Vespa Audience in United States

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Vespa has an estimated audience of 2,207,325 people in United States. 18.8% are female, 81.2% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Piaggio, Motorcycle sport, Scooters, Touring motorcycle, Motorcycle helmet.

The average Vespa fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Piaggio, Motorcycle sport, Scooters, with strongest over-indexing on Piaggio (83.69× the country average). Demographically, the Vespa audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Vespa fans

Demographic split for Vespa audience in United States
MetricValue
Female18.8%
Male81.2%
Average age36.2
Estimated audience size2,207,325

Audience persona

The typical Vespa fan in United States is more male, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Piaggio.

Top regions in United States

Top regions ranked by reach for Vespa in United States
RegionReachAffinity
California335,7651.38×
Texas187,8770.99×
Florida166,6751.12×
New York159,9131.3×
Illinois80,3991.09×
Pennsylvania71,3610.96×
Ohio65,6370.97×
New Jersey61,8571.1×
Georgia54,3740.8×
North Carolina51,4780.78×
Washington50,2861.14×
Virginia49,0840.91×
Arizona47,3031.05×
Michigan47,1230.82×
Massachusetts43,4351×
Tennessee33,7640.76×
Colorado33,5160.96×
South Carolina30,6730.92×
Indiana30,3760.75×
Maryland29,6320.78×
Oregon29,3171.16×
Missouri27,0450.76×
Minnesota26,8930.85×
Wisconsin24,7990.75×
Vermont23,6536.1×
Connecticut23,1541.05×
Oklahoma23,0660.94×
Utah22,3981.13×
Louisiana22,2730.78×
Alabama20,8750.68×
Kentucky20,3210.73×
Nevada18,1570.85×
Kansas14,7920.85×
Iowa13,4850.74×
Arkansas12,6300.69×
Mississippi10,4910.58×
Idaho10,3810.94×
Hawaii10,0731.06×
New Mexico9,7890.88×
Nebraska9,6690.87×
Washington, District of Columbia7,6111.15×
West Virginia7,5830.74×
New Hampshire7,3110.84×
Maine7,2800.92×
Rhode Island6,7650.96×
Montana4,8590.79×
Delaware4,0550.67×
Alaska3,6510.77×
South Dakota3,4600.68×
North Dakota3,2070.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vespa audience
BrandAffinityCategory
Piaggio83.69×Cars & Mobility
Motorcycle sport7.14×Sports
Scooters6.01×Cars & Mobility
Touring motorcycle7.7×Cars & Mobility
Motorcycle helmet7.45×Cars & Mobility
Motorcycling4.83×Cars & Mobility
Beta (motorcycle manufacturer)34.96×Cars & Mobility
Motorcycle club5.61×Cars & Mobility
Motorcycle accessories6.19×Cars & Mobility
Suzuki8.35×Cars & Mobility
Beauty1.75×Beauty & Wellness
Shoes1.97×Fashion & Accessoires
Video2.02×Movies & TV
Enduro motorcycle11.11×Sports
Computers1.67×Technology & Electronics
Motorcycle racing3.81×Cars & Mobility
Road2.78×Travel & Leisure
Sport bike4.57×Cars & Mobility
Indian (motorcycle)6.07×Cars & Mobility
Kerry Von Erich18.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vespa audience
TraitClusterScore
Luxury OrientationPREMIUM1.94
Early Adopter MentalityPOWER1.84
Risk AppetiteTHRILL1.69
Design AffinityPREMIUM1.66
PatriotismCONSERVATISM1.62
Sports ActivityPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for Vespa
CountryShare
United States11.4%
Italy10.8%
Indonesia6.3%

See Vespa audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Vespa have in United States?

Vespa has an estimated audience of 2,207,325 people in United States, concentrated in California and Texas.

What is the gender split and age of Vespa fans?

18.8% of Vespa fans are female, 81.2% are male, with an average age of 36.2 years.

Which brands do Vespa fans like most?

Vespa fans show strongest brand affinity for Piaggio (83.69×), Motorcycle sport (7.14×), and Scooters (6.01×) over the country average.

Where do Vespa fans live in United States?

Vespa fans in United States are most concentrated in California (reach 335,765), Texas (reach 187,877), and Florida (reach 166,675). These three regions account for the largest share of the active audience.

What other brands do Vespa fans also like?

Beyond Vespa itself, the audience over-indexes on Motorcycle sport (7.14×), Scooters (6.01×), Touring motorcycle (7.7×), and Motorcycle helmet (7.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vespa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.