ServiceBusiness & Career2.05×
19Nonprofit organizationPolitics & Society1.66×
20Health careBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insônia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insônia audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.35×
Convenience OrientationPREMIUM1.31×
TravellingTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insônia audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Pet OwnershipJOY0.90×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insônia have in United States?

Insônia has an estimated audience of 4,782,661 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Insônia fans?

67.6% of Insônia fans are female, 32.4% are male, with an average age of 44.1 years.

03

Which brands do Insônia fans like most?

Insônia fans show strongest brand affinity for Obsessed (2009 film) (9.91×), Peter Thiel (9.91×), and Bank holiday (43.24×) over the country average.

04

Where do Insônia fans live in United States?

Insônia fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Insônia fans also like?

Beyond Insônia itself, the audience over-indexes on Peter Thiel (9.91×), Bank holiday (43.24×), Planet Fitness (2.89×), and Kyle Busch (4.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Insônia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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