A data profile of the people who buy, follow and care about Insônia in Brazil — modelled from more than twelve digital signal sources. Insônia has an estimated audience of 3,496,824 people in Brazil.
Insônia has an estimated audience of 3,496,824 people in Brazil. 72.1% are female, 27.9% are male, average age 44.1. Top brand affinities: Medicine, Instagram, Employment website, Rock music, T-Mobile.
Top brand affinities include Medicine, Instagram, Employment website, with strongest over-indexing on Medicine (1.83× the country average).
Demographically, the Insônia audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Insônia fan in Brazil is more female, around 44.1 years old, with strong Community Orientation tendencies and a notable affinity for Medicine.
The key figures that characterise the Insônia profile in Brazil.
72.1% are female, 27.9% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 44.1 |
| Estimated audience size | 3,496,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Insônia audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 17.1% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Insônia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | T-Mobile | Technology & Electronics | 14.01× | ||
| 02 | Diet soda | Food & Beverages | 8.80× | ||
| 03 | Primark | Shopping | 7.96× | ||
| 04 | Employment website | Business & Career | 6.97× | ||
| 05 | Diabetes mellitus type 2 awareness | Health | 6.49× | ||
| 06 | Augusto Cury | Health | 5.36× | ||
| 07 | Career development | Business & Career | 4.97× | ||
| 08 | Local news | News | 3.76× | ||
| 09 | Comedy club | Movies & TV | 3.65× | ||
| 10 | Hardware store | Home & Garden | 3.59× | ||
| 11 | Film festival | Movies & TV | 3.39× | ||
| 12 | Ligue 1 | Sports | 3.32× | ||
| 13 | Internet & Social Media | 2.82× | |||
| 14 | JusBrasil | Internet & Social Media | 1.85× | ||
| 15 | Medicine | Business & Career | 1.83× | ||
| 16 | mulheres | Movies & TV | 1.78× | ||
| 17 | Lojas Renner | Fashion & Accessoires | 1.70× | ||
| 18 | Pop music | Music & Radio | 1.63× | ||
| 19 | Rock music | Music & Radio | 1.60× | ||
| 20 | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.39× | |
| Travelling | THRILL | 2.27× | |
| Career Orientation | POWER | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Risk Appetite | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Insônia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.