Sock Audience in Germany
Sock has an estimated audience of 1,244,900 people in Germany. 68.2% are female, 31.8% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Gil Ofarim, Who Wants to Be a Millionaire?, Stradivarius, KLIX (AM).
The average Sock fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Gil Ofarim, Who Wants to Be a Millionaire?, with strongest over-indexing on Škoda Kodiaq (6.24× the country average). Demographically, the Sock audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sock fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 39.0 |
| Estimated audience size | 1,244,900 |
Audience persona
The typical Sock fan in Germany is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,409 | 1× |
| Bayern | 193,010 | 0.96× |
| Baden-Württemberg | 158,458 | 0.93× |
| Hessen | 133,015 | 1.4× |
| Niedersachsen | 107,239 | 0.89× |
| Berlin | 75,412 | 1.35× |
| Sachsen-Anhalt | 62,184 | 1.93× |
| Rheinland-Pfalz | 56,160 | 0.9× |
| Sachsen | 47,901 | 0.78× |
| Schleswig-Holstein | 41,262 | 0.92× |
| Brandenburg | 32,550 | 0.84× |
| Hamburg | 30,125 | 1.07× |
| Thüringen | 23,161 | 0.73× |
| Mecklenburg-Vorpommern | 16,720 | 0.7× |
| Saarland | 11,356 | 0.74× |
| Bremen | 8,903 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 6.24× | Cars & Mobility |
| Gil Ofarim | 2.77× | Music & Radio |
| Who Wants to Be a Millionaire? | 10.83× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.51× | Music & Radio |
| Israel | 1.87× | Travel & Leisure |
| Mothercare | 1.73× | Kids & Family |
| Home Delivery | 2.07× | Food & Beverages |
| Bank account | 2.09× | Business & Career |
| Cachorro | 2.3× | Pets & Animals |
| Jersey (fabric) | 3.19× | Fashion & Accessoires |
| Volvo V60 | 2.71× | Cars & Mobility |
| Corfu (regional unit) | 1.79× | Travel & Leisure |
| 12 Monkeys (TV series) | 3.34× | Movies & TV |
| Chalkidiki | 2.23× | Travel & Leisure |
| The Hunt (2012 film) | 2.33× | Movies & TV |
| Homesteading | 3.32× | Home & Garden |
| Grüner Veltliner | 10.36× | Food & Beverages |
| Krasnodar | 4.07× | Travel & Leisure |
| Huck (magazine) | 4.74× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.93 |
| Sustainability | BALANCE | 1.85 |
| Creativity | OPEN | 1.75 |
| Sports Activity | POWER | 1.47 |
| Indulgence | JOY | 1.42 |
| Pet Ownership | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 6.5% |
| France | 3.9% |
See Sock audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sock have in Germany?
Sock has an estimated audience of 1,244,900 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sock fans?
68.2% of Sock fans are female, 31.8% are male, with an average age of 39.0 years.
Which brands do Sock fans like most?
Sock fans show strongest brand affinity for Škoda Kodiaq (6.24×), Gil Ofarim (2.77×), and Who Wants to Be a Millionaire? (10.83×) over the country average.
Where do Sock fans live in Germany?
Sock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,409), Bayern (reach 193,010), and Baden-Württemberg (reach 158,458). These three regions account for the largest share of the active audience.
What other brands do Sock fans also like?
Beyond Sock itself, the audience over-indexes on Gil Ofarim (2.77×), Who Wants to Be a Millionaire? (10.83×), Stradivarius (1.97×), and KLIX (AM) (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.