Rascasse Audience Intelligence

Sock Audience in United States

A data profile of the people who buy, follow and care about Sock in United States — modelled from more than twelve digital signal sources. Sock has an estimated audience of 15,248,572 people in United States.

#1554among Topic in United States#110in Fashion & Accessoires

The average Sock fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Made in USA, Trousers, with strongest over-indexing on Planet Fitness (1.57× the country average).

Demographically, the Sock audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sock fan in United States is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sock profile in United States.

Audience size
15.2M
in United States
Gender
61.6%♀
38.4% male
Age
44.3
average years
Country rank
#2290
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sock fans

61.6% are female, 38.4% are male, average age 44.3.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Sock audience in United States
MetricValue
Female61.6%
Male38.4%
Average age44.3
Estimated audience size15,248,572
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Sock audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Sock audience comes from United States.

Worldwide audience distribution share by country for Sock
CountryShare
United States27.5%
United Kingdom6.5%
France3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sock audience in United States is strongest.

Fig. 05

Top regions by affinity

Sock fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~80K2.59×
02California~2M1.21×
03Ohio~600K1.20×
04New York~1M1.18×
05Oregon~200K1.13×
06Louisiana~200K1.11×
07Georgia~500K1.09×
08Texas~1.5M1.06×
09Massachusetts~300K1.05×
10Illinois~500K1.04×
11New Jersey~400K1.04×
12Kansas~100K1.03×
13Virginia~400K1.02×
14Utah~100K1.02×
15Washington~300K1.01×
16Indiana~300K1.01×
17Alabama~200K1.00×
18Pennsylvania~500K0.99×
19Michigan~400K0.99×
20Minnesota~200K0.99×
21Arkansas~100K0.99×
22Nebraska~80K0.99×
23North Carolina~500K0.98×
24Maryland~300K0.98×
25Colorado~200K0.97×
26Washington, District of Columbia~40K0.97×
27Oklahoma~200K0.96×
28Connecticut~100K0.96×
29Mississippi~100K0.96×
30Missouri~200K0.95×
31Arizona~300K0.94×
32Nevada~100K0.94×
33Hawaii~60K0.94×
34Tennessee~300K0.92×
35New Mexico~70K0.92×
36Rhode Island~40K0.92×
37Vermont~20K0.92×
38Wisconsin~200K0.91×
39Iowa~100K0.91×
40Florida~900K0.90×
41Kentucky~200K0.90×
42South Carolina~200K0.89×
43Maine~50K0.89×
44North Dakota~30K0.89×
45New Hampshire~50K0.88×
46Delaware~40K0.88×
47West Virginia~60K0.87×
48South Dakota~30K0.87×
49Idaho~70K0.86×
50Montana~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Sock, United States
0.81×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sock audience
#·InterestCategoryAffinity×
01BlanketHome & Garden2.87×
02HormoneHealth2.37×
03Made in USABusiness & Career2.34×
04Diaper bagKids & Family2.15×
05Microwave ovenHome & Garden1.90×
06WalkingSports1.89×
07New BalanceFashion & Accessoires1.72×
08Real propertyHome & Garden1.70×
09Nordstrom rackFashion & Accessoires1.63×
10HatFashion & Accessoires1.61×
11Discount storesShopping1.60×
12Cyber MondayShopping1.59×
13Planet FitnessSports1.57×
14TrousersFashion & Accessoires1.57×
15KitchenwareHome & Garden1.57×
16GeneticsKids & Family1.56×
17PharmacyBusiness & Career1.55×
18Charitable organizationPolitics & Society1.55×
19Stress (biology)Health1.55×
20Hardware storeHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sock audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.35×
Community OrientationOPEN1.33×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sock audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Social Media UsageJOY0.89×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sock have in United States?

Sock has an estimated audience of 15,248,572 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sock fans?

61.6% of Sock fans are female, 38.4% are male, with an average age of 44.3 years.

03

Which brands do Sock fans like most?

Sock fans show strongest brand affinity for Planet Fitness (1.57×), Made in USA (2.34×), and Trousers (1.57×) over the country average.

04

Where do Sock fans live in United States?

Sock fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Sock fans also like?

Beyond Sock itself, the audience over-indexes on Made in USA (2.34×), Trousers (1.57×), Nordstrom rack (1.63×), and Diaper bag (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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