Beta (motorcycle manufacturer) Audience in United States

Beta (motorcycle manufacturer) logo

Beta (motorcycle manufacturer) has an estimated audience of 469,210 people in United States. 12.2% are female, 87.8% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Grinch, Pro-Ject, Urban Outfitters, Yona.

The average Beta (motorcycle manufacturer) fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Grinch, Pro-Ject, with strongest over-indexing on Israel (5.26× the country average). Demographically, the Beta (motorcycle manufacturer) audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Beta (motorcycle manufacturer) fans

Demographic split for Beta (motorcycle manufacturer) audience in United States
MetricValue
Female12.2%
Male87.8%
Average age39.9
Estimated audience size469,210

Audience persona

The typical Beta (motorcycle manufacturer) fan in United States is more male, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Beta (motorcycle manufacturer) in United States
RegionReachAffinity
California59,8481.16×
Texas42,3781.05×
Florida31,5150.99×
New York29,4031.12×
Pennsylvania15,8341×
Illinois15,1280.97×
Georgia14,2550.99×
North Carolina13,4970.96×
Ohio12,8820.89×
Virginia11,9141.04×
Michigan11,8940.97×
Massachusetts11,4431.24×
New Jersey11,3190.95×
Washington10,6921.14×
Arizona9,6131×
Tennessee8,7940.93×
Maryland8,2981.03×
Indiana7,8220.91×
Missouri7,4190.98×
Louisiana6,7371.11×
Colorado6,5240.88×
Wisconsin6,0880.86×
South Carolina6,0690.86×
Kentucky5,9441.01×
Minnesota5,8800.87×
Alabama5,7310.87×
Oregon5,6071.04×
Oklahoma5,0980.98×
Connecticut4,9281.05×
Utah4,6541.11×
Nevada4,1550.92×
Arkansas3,8511×
Iowa3,5590.92×
Mississippi3,4010.88×
Kansas3,3860.92×
Idaho2,4451.04×
Vermont2,2822.77×
West Virginia2,2111.01×
New Mexico2,0320.86×
Nebraska2,0130.86×
Hawaii1,8090.9×
New Hampshire1,6600.9×
Washington, District of Columbia1,5531.1×
Rhode Island1,4700.98×
Maine1,3650.81×
Montana1,3541.04×
Delaware9790.76×
Alaska9440.94×
South Dakota8620.79×
North Dakota8090.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beta (motorcycle manufacturer) audience
BrandAffinityCategory
Israel5.26×Travel & Leisure
Grinch8.74×Movies & TV
Pro-Ject7.35×Music & Radio
Urban Outfitters3.27×Shopping
Yona71.74×Literature
N1 road (South Africa)5.97×Travel & Leisure
Keith Stanfield9.07×Movies & TV
Product design2.52×Business & Career
Vocal harmony5.74×Music & Radio
Kennesaw State University16.69×Business & Career
Irrigation sprinkler11.81×Home & Garden
Combat sport1.93×Sports
Home construction1.72×Home & Garden
Historic site4.69×Arts & Culture
Hipster10.56×Politics & Society
Gouda cheese21.83×Food & Beverages
Writers Guild of America30.49×Literature
Minnesota1.71×Travel & Leisure
The Evil Dead (franchise)16.28×Movies & TV
Hog Hunting2.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beta (motorcycle manufacturer) audience
TraitClusterScore
Risk AppetiteTHRILL3.26
Luxury OrientationPREMIUM3.03
Need for SecurityCONSERVATISM2.56
PatriotismCONSERVATISM1.89
Family OrientationCONSERVATISM1.67
LGBTQ+ IdentityOPEN1.64

Worldwide distribution

Worldwide audience distribution share by country for Beta (motorcycle manufacturer)
CountryShare
Brazil19.5%
United States14.0%
India13.9%

See Beta (motorcycle manufacturer) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Beta (motorcycle manufacturer) have in United States?

Beta (motorcycle manufacturer) has an estimated audience of 469,210 people in United States, concentrated in California and Texas.

What is the gender split and age of Beta (motorcycle manufacturer) fans?

12.2% of Beta (motorcycle manufacturer) fans are female, 87.8% are male, with an average age of 39.9 years.

Which brands do Beta (motorcycle manufacturer) fans like most?

Beta (motorcycle manufacturer) fans show strongest brand affinity for Israel (5.26×), Grinch (8.74×), and Pro-Ject (7.35×) over the country average.

Where do Beta (motorcycle manufacturer) fans live in United States?

Beta (motorcycle manufacturer) fans in United States are most concentrated in California (reach 59,848), Texas (reach 42,378), and Florida (reach 31,515). These three regions account for the largest share of the active audience.

What other brands do Beta (motorcycle manufacturer) fans also like?

Beyond Beta (motorcycle manufacturer) itself, the audience over-indexes on Grinch (8.74×), Pro-Ject (7.35×), Urban Outfitters (3.27×), and Yona (71.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beta (motorcycle manufacturer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.