Rascasse Audience Intelligence

Beta (motorcycle manufacturer) Target Market in United States

A data profile of the people who buy, follow and care about Beta (motorcycle manufacturer) in United States — modelled from more than twelve digital signal sources. Beta (motorcycle manufacturer) has an estimated audience of 471,984 people in United States.

#3892among Brand in United States#1060in Cars & Mobility

The average Beta (motorcycle manufacturer) fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Supermoto, Mr. Olympia, with strongest over-indexing on Motorcycle helmet (35.14× the country average).

Demographically, the Beta (motorcycle manufacturer) audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beta (motorcycle manufacturer) fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beta (motorcycle manufacturer) profile in United States.

Audience size
472K
in United States
Gender
12.2%♀
87.8% male
Age
39.9
average years
Country rank
#37895
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beta (motorcycle manufacturer)

12.2% are female, 87.8% are male, average age 39.9.

Fig. 02

Gender split

12.2%
Female
87.8%
Male
Demographic split for Beta (motorcycle manufacturer) audience in United States
MetricValue
Female12.2%
Male87.8%
Average age39.9
Estimated audience size471,984
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Beta (motorcycle manufacturer) audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Beta (motorcycle manufacturer) audience comes from United States.

Worldwide audience distribution share by country for Beta (motorcycle manufacturer)
CountryShare
Brazil21.4%
Saudi Arabia14.2%
India8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beta (motorcycle manufacturer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Beta (motorcycle manufacturer) customers by region in United States
#RegionReachAffinity×
01Vermont~4K4.71×
02Louisiana~8K1.29×
03Massachusetts~10K1.16×
04Washington~10K1.08×
05Kentucky~6K1.05×
06California~50K1.04×
07Arkansas~4K1.04×
08Utah~4K1.03×
09New York~30K1.02×
10Connecticut~5K1.02×
11Mississippi~4K1.02×
12Montana~1K1.02×
13Idaho~2K1.01×
14Virginia~10K1.00×
15West Virginia~2K1.00×
16Washington, District of Columbia~1K0.99×
17Georgia~10K0.98×
18Texas~40K0.97×
19Rhode Island~1K0.97×
20Oregon~5K0.96×
21Alaska<1K0.95×
22North Carolina~10K0.94×
23Missouri~7K0.94×
24Pennsylvania~10K0.93×
25Oklahoma~5K0.93×
26Tennessee~9K0.92×
27Maryland~7K0.92×
28New Hampshire~2K0.92×
29Michigan~10K0.91×
30New Jersey~10K0.91×
31Alabama~6K0.91×
32Florida~30K0.90×
33North Dakota<1K0.90×
34Illinois~10K0.89×
35Arizona~9K0.89×
36Kansas~3K0.88×
37Indiana~7K0.87×
38Iowa~3K0.87×
39Hawaii~2K0.87×
40New Mexico~2K0.86×
41Maine~1K0.86×
42South Dakota<1K0.86×
43Ohio~10K0.84×
44South Carolina~6K0.84×
45Nevada~4K0.84×
46Nebraska~2K0.84×
47Colorado~6K0.83×
48Wisconsin~6K0.83×
49Minnesota~6K0.83×
50Delaware~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Beta (motorcycle manufacturer), United States
0.79×1.00×4.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beta (motorcycle manufacturer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beta (motorcycle manufacturer) audience
#·InterestCategoryAffinity×
01Dakar RallySports63.35×
02SupermotoCars & Mobility61.40×
03Mr. OlympiaSports45.13×
04Isle of Man TTSports40.84×
05AlpinestarsCars & Mobility36.51×
06Monster JamSports36.46×
07Motorcycle helmetCars & Mobility35.14×
08VespaCars & Mobility34.96×
09Cruiser (motorcycle)Cars & Mobility25.47×
10MopedCars & Mobility24.17×
11Touring motorcycleCars & Mobility21.93×
12Motorcycle accessoriesCars & Mobility16.02×
13KTMCars & Mobility15.62×
14Extreme sportSports13.01×
15Radio-controlled carKids & Family11.70×
16SuzukiCars & Mobility10.73×
17Electric motorcycles and scootersCars & Mobility10.04×
18Custom motorcycleCars & Mobility9.50×
19Obsessed (2009 film)Movies & TV7.77×
20Off-road vehicleCars & Mobility7.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beta (motorcycle manufacturer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beta (motorcycle manufacturer) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.86×
Risk AppetiteTHRILL4.70×
Need for SecurityCONSERVATISM4.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beta (motorcycle manufacturer) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
SustainabilityBALANCE0.72×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beta (motorcycle manufacturer)'s target market in United States?

Beta (motorcycle manufacturer)'s target market in United States covers an estimated 471,984 people, concentrated in California and Texas.

02

What is the gender split and age of Beta (motorcycle manufacturer) customers?

12.2% of the Beta (motorcycle manufacturer) audience are female, 87.8% are male, with an average age of 39.9 years.

03

Which brands do Beta (motorcycle manufacturer) fans like most?

Beta (motorcycle manufacturer) fans show strongest brand affinity for Motorcycle helmet (35.14×), Supermoto (61.4×), and Mr. Olympia (45.13×) over the country average.

04

Where do Beta (motorcycle manufacturer) fans live in United States?

Beta (motorcycle manufacturer) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Beta (motorcycle manufacturer) fans also like?

Beyond Beta (motorcycle manufacturer) itself, the audience over-indexes on Supermoto (61.4×), Mr. Olympia (45.13×), Dakar Rally (63.35×), and Touring motorcycle (21.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beta (motorcycle manufacturer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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