Rascasse Audience Intelligence

Executive car Audience in United States

A data profile of the people who buy, follow and care about Executive car in United States — modelled from more than twelve digital signal sources. Executive car has an estimated audience of 848,215 people in United States.

#194among Car type in United States#9296among Topic in United States#804in Cars & Mobility

The average Executive car fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Family car, Porsche Boxster, Audi R8, with strongest over-indexing on Family car (40.56× the country average).

Demographically, the Executive car audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Executive car fan in United States is more male, around 34.6 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Executive car profile in United States.

Audience size
848K
in United States
Gender
21.4%♀
78.6% male
Age
34.6
average years
Country rank
#26421
Topic in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Executive car fans

21.4% are female, 78.6% are male, average age 34.6.

Fig. 02

Gender split

21.4%
Female
78.6%
Male
Demographic split for Executive car audience in United States
MetricValue
Female21.4%
Male78.6%
Average age34.6
Estimated audience size848,215
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Executive car audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Executive car audience comes from United States.

Worldwide audience distribution share by country for Executive car
CountryShare
United States7.6%
Germany6.3%
Japan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Executive car audience in United States is strongest.

Fig. 05

Top regions by affinity

Executive car fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.46×
02South Dakota~2K1.24×
03Alaska~2K1.24×
04North Dakota~2K1.21×
05Rhode Island~3K1.16×
06Montana~3K1.15×
07Delaware~3K1.15×
08New Hampshire~4K1.10×
09Arizona~20K1.07×
10West Virginia~4K1.07×
11Washington, District of Columbia~3K1.07×
12Idaho~4K1.05×
13Hawaii~4K1.05×
14Maine~3K1.05×
15New York~50K1.04×
16Nebraska~4K1.03×
17Mississippi~7K1.02×
18New Mexico~4K1.01×
19Oklahoma~9K1.00×
20Kansas~7K0.99×
21Arkansas~7K0.98×
22California~90K0.96×
23Louisiana~10K0.95×
24Connecticut~8K0.95×
25Iowa~7K0.95×
26Nevada~8K0.93×
27Utah~7K0.93×
28Kentucky~10K0.92×
29Alabama~10K0.91×
30Oregon~9K0.90×
31South Carolina~10K0.89×
32Missouri~10K0.88×
33Wisconsin~10K0.88×
34Minnesota~10K0.88×
35Tennessee~10K0.87×
36Indiana~10K0.87×
37Maryland~10K0.87×
38Colorado~10K0.86×
39Massachusetts~10K0.84×
40Florida~50K0.83×
41Virginia~20K0.83×
42Washington~10K0.83×
43Georgia~20K0.82×
44Michigan~20K0.82×
45New Jersey~20K0.81×
46Ohio~20K0.80×
47North Carolina~20K0.80×
48Pennsylvania~20K0.78×
49Illinois~20K0.78×
50Texas~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Executive car, United States
0.76×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Executive car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Executive car audience
#·InterestCategoryAffinity×
01Jaguar XECars & Mobility106.81×
02Porsche BoxsterCars & Mobility83.51×
03Ford KaCars & Mobility63.64×
04BMW 6 SeriesCars & Mobility62.96×
05Mercedes-AMG GTCars & Mobility55.99×
06BMW 4 SeriesCars & Mobility48.15×
07Audi A7Cars & Mobility45.45×
08Family carCars & Mobility40.56×
09BMW 5 SeriesCars & Mobility38.30×
10BMW M5Cars & Mobility37.65×
11Audi A5Cars & Mobility36.54×
12Audi R8Cars & Mobility36.43×
13Mazda6Cars & Mobility33.03×
14Audi A3Cars & Mobility32.79×
15BMW 3 SeriesCars & Mobility24.64×
16Station wagonCars & Mobility22.28×
17CarcareCars & Mobility14.97×
18Auto showCars & Mobility11.88×
19Antique carCars & Mobility11.52×
20HatchbackCars & Mobility11.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Executive car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Executive car audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM8.66×
Luxury OrientationPREMIUM2.23×
Risk AppetiteTHRILL1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Executive car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
SpiritualityBALANCE0.69×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Executive car have in United States?

Executive car has an estimated audience of 848,215 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Executive car fans?

21.4% of Executive car fans are female, 78.6% are male, with an average age of 34.6 years.

03

Which brands do Executive car fans like most?

Executive car fans show strongest brand affinity for Family car (40.56×), Porsche Boxster (83.51×), and Audi R8 (36.43×) over the country average.

04

Where do Executive car fans live in United States?

Executive car fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Executive car fans also like?

Beyond Executive car itself, the audience over-indexes on Porsche Boxster (83.51×), Audi R8 (36.43×), BMW 5 Series (38.3×), and BMW 6 Series (62.96×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Executive car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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