Stocking Audience in United States

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Stocking has an estimated audience of 1,526,091 people in United States. 56.7% are female, 43.3% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Minnesota, Bank account, Goop, Governor of Michigan.

The average Stocking fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Minnesota, Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Stocking audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Stocking fans

Demographic split for Stocking audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.9
Estimated audience size1,526,091

Audience persona

The typical Stocking fan in United States is more female, around 41.9 years old, with strong Creativity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Stocking in United States
RegionReachAffinity
California228,5601.36×
Texas180,8651.38×
Florida112,5251.09×
New York106,0601.24×
Pennsylvania56,4501.1×
Illinois54,9241.08×
Georgia54,9171.17×
North Carolina48,8011.06×
Ohio47,2461×
New Jersey44,8731.16×
Virginia40,2611.08×
Michigan40,0331×
Washington35,6391.16×
Arizona34,2311.1×
Tennessee33,4611.09×
Massachusetts29,3800.98×
Indiana26,9340.97×
Maryland26,1841×
Missouri25,2331.03×
South Carolina22,8591×
Alabama22,5481.06×
Colorado21,9550.91×
Louisiana21,8791.11×
Wisconsin20,2520.88×
Kentucky19,6361.03×
Minnesota19,3820.89×
Oklahoma18,9661.12×
Oregon18,2651.04×
Nevada17,0021.15×
Connecticut16,5981.08×
Utah14,4211.06×
Arkansas13,2961.06×
Mississippi12,8011.02×
Kansas11,6260.97×
Iowa10,8090.86×
New Mexico7,8921.03×
West Virginia7,2661.02×
Idaho7,2290.94×
Nebraska6,9210.9×
Hawaii5,7490.88×
New Hampshire4,6690.78×
Maine4,2300.77×
Rhode Island4,1980.86×
Washington, District of Columbia4,1390.9×
Montana3,4110.81×
Delaware3,4110.81×
Alaska3,1940.98×
South Dakota2,7240.77×
North Dakota2,6040.83×
Vermont1,8840.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stocking audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Minnesota3.93×Travel & Leisure
Bank account5.31×Business & Career
Goop7.3×Internet & Social Media
Governor of Michigan9.52×Politics & Society
Elsword19.78×Games
Cherish (group)12.36×Music & Radio
headspace9.64×Health
Wok6.29×Food & Beverages
Google Home6.2×Technology & Electronics
Julius Caesar (play)6.17×
Fairy godmother7.04×Literature
Grace Slick7.7×Music & Radio
Hibachi6.69×Food & Beverages
Grinch3.06×Movies & TV
Vocal harmony3.42×Music & Radio
Hardik Pandya10.24×Sports
Hipster6.49×Politics & Society
No Escape (1994 film)6.6×Movies & TV
Guitarist (magazine)6.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stocking audience
TraitClusterScore
CreativityOPEN1.4
Design AffinityPREMIUM1.4
Early Adopter MentalityPOWER1.38
IndividualismJOY1.37
IndulgenceJOY1.33
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Stocking
CountryShare
United States11.8%
Italy7.6%
Taiwan6.6%

See Stocking audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Stocking have in United States?

Stocking has an estimated audience of 1,526,091 people in United States, concentrated in California and Texas.

What is the gender split and age of Stocking fans?

56.7% of Stocking fans are female, 43.3% are male, with an average age of 41.9 years.

Which brands do Stocking fans like most?

Stocking fans show strongest brand affinity for Keene, New Hampshire (675×), Minnesota (3.93×), and Bank account (5.31×) over the country average.

Where do Stocking fans live in United States?

Stocking fans in United States are most concentrated in California (reach 228,560), Texas (reach 180,865), and Florida (reach 112,525). These three regions account for the largest share of the active audience.

What other brands do Stocking fans also like?

Beyond Stocking itself, the audience over-indexes on Minnesota (3.93×), Bank account (5.31×), Goop (7.3×), and Governor of Michigan (9.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stocking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.