A data profile of the people who buy, follow and care about Carbon dioxide in United States — modelled from more than twelve digital signal sources. Carbon dioxide has an estimated audience of 3,385,527 people in United States.
The average Carbon dioxide fan in United States is 42.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Mineral water, Sustainable energy, Renewable energy, with strongest over-indexing on Mineral water (7.37× the country average).
Demographically, the Carbon dioxide audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Carbon dioxide fan in United States is balanced, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Mineral water.
The key figures that characterise the Carbon dioxide profile in United States.
49.9% are female, 50.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 42.7 |
| Estimated audience size | 3,385,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
Where the Carbon dioxide audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~400K | 1.21× | |
| 02 | South Carolina | ~60K | 1.21× | |
| 03 | Oklahoma | ~50K | 1.21× | |
| 04 | California | ~400K | 1.20× | |
| 05 | Mississippi | ~30K | 1.20× | |
| 06 | Kentucky | ~50K | 1.19× | |
| 07 | North Carolina | ~100K | 1.18× | |
| 08 | New Mexico | ~20K | 1.18× | |
| 09 | Georgia | ~100K | 1.15× | |
| 10 | Louisiana | ~50K | 1.12× | |
| 11 | Indiana | ~70K | 1.09× | |
| 12 | Alaska | ~8K | 1.09× | |
| 13 | Washington | ~70K | 1.08× | |
| 14 | Hawaii | ~20K | 1.08× | |
| 15 | Arizona | ~70K | 1.07× | |
| 16 | Arkansas | ~30K | 1.07× | |
| 17 | Maryland | ~60K | 1.05× | |
| 18 | Illinois | ~100K | 1.03× | |
| 19 | North Dakota | ~7K | 1.03× | |
| 20 | Florida | ~200K | 1.02× | |
| 21 | Pennsylvania | ~100K | 1.02× | |
| 22 | Alabama | ~50K | 1.02× | |
| 23 | New Jersey | ~90K | 1.01× | |
| 24 | Nevada | ~30K | 1.01× | |
| 25 | Virginia | ~80K | 1.00× | |
| 26 | Kansas | ~30K | 1.00× | |
| 27 | Delaware | ~9K | 0.99× | |
| 28 | Utah | ~30K | 0.98× | |
| 29 | Tennessee | ~70K | 0.97× | |
| 30 | Minnesota | ~50K | 0.97× | |
| 31 | West Virginia | ~20K | 0.97× | |
| 32 | Maine | ~10K | 0.97× | |
| 33 | South Dakota | ~8K | 0.97× | |
| 34 | Nebraska | ~20K | 0.96× | |
| 35 | Missouri | ~50K | 0.93× | |
| 36 | Connecticut | ~30K | 0.92× | |
| 37 | New Hampshire | ~10K | 0.92× | |
| 38 | New York | ~200K | 0.91× | |
| 39 | Michigan | ~80K | 0.91× | |
| 40 | Colorado | ~50K | 0.91× | |
| 41 | Massachusetts | ~60K | 0.90× | |
| 42 | Oregon | ~30K | 0.89× | |
| 43 | Iowa | ~20K | 0.89× | |
| 44 | Idaho | ~20K | 0.89× | |
| 45 | Ohio | ~90K | 0.88× | |
| 46 | Rhode Island | ~10K | 0.88× | |
| 47 | Montana | ~8K | 0.87× | |
| 48 | Wisconsin | ~40K | 0.85× | |
| 49 | Washington, District of Columbia | ~8K | 0.82× | |
| 50 | Vermont | ~5K | 0.82× |
The strongest cross-interests of the Carbon dioxide audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 7.37× | ||
| 02 | Sustainable energy | Home & Garden | 4.29× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 3.19× | ||
| 04 | Renewable energy | Business & Career | 3.16× | ||
| 05 | Fertilizer | Home & Garden | 2.86× | ||
| 06 | Web server | Technology & Electronics | 2.72× | ||
| 07 | Microwave oven | Home & Garden | 2.39× | ||
| 08 | Air pollution | Health | 2.38× | ||
| 09 | Rail transport | Travel & Leisure | 2.25× | ||
| 10 | NASDAQ | Business & Career | 2.05× | ||
| 11 | Innovation | Business & Career | 2.02× | ||
| 12 | United Parcel Service | Business & Career | 1.75× | ||
| 13 | Hardware store | Home & Garden | 1.73× | ||
| 14 | GameStop | Games | 1.72× | ||
| 15 | Ace Hardware | Home & Garden | 1.71× | ||
| 16 | Charitable organization | Politics & Society | 1.68× | ||
| 17 | Online newspaper | News | 1.66× | ||
| 18 | Britney Spears | Music & Radio | 1.64× | ||
| 19 | Real property | Home & Garden | 1.58× | ||
| 20 | Pizza Hut | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.90× | |
| Patriotism | CONSERVATISM | 1.82× | |
| Career Orientation | POWER | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.65× | |
| Mindfulness | BALANCE | 0.76× | |
| Luxury Orientation | PREMIUM | 0.76× |
Carbon dioxide has an estimated audience of 3,385,527 people in United States, concentrated in California and Texas.
49.9% of Carbon dioxide fans are female, 50.1% are male, with an average age of 42.7 years.
Carbon dioxide fans show strongest brand affinity for Mineral water (7.37×), Sustainable energy (4.29×), and Renewable energy (3.16×) over the country average.
Carbon dioxide fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Carbon dioxide itself, the audience over-indexes on Sustainable energy (4.29×), Renewable energy (3.16×), Non-alcoholic beverage (3.19×), and Microwave oven (2.39×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Carbon dioxide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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