Rascasse Audience Intelligence

Sock Audience in Germany

A data profile of the people who buy, follow and care about Sock in Germany — modelled from more than twelve digital signal sources. Sock has an estimated audience of 1,244,900 people in Germany.

#2727among Topic in Germany#285in Fashion & Accessoires

The average Sock fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Calzedonia, Nature, Drop shipping, with strongest over-indexing on Calzedonia (10× the country average).

Demographically, the Sock audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sock fan in Germany is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Calzedonia.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sock profile in Germany.

Audience size
1.2M
in Germany
Gender
68.2%♀
31.8% male
Age
39.0
average years
Country rank
#5326
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sock fans

68.2% are female, 31.8% are male, average age 39.0.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Sock audience in Germany
MetricValue
Female68.2%
Male31.8%
Average age39.0
Estimated audience size1,244,900
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Sock audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4923%
50+17%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Sock audience comes from Germany.

Worldwide audience distribution share by country for Sock
CountryShare
United States27.5%
United Kingdom6.5%
France3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sock audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sock fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.65×
02Hessen~100K1.30×
03Berlin~70K1.29×
04Hamburg~30K1.04×
05Nordrhein-Westfalen~300K1.02×
06Bayern~200K0.99×
07Baden-Württemberg~200K0.99×
08Niedersachsen~100K0.96×
09Rheinland-Pfalz~60K0.96×
10Schleswig-Holstein~40K0.96×
11Brandenburg~40K0.93×
12Bremen~10K0.90×
13Saarland~10K0.86×
14Sachsen~50K0.85×
15Thüringen~30K0.84×
16Mecklenburg-Vorpommern~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Sock, Germany
0.84×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sock audience
#·InterestCategoryAffinity×
01CalzedoniaFashion & Accessoires10.00×
02Toni ColletteMovies & TV8.63×
03Social shoppingShopping6.14×
04Polo shirtFashion & Accessoires5.96×
05TightsFashion & Accessoires4.42×
06PandoraFashion & Accessoires4.15×
07Sustainable clothingFashion & Accessoires3.67×
08MangoShopping3.45×
09Drop shippingShopping3.10×
10BirkenstockFashion & Accessoires3.04×
11KnittingHome & Garden2.98×
12C&AShopping2.37×
13NatureHome & Garden2.31×
14VacationsTravel & Leisure2.17×
15BreuningerFashion & Accessoires2.03×
16HermèsFashion & Accessoires1.93×
17AirbnbTravel & Leisure1.70×
18FamilyKids & Family1.68×
19H&MShopping1.61×
20IKEAHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sock audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.83×
SustainabilityBALANCE1.81×
CreativityOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sock audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
PatriotismCONSERVATISM0.95×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sock have in Germany?

Sock has an estimated audience of 1,244,900 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sock fans?

68.2% of Sock fans are female, 31.8% are male, with an average age of 39.0 years.

03

Which brands do Sock fans like most?

Sock fans show strongest brand affinity for Calzedonia (10×), Nature (2.31×), and Drop shipping (3.1×) over the country average.

04

Where do Sock fans live in Germany?

Sock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sock fans also like?

Beyond Sock itself, the audience over-indexes on Nature (2.31×), Drop shipping (3.1×), Social shopping (6.14×), and Toni Collette (8.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sock audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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