A data profile of the people who buy, follow and care about Stocking in United States — modelled from more than twelve digital signal sources. Stocking has an estimated audience of 1,526,091 people in United States.
The average Stocking fan in United States is 41.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sex and the City, Aerobics, Superman, with strongest over-indexing on Sex and the City (7.19× the country average).
Demographically, the Stocking audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Stocking fan in United States is more female, around 41.9 years old, with strong Individualism tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Stocking profile in United States.
56.7% are female, 43.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 41.9 |
| Estimated audience size | 1,526,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Stocking audience comes from United States.
| Country | Share |
|---|---|
| United States | 11.8% |
| Italy | 7.6% |
| Taiwan | 6.6% |
Where the Stocking audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~200K | 1.29× | |
| 02 | California | ~200K | 1.27× | |
| 03 | New York | ~100K | 1.15× | |
| 04 | Georgia | ~50K | 1.14× | |
| 05 | Louisiana | ~20K | 1.14× | |
| 06 | New Jersey | ~40K | 1.13× | |
| 07 | Oklahoma | ~20K | 1.12× | |
| 08 | Arkansas | ~10K | 1.11× | |
| 09 | Arizona | ~30K | 1.10× | |
| 10 | Washington | ~30K | 1.10× | |
| 11 | Alabama | ~20K | 1.08× | |
| 12 | Nevada | ~20K | 1.08× | |
| 13 | Utah | ~10K | 1.08× | |
| 14 | Pennsylvania | ~50K | 1.06× | |
| 15 | Tennessee | ~30K | 1.05× | |
| 16 | Kentucky | ~20K | 1.05× | |
| 17 | Mississippi | ~10K | 1.05× | |
| 18 | Illinois | ~50K | 1.04× | |
| 19 | North Carolina | ~50K | 1.04× | |
| 20 | Connecticut | ~20K | 1.04× | |
| 21 | Kansas | ~10K | 1.04× | |
| 22 | West Virginia | ~7K | 1.04× | |
| 23 | Virginia | ~40K | 1.03× | |
| 24 | Oregon | ~20K | 1.03× | |
| 25 | New Mexico | ~8K | 1.03× | |
| 26 | Florida | ~100K | 1.02× | |
| 27 | Alaska | ~3K | 1.02× | |
| 28 | South Carolina | ~20K | 1.01× | |
| 29 | Missouri | ~20K | 1.00× | |
| 30 | Michigan | ~40K | 0.99× | |
| 31 | Ohio | ~50K | 0.98× | |
| 32 | Indiana | ~30K | 0.98× | |
| 33 | Maryland | ~30K | 0.98× | |
| 34 | Massachusetts | ~30K | 0.97× | |
| 35 | Idaho | ~7K | 0.96× | |
| 36 | Nebraska | ~7K | 0.96× | |
| 37 | Hawaii | ~6K | 0.96× | |
| 38 | Iowa | ~10K | 0.92× | |
| 39 | South Dakota | ~3K | 0.91× | |
| 40 | North Dakota | ~3K | 0.91× | |
| 41 | Rhode Island | ~4K | 0.90× | |
| 42 | Delaware | ~4K | 0.89× | |
| 43 | Wisconsin | ~20K | 0.88× | |
| 44 | Washington, District of Columbia | ~4K | 0.88× | |
| 45 | Montana | ~4K | 0.88× | |
| 46 | Colorado | ~20K | 0.87× | |
| 47 | Minnesota | ~20K | 0.87× | |
| 48 | New Hampshire | ~5K | 0.83× | |
| 49 | Vermont | ~2K | 0.81× | |
| 50 | Maine | ~4K | 0.79× |
The strongest cross-interests of the Stocking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Windbreaker | Fashion & Accessoires | 12.78× | ||
| 02 | Sex and the City | Movies & TV | 7.19× | ||
| 03 | Aerobics | Sports | 5.97× | ||
| 04 | Primark | Shopping | 4.30× | ||
| 05 | Michael Kors | Fashion & Accessoires | 3.36× | ||
| 06 | Microwave oven | Home & Garden | 3.21× | ||
| 07 | Blanket | Home & Garden | 2.81× | ||
| 08 | Made in USA | Business & Career | 2.17× | ||
| 09 | Cyber Monday | Shopping | 2.02× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.97× | ||
| 11 | Hardware store | Home & Garden | 1.83× | ||
| 12 | Snapchat | Internet & Social Media | 1.73× | ||
| 13 | Vintage clothing | Fashion & Accessoires | 1.69× | ||
| 14 | Black Friday (shopping) | Shopping | 1.67× | ||
| 15 | Pharmacy | Business & Career | 1.65× | ||
| 16 | J. C. Penney | Shopping | 1.61× | ||
| 17 | Burger King | Food & Beverages | 1.60× | ||
| 18 | Genetics | Kids & Family | 1.54× | ||
| 19 | Superman | Movies & TV | 1.51× | ||
| 20 | Trader Joe's | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.57× | |
| Patriotism | CONSERVATISM | 1.49× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Stocking has an estimated audience of 1,526,091 people in United States, concentrated in California and Texas.
56.7% of Stocking fans are female, 43.3% are male, with an average age of 41.9 years.
Stocking fans show strongest brand affinity for Sex and the City (7.19×), Aerobics (5.97×), and Superman (1.51×) over the country average.
Stocking fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Stocking itself, the audience over-indexes on Aerobics (5.97×), Superman (1.51×), Microwave oven (3.21×), and Michael Kors (3.36×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Stocking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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