BMW 5 Series Audience in United States

BMW 5 Series logo

BMW 5 Series has an estimated audience of 1,188,340 people in United States. 20.5% are female, 79.5% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: BMW 1 Series, BMW X6, BMW X5, BMW X1, BMW 4 Series.

The average BMW 5 Series fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BMW 1 Series, BMW X6, BMW X5, with strongest over-indexing on BMW 1 Series (62.82× the country average). Demographically, the BMW 5 Series audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW 5 Series fans

Demographic split for BMW 5 Series audience in United States
MetricValue
Female20.5%
Male79.5%
Average age34.6
Estimated audience size1,188,340

Audience persona

The typical BMW 5 Series fan in United States is more male, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW 1 Series.

Top regions in United States

Top regions ranked by reach for BMW 5 Series in United States
RegionReachAffinity
California230,7791.77×
Texas129,9011.27×
Florida124,8921.55×
New York121,7761.83×
New Jersey56,2811.86×
Illinois54,3251.37×
Georgia53,5341.46×
Pennsylvania45,0111.12×
North Carolina40,8371.14×
Virginia37,2951.29×
Massachusetts34,8841.49×
Ohio33,7740.92×
Arizona33,0231.36×
Michigan30,6380.99×
Washington28,8681.21×
Maryland27,4641.34×
Tennessee21,1420.89×
Connecticut19,4381.63×
Colorado18,9051.01×
Alabama18,7931.13×
South Carolina17,9161×
Indiana17,1180.79×
Missouri15,6950.82×
Minnesota15,2590.9×
Louisiana14,1710.92×
Nevada14,1181.23×
Wisconsin13,7420.77×
Oregon12,4050.91×
Kentucky11,3150.76×
Oklahoma9,3910.71×
Utah8,1730.77×
Mississippi7,2060.74×
Kansas7,1640.76×
Arkansas6,7660.69×
Iowa5,5290.56×
Hawaii5,0020.98×
Rhode Island4,7181.25×
Washington, District of Columbia4,6791.31×
New Hampshire4,2760.91×
Nebraska4,1720.7×
New Mexico4,0570.68×
Idaho3,8420.64×
Delaware3,1820.97×
West Virginia3,0440.55×
Maine2,8920.68×
Alaska1,8770.74×
Vermont1,4900.71×
Montana1,4190.43×
South Dakota1,4160.52×
North Dakota1,2090.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW 5 Series audience
BrandAffinityCategory
BMW 1 Series62.82×Cars & Mobility
BMW X635.82×Cars & Mobility
BMW X525.91×Cars & Mobility
BMW X143.63×Cars & Mobility
BMW 4 Series53.67×Cars & Mobility
Alternative fuel vehicle24.5×Cars & Mobility
BMW X5 (F15)29.4×Cars & Mobility
Audi A628.84×Cars & Mobility
Hatchback10.28×Cars & Mobility
Audi Q725.24×Cars & Mobility
Google News6.71×News
BMW 7 Series34.06×Cars & Mobility
Executive car38.3×Cars & Mobility
Porsche Boxster43.68×Cars & Mobility
BMW 3 Series21.95×Cars & Mobility
Hybrid electric vehicle15.23×Cars & Mobility
Porsche Cayenne22.25×Cars & Mobility
Mercedes-Benz S-Class28.39×Cars & Mobility
Audi Q523.34×Cars & Mobility
Audi A327.93×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW 5 Series audience
TraitClusterScore
Luxury OrientationPREMIUM1.91
Family OrientationCONSERVATISM1.78
LGBTQ+ IdentityOPEN1.56
Quality AwarenessPREMIUM1.41
Need for SecurityCONSERVATISM1.26
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for BMW 5 Series
CountryShare
United States13.6%
Germany7.5%
United Kingdom6.7%

See BMW 5 Series audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW 5 Series have in United States?

BMW 5 Series has an estimated audience of 1,188,340 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW 5 Series fans?

20.5% of BMW 5 Series fans are female, 79.5% are male, with an average age of 34.6 years.

Which brands do BMW 5 Series fans like most?

BMW 5 Series fans show strongest brand affinity for BMW 1 Series (62.82×), BMW X6 (35.82×), and BMW X5 (25.91×) over the country average.

Where do BMW 5 Series fans live in United States?

BMW 5 Series fans in United States are most concentrated in California (reach 230,779), Texas (reach 129,901), and Florida (reach 124,892). These three regions account for the largest share of the active audience.

What other brands do BMW 5 Series fans also like?

Beyond BMW 5 Series itself, the audience over-indexes on BMW X6 (35.82×), BMW X5 (25.91×), BMW X1 (43.63×), and BMW 4 Series (53.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW 5 Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.