Front-wheel drive Audience in United States
Front-wheel drive has an estimated audience of 7,366,522 people in United States. 24.2% are female, 75.8% are male, average age 40.6. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Tipsy Elves, Wow! Wow! Wubbzy!.
Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Front-wheel drive audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Category: Cars & Mobility · Type: Topic
Demographics of Front-wheel drive fans
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 40.6 |
| Estimated audience size | 7,366,522 |
Audience persona
The typical Front-wheel drive fan in United States is more male, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.63× | Technology & Electronics |
| Tipsy Elves | 15.11× | Shopping |
| Wow! Wow! Wubbzy! | 11.77× | Movies & TV |
| N1 road (South Africa) | 5.92× | Travel & Leisure |
| Life of Pi | 11.46× | Movies & TV |
| Hipster | 11.15× | Politics & Society |
| Hammock camping | 7.7× | Travel & Leisure |
| The Historian | 16.48× | Literature |
| Iyanla Vanzant | 14.48× | Business & Career |
| MK | 4.14× | Music & Radio |
| Hog Hunting | 3.15× | Sports |
| Equinix | 12.05× | Business & Career |
| Academy Award for Best Documentary Feature | 9.76× | Movies & TV |
| Urban Outfitters | 1.51× | Shopping |
| Eurail | 16.57× | Cars & Mobility |
| Academy Award for Best Original Score | 12.91× | Movies & TV |
| Title Nine | 7.84× | Fashion & Accessoires |
| Arrietty | 10.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.77 |
| Luxury Orientation | PREMIUM | 1.73 |
| Family Orientation | CONSERVATISM | 1.5 |
| Risk Appetite | THRILL | 1.49 |
| Quality Awareness | PREMIUM | 1.45 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| United Kingdom | 6.7% |
| Germany | 4.3% |
See Front-wheel drive audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Front-wheel drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.