Sock Audience in United States

Sock logo

Sock has an estimated audience of 15,248,572 people in United States. 61.6% are female, 38.4% are male, average age 44.3. Top regions: California, Texas, New York. Top brand affinities: Israel, Product design, Jeep Grand Cherokee (WJ), Jeep Wagoneer, Nebraska Cornhuskers football.

The average Sock fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Product design, Jeep Grand Cherokee (WJ), with strongest over-indexing on Israel (4.36× the country average). Demographically, the Sock audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sock fans

Demographic split for Sock audience in United States
MetricValue
Female61.6%
Male38.4%
Average age44.3
Estimated audience size15,248,572

Audience persona

The typical Sock fan in United States is more female, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Sock in United States
RegionReachAffinity
California2,134,4801.27×
Texas1,423,8281.09×
New York1,065,3841.25×
Florida988,1580.96×
Illinois540,5231.06×
Georgia517,9201.1×
Pennsylvania512,2561×
Ohio486,3131.04×
North Carolina446,4150.97×
New Jersey419,9831.08×
Virginia396,4281.07×
Michigan395,7770.99×
Washington330,7211.08×
Massachusetts327,1391.09×
Arizona300,4150.96×
Tennessee291,2400.95×
Indiana276,9420.99×
Maryland263,2261×
Missouri238,5110.97×
Colorado238,2720.99×
Minnesota222,9701.02×
Alabama216,2821.02×
Oregon214,6281.23×
Wisconsin203,8650.89×
Louisiana203,3071.03×
South Carolina198,6710.87×
Oklahoma169,6251×
Kentucky161,9960.85×
Connecticut152,0750.99×
Nevada151,0211.02×
Utah140,0601.03×
Kansas124,9251.04×
Arkansas119,7620.95×
Iowa114,5960.91×
Mississippi113,7020.91×
Alaska87,7712.69×
Nebraska71,8850.94×
New Mexico70,5110.92×
Idaho64,1720.84×
Hawaii58,1000.89×
West Virginia57,4600.81×
New Hampshire50,4220.84×
Washington, District of Columbia48,0231.05×
Maine46,4320.85×
Rhode Island44,0670.91×
Delaware34,4380.82×
Montana30,5870.72×
South Dakota26,0940.74×
North Dakota23,9330.76×
Vermont22,5640.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sock audience
BrandAffinityCategory
Israel4.36×Travel & Leisure
Product design2.14×Business & Career
Jeep Grand Cherokee (WJ)5.47×Cars & Mobility
Jeep Wagoneer3.94×Cars & Mobility
Nebraska Cornhuskers football2×Sports
Home staging2.83×Home & Garden
Jesse Plemons1.71×Movies & TV
Urban horticulture1.68×Home & Garden
Kodiak, Alaska3.86×Travel & Leisure
Women's empowerment1.74×Politics & Society
Hayward, California4.4×Travel & Leisure
Glossier2.05×Beauty & Wellness
Charlamagne Tha God3.51×Movies & TV
JamBase4.21×Music & Radio
Iron Man (film)1.75×Movies & TV
Strategic human resource planning3.34×Business & Career
Jezebel (film)2.46×Movies & TV
Jennifer Meyer5.17×Fashion & Accessoires
Hocus Pocus1.6×Movies & TV
Janitor2.08×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sock audience
TraitClusterScore
SustainabilityBALANCE1.33
ExtroversionTHRILL1.32
Price SensitivityPREMIUM1.25
CreativityOPEN1.21
IndividualismJOY1.18
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Sock
CountryShare
United States27.5%
United Kingdom6.5%
France3.9%

See Sock audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sock have in United States?

Sock has an estimated audience of 15,248,572 people in United States, concentrated in California and Texas.

What is the gender split and age of Sock fans?

61.6% of Sock fans are female, 38.4% are male, with an average age of 44.3 years.

Which brands do Sock fans like most?

Sock fans show strongest brand affinity for Israel (4.36×), Product design (2.14×), and Jeep Grand Cherokee (WJ) (5.47×) over the country average.

Where do Sock fans live in United States?

Sock fans in United States are most concentrated in California (reach 2,134,480), Texas (reach 1,423,828), and New York (reach 1,065,384). These three regions account for the largest share of the active audience.

What other brands do Sock fans also like?

Beyond Sock itself, the audience over-indexes on Product design (2.14×), Jeep Grand Cherokee (WJ) (5.47×), Jeep Wagoneer (3.94×), and Nebraska Cornhuskers football (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.