A data profile of the people who buy, follow and care about Sock in United Kingdom — modelled from more than twelve digital signal sources. Sock has an estimated audience of 3,596,314 people in United Kingdom.
The average Sock fan in United Kingdom is 47.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Hobby, Volunteering, Kitchen, with strongest over-indexing on Hobby (1.88× the country average).
Demographically, the Sock audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sock fan in United Kingdom is more female, around 47.4 years old, with strong Pet Ownership tendencies and a notable affinity for Hobby.
The key figures that characterise the Sock profile in United Kingdom.
69.2% are female, 30.8% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 47.4 |
| Estimated audience size | 3,596,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Sock audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 6.5% |
| France | 3.9% |
Where the Sock audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.30× | |
| 02 | Yorkshire and the Humber | ~400K | 1.23× | |
| 03 | East of England | ~400K | 1.17× | |
| 04 | Wales | ~200K | 1.12× | |
| 05 | South East | ~500K | 1.07× | |
| 06 | North East | ~100K | 1.03× | |
| 07 | England | ~2.5M | 1.02× | |
| 08 | Scotland | ~300K | 0.99× | |
| 09 | South West | ~300K | 0.93× | |
| 10 | Northern Ireland | ~100K | 0.88× | |
| 11 | East Midlands | ~200K | 0.80× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the Sock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mother's Day | Kids & Family | 2.43× | ||
| 02 | Blanket | Home & Garden | 2.37× | ||
| 03 | Adoption | Kids & Family | 2.33× | ||
| 04 | Volunteering | Politics & Society | 2.19× | ||
| 05 | Refrigerator | Home & Garden | 1.99× | ||
| 06 | Hot tub | Home & Garden | 1.99× | ||
| 07 | Satire | Literature | 1.91× | ||
| 08 | Hobby | Home & Garden | 1.88× | ||
| 09 | Real property | Home & Garden | 1.87× | ||
| 10 | Esso | Cars & Mobility | 1.74× | ||
| 11 | Wikipedia | Internet & Social Media | 1.73× | ||
| 12 | Aldi | Shopping | 1.70× | ||
| 13 | Distilled beverage | Food & Beverages | 1.69× | ||
| 14 | Uniqlo | Shopping | 1.65× | ||
| 15 | Mobile home | Cars & Mobility | 1.64× | ||
| 16 | Kitchenware | Home & Garden | 1.56× | ||
| 17 | Kitchen | Home & Garden | 1.55× | ||
| 18 | Genetics | Kids & Family | 1.54× | ||
| 19 | Royal Mail | Business & Career | 1.53× | ||
| 20 | Knitting | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.66× | |
| Sustainability | BALANCE | 1.57× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.89× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Quality Awareness | PREMIUM | 0.94× |
Sock has an estimated audience of 3,596,314 people in United Kingdom, concentrated in England and South East.
69.2% of Sock fans are female, 30.8% are male, with an average age of 47.4 years.
Sock fans show strongest brand affinity for Hobby (1.88×), Volunteering (2.19×), and Kitchen (1.55×) over the country average.
Sock fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sock itself, the audience over-indexes on Volunteering (2.19×), Kitchen (1.55×), Aldi (1.7×), and Distilled beverage (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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