Executive car Audience in United States

Executive car has an estimated audience of 848,215 people in United States. 21.4% are female, 78.6% are male, average age 34.6. Top regions: California, New York, Texas. Top brand affinities: Family car, Audi R8, Lewis Hamilton, Porsche Boxster, BMW M5.

The average Executive car fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Family car, Audi R8, Lewis Hamilton, with strongest over-indexing on Family car (44.8× the country average). Demographically, the Executive car audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Executive car fans

Demographic split for Executive car audience in United States
MetricValue
Female21.4%
Male78.6%
Average age34.6
Estimated audience size848,215

Audience persona

The typical Executive car fan in United States is more male, around 34.6 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Top regions in United States

Top regions ranked by reach for Executive car in United States
RegionReachAffinity
California102,4231.1×
New York61,9831.31×
Texas56,7240.78×
Florida48,1860.84×
Arizona23,7331.37×
Georgia16,6480.64×
Illinois15,2160.54×
Pennsylvania13,4010.47×
Virginia11,8530.57×
New Jersey11,7650.55×
North Carolina10,8160.42×
Ohio9,6580.37×
Washington9,2080.54×
Maryland9,0980.62×
Michigan8,8750.4×
Massachusetts8,7820.53×
Louisiana7,0140.64×
Connecticut6,9950.82×
Colorado6,9660.52×
Oklahoma6,8530.73×
Kansas6,8171.02×
Missouri6,6040.48×
Alabama6,5290.55×
Mississippi6,3110.9×
Tennessee6,2200.37×
Wisconsin5,8850.46×
Indiana5,6160.36×
Arkansas5,6060.8×
Minnesota5,5870.46×
Nevada5,5570.68×
Kentucky5,3960.51×
South Carolina5,3520.42×
West Virginia5,2101.32×
Alaska5,1992.87×
Idaho4,8111.13×
New Hampshire4,6501.39×
Hawaii4,5961.26×
Iowa4,5680.65×
Montana4,5321.93×
Rhode Island4,4911.66×
South Dakota4,4732.28×
Utah4,4310.58×
North Dakota4,3562.5×
Wyoming4,2143.35×
Nebraska4,2030.99×
New Mexico4,1820.98×
Maine4,1431.36×
Oregon4,1150.42×
Vermont4,0772.74×
Delaware3,7121.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Executive car audience
BrandAffinityCategory
Family car44.8×Cars & Mobility
Audi R858.2×Cars & Mobility
Lewis Hamilton30.32×Sports
Porsche Boxster92.31×Cars & Mobility
BMW M555.16×Cars & Mobility
BMW 3 Series39.37×Cars & Mobility
BMW 6 Series81.52×Cars & Mobility
BMW 5 Series48.35×Cars & Mobility
BMW X637.79×Cars & Mobility
BMW M327.97×Cars & Mobility
Ford Ka65.93×Cars & Mobility
Carcare13.98×Cars & Mobility
Enterprise Rent-A-Car8.36×Cars & Mobility
Jaguar XE115.98×Cars & Mobility
BMW 4 Series55.69×Cars & Mobility
Hatchback11.62×Cars & Mobility
BMW M429.74×Cars & Mobility
Audi A631.65×Cars & Mobility
Audi A335.32×Cars & Mobility
Audi A540.37×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Executive car audience
TraitClusterScore
Family OrientationCONSERVATISM9.45
Luxury OrientationPREMIUM2.7
LGBTQ+ IdentityOPEN2.5
Early Adopter MentalityPOWER1.93
Risk AppetiteTHRILL1.73
Career OrientationPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for Executive car
CountryShare
United States7.6%
Germany6.3%
Japan3.7%

See Executive car audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Executive car have in United States?

Executive car has an estimated audience of 848,215 people in United States, concentrated in California and New York.

What is the gender split and age of Executive car fans?

21.4% of Executive car fans are female, 78.6% are male, with an average age of 34.6 years.

Which brands do Executive car fans like most?

Executive car fans show strongest brand affinity for Family car (44.8×), Audi R8 (58.2×), and Lewis Hamilton (30.32×) over the country average.

Where do Executive car fans live in United States?

Executive car fans in United States are most concentrated in California (reach 102,423), New York (reach 61,983), and Texas (reach 56,724). These three regions account for the largest share of the active audience.

What other brands do Executive car fans also like?

Beyond Executive car itself, the audience over-indexes on Audi R8 (58.2×), Lewis Hamilton (30.32×), Porsche Boxster (92.31×), and BMW M5 (55.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Executive car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.